• Strategic Relationship Management: Pinpoint and engage key decision-makers—from ESG Directors and Sustainability Leads to Farm Managers—within the global F&B and agribusiness supply chains. • Technical Value Proposition: Quantify pollination as a critical driver for biodiversity, crop traceability, and carbon sequestration. You will deliver high-ROI proposals that diagnose sourcing hurdles and offer concrete, phased timelines. • Pipeline & Precision Prospecting: Identify the "execution gap" where corporate ESG reporting has not yet met measurable action. Map budget cycles and procurement workflows to ensure fast-tracked decision-making. • Cross-Functional Navigation: Map internal stakeholders across supply chain, marketing, and procurement to secure multi-departmental buy-in for long-term sustainability initiatives. • Stakeholder Education: Act as a thought leader, translating technical ecological data into compelling narratives that help internal champions secure budget and executive approval.

• Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work • Develops and executes business plan for assigned territory • Acts as a regular consultative market presence for current and prospective customers • Meets or exceeds sales goals through cold calling, networking, qualifying, managing and closing sales opportunities • Develops key customer stakeholder relationships and drive customer adoption of Lifeway products • Provides timely and accurate monthly and quarterly revenue forecasts • Actively keeps Salesforce up to date • Stays abreast of competitive industry and market intelligence