We create, launch, and scale digital product brands in the health and wellness space.
Performance Creative Strategist
Location
Europe
Posted
85 days ago
Salary
0
Seniority
Senior
Job Description
Performance Creative Strategist
Reverse Tech
• Develop and execute performance-driven creative strategy for paid social and digital channels, owning creative ideas and briefs end-to-end and working closely with Designers and Video Editors to bring them to life, ensuring concepts support growth KPIs, creative diversity, and scalable ideas for Meta algorithm learning • Run structured test-and-learn cycles (A/B, multivariate), rapidly scaling top performers • Analyze creative performance to extract insights on hooks, messaging, formats, and audiences • Champion a hyper-performance mindset: impact, speed, and scalability over aesthetics alone • Stay on top of competitor research, tracking ad creative, messaging, formats, and trends, and continuously feeding insights into the creative pipeline and testing roadmap • Collaborate closely with Paid Managers to ensure creative direction aligns with targeting strategies, audience segmentation, and channel-specific performance goals • Monitor platform and industry trends (Meta, TikTok, YouTube, etc.) to identify emerging creative opportunities and formats that unlock performance gains • Document learnings and creative insights to strengthen internal playbooks, creative guidelines, and testing frameworks, enabling scalable knowledge-sharing
Job Requirements
- Proven experience in performance-driven creative strategy for paid social and digital channels (Meta-first experience strongly preferred)
- Strong understanding of creative testing frameworks, A/B testing, and how creative diversity fuels platform algorithm learning
- Fully comfortable reading and interpreting creative performance data across advertising platforms, including metrics such as CTR, hook rate, CPA, CVR , and related creative signals
- Ability to translate performance data into creative insights, clear hypotheses, and scalable ideas
- Hands-on experience briefing and collaborating with Designers and Video Editors, owning creative direction end-to-end
- Comfortable working in a high-velocity, test-and-learn environment with rapid iteration and clear performance accountability
- Strong grasp of platform mechanics and trends across Meta, TikTok, YouTube, or similar channels
- Native or near-native English level, with the ability to clearly articulate ideas, write sharp briefs, and communicate insights across teams.
Benefits
- 100% remote and flexible work hours
- Top notch equipment (MacBook Pro or PC, you decide)
- Full-time or freelance opportunities
- Learning from the best, including ex-Googlers and more
- Unlimited growth prospects
- Inclusion in a winning team
- Competitive compensation
- A fun, non-corporate atmosphere
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