Prenetics

• Build and manage a tiered paid creator programme across micro, mid-tier, macro, and celebrity/athlete tiers • Develop standardised rate cards, creative briefs, and performance benchmarks for every tier • Negotiate contracts and manage relationships with talent agencies, managers, and creators directly • Own the creator P&L — forecast spend, track ROAS, and optimise cost-per-acquisition by tier • Brief and quality-control content at scale while preserving authentic creator voice • Architect and scale a 1,000+ creator affiliate programme on TikTok Shop • Set commission structures, bonus incentives, and GMV targets that drive profitable growth • Manage TikTok Shop Seller Center, affiliate invite flows, sample seeding, and creator onboarding • Analyse affiliate performance data (Kalodata, TikTok analytics) to identify top performers and scale what works • Stay ahead of TikTok Shop algorithm changes, trending formats, and best practices • Design and run an always-on ambassador programme that turns genuine fans into brand advocates • Develop gifting, seeding, and community engagement strategies to drive organic creator content at scale • Build retention systems — loyalty tiers, exclusive access, co-creation opportunities — that keep creators engaged long-term • Create a self-serve creator portal with brand assets, briefs, and affiliate tools • Transform contracted athlete assets (Beckham, Sabalenka, Bearman, Giannis, Inter Miami) into high-performing content and campaigns • Collaborate with athlete management teams on shoot schedules, usage rights, and social amplification • Develop athlete-specific content playbooks — day-in-the-life, product routines, training content, match-day moments • Maximise ROI on existing ambassador contracts through strategic content planning and paid amplification • Implement and manage the influencer tech stack — CreatorIQ or Grin, Social Snowball, TikTok Seller Center, tracking/attribution tools • Build reporting dashboards and weekly performance reviews for leadership

• Full-Funnel Conversion Rate Optimisation Own end-to-end CVR performance across the entire Shopify DTC experience: Homepage, Landing Pages (paid and organic), Product Detail Pages (PDPs), Collection Pages, Cart, and Checkout. • Build, prioritise, and maintain a rolling CRO hypothesis backlog scored by expected impact, confidence, and ease of implementation (ICE or equivalent framework). • Design and execute a rigorous A/B and multivariate testing programme with statistically valid sample sizes, pre-registered hypotheses, and documented learnings. • Own the core conversion KPIs: Add-to-Cart Rate (ATC %), Reached Checkout %, Purchase Conversion Rate (CVR %), Revenue Per Session (RPS), and Average Order Value (AOV). • Conduct deep-dive funnel analysis to identify the highest-leverage drop-off points — and build the business case for fixing them with projected revenue impact. • Optimise the entire purchase path for both acquisition (first-time buyers) and retention (returning subscribers), recognising that these journeys require fundamentally different CRO strategies. • On-Site Experience & UX Optimisation Own the UX and conversion performance of every key page template on the Shopify storefront. • Collaborate with design and development to build, test, and iterate on page layouts, content hierarchy, trust signals, social proof placement, CTAs, and navigation flows. • Lead the optimisation of Product Detail Pages: hero imagery, ingredient storytelling, review integration, subscription vs. one-time purchase framing, cross-sell/upsell modules, and urgency mechanics. • Optimise Cart and Checkout flows: cart abandonment interventions, progress indicators, payment method visibility, shipping threshold nudges, and post-purchase upsell opportunities. • Own Landing Page performance for paid media campaigns — work directly with the Head of Paid Media and Creative Strategist to ensure landing pages are conversion-optimised. • Drive mobile-first optimisation — the majority of our traffic is mobile; every test and design decision must prioritise the mobile experience. • Data, Analytics & Insight Build and maintain a CRO performance dashboard (GA4, Shopify Analytics, and/ Looker/Amplitude) with real-time visibility into funnel metrics, test results, and revenue impact. • Use quantitative tools (GA4 event tracking, Shopify reports, custom SQL queries) alongside qualitative tools (Hotjar/Microsoft Clarity heatmaps, session recordings, on-site surveys) to diagnose conversion barriers. • Develop a structured approach to post-test analysis: document every test with hypothesis, methodology, sample size, statistical significance, result, and “so what” action items. • Translate data into commercially actionable recommendations. • Own the weekly and monthly CRO performance reporting cadence — presenting to the VP of Growth, Paid Media, Retention, and leadership with clear narratives, not just spreadsheets.

