• Own the strategy behind high-performing Meta campaigns - turning creative insights into scalable revenue for category-leading creators and eCommerce brands • Deeply research audiences through Reddit, reviews, competitor ads, and social listening • Identify pain points, objections, and motivations that drive action • Develop clear personas and high-converting creative angles • Write hooks, scripts, and direct-response copy for paid ads • Lead creative direction across UGC, video ads, and static formats • Translate strategy into clear briefs for editors and creators • Partner with media buyers to align creative with campaign execution • Analyze performance (CTR, CVR, CPA, etc.) to identify what’s working • Turn data into insights and iterate on creative concepts quickly • Contribute to testing roadmaps and creative experimentation • Lead client conversations around creative performance and strategy • Keep documentation, ideas, and testing frameworks organized

• Own the strategy behind high-performing Meta campaigns — turning creative insights into scalable revenue for top creators and eCommerce brands. • Deeply research audiences through Reddit, reviews, competitor ads, and social listening • Identify pain points, objections, and motivations that drive action • Develop clear personas and high-converting creative angles • Write hooks, scripts, and direct-response copy for paid ads • Lead creative direction across UGC, video ads, and static formats • Translate strategy into clear briefs for editors and creators • Partner with media buyers to align creative with campaign execution • Analyze performance (CTR, CVR, CPA, etc.) to identify what’s working • Turn data into insights and iterate on creative concepts quickly • Contribute to testing roadmaps and creative experimentation • Lead client conversations around creative performance and strategy • Keep documentation, ideas, and testing frameworks organized

• Research audience segments, pain points, and objections through Reddit, reviews, competitor analysis, and social listening • Develop persona profiles and strategic angles that resonate and convert • Write high-converting hooks, scripts, and direct-response ad copy • Direct creative production (shot selection, messaging guidance, storytelling direction) • Set up and manage Meta ad campaigns, including targeting and budget allocation • Analyze performance metrics (CPM, CTR, CVR, CPA/CPL) to identify winning creative • Connect performance data to creative decisions and iterate accordingly • Lead client meetings and clearly communicate performance insights and strategy • Maintain documentation, meeting agendas, and proactive client updates

• Own the strategy behind high-performing Meta campaigns - turning creative insights into scalable revenue for category-leading creators and eCommerce brands • Research audience segments, pain points, and objections through Reddit, reviews, competitor analysis, and social listening • Develop persona profiles and strategic angles that resonate and convert • Write high-converting hooks, scripts, and direct-response ad copy • Direct creative production (shot selection, messaging guidance, storytelling direction) • Set up and manage Meta ad campaigns, including targeting and budget allocation • Analyze performance metrics (CPM, CTR, CVR, CPA/CPL) to identify winning creative • Connect performance data to creative decisions and iterate accordingly • Lead client meetings and clearly communicate performance insights and strategy • Maintain documentation, meeting agendas, and proactive client updates