• Own all email and SMS builds in Klaviyo • Translate Figma designs into pixel-perfect, responsive email builds • Build and maintain lifecycle flows including welcome series • Set up and monitor A/B tests • Collaborate with AI and the content teams to ensure all email content aligns with IM8’s brand standards

• Edit raw footage into high-performing videos tailored for TikTok, Instagram Reels, YouTube Shorts • Deliver polished, high-quality edits on tight deadlines • Work with copywriters, designers, and the Creative Strategist to align on concepts and storytelling • Keep ahead of editing trends, meme formats, and platform updates • Ensure a consistent brand look and feel across all video content

• Drive content creation by generating winning ads: lead concepting, copywriting, scripting, and directing for scroll-stopping videos and visuals. • Scale creative output by owning content and asset velocity goals, and by building and implementing AI-powered content systems. • Develop playbooks, UGC frameworks, new formats, and test strategies to unlock fresh growth. • Interpret ROAS, CTR, hook rate, thumbstop rate, etc., to inform weekly creative optimizations. • Demonstrate cross-functional leadership by aligning with Product, Marketing, Video, and CX to ensure creative integration and effectiveness. • Use AI to accelerate creative ideation, copywriting, and production workflows. • Develop strategic customer avatars and content that maps to key marketing funnel stages and brand goals.

• Lead and develop a 10+ global team across multiple time zones • Own frontline performance metrics • Own and optimise the CX tech stack • Partner with CX and key stakeholders to reduce churn and increase LTV • Contribute to the design of a scalable global service model

• Own the end-to-end ambassador and partnerships strategy for IM8 across all markets (US, UK, HK, APAC) • Define the partnership tier framework — from hero ambassadors and athletes to micro creators and affiliate partners — and allocate budget accordingly • Set channel-level targets for attributed revenue, CAC, and brand impact, and be accountable for hitting them • Map the partnership roadmap across platforms and formats: Instagram, TikTok, YouTube, podcasts, events, and beyond • Identify, vet, negotiate, and manage relationships with ambassadors and partners across all tiers and categories • Build and maintain long-term relationships with key talent — athletes, health professionals, wellness creators, and brand collaborators • Manage agency and platform relationships where relevant, maintaining quality and strategic alignment

• Own IM8's TikTok Shop storefront — listings, product pages, pricing architecture, and promotional calendar • Drive GMV growth through a structured commercial plan: seeding, LIVE commerce, affiliate-driven sales, and paid amplification • Identify high-converting product bundles and seasonal opportunities; execute fast • Monitor and own TikTok Shop performance metrics: GMV, conversion rate, ROAS, affiliate sales share • Build and manage IM8's TikTok Shop affiliate network — recruit, onboard, brief, and incentivise creators at scale • Develop tiered affiliate structures: micro creators, mid-tier, and macro — calibrated by GMV contribution and brand fit • Plan and execute IM8 LIVE shopping events on TikTok — scripting, talent sourcing, product sequencing, promotional offers • Identify trending content formats on TikTok Shop and brief the creative team or creators to produce content that converts • Collaborate with the content team to ensure TikTok content is optimised for shop discovery and product page clicks • Identify underperforming SKUs, creatives, or affiliates early and make fast decisions to optimise • Provide bi-weekly growth summaries to VP of Growth with clear insights and recommended actions • Manage relationships with TikTok Shop's platform team — stay ahead of new features, beta programmes, and algorithmic changes • Monitor the TikTok Shop competitive landscape — know what top DTC brands are doing on TTS and steal what's working • Represent IM8 at TikTok Shop briefings, brand showcases, and affiliate recruitment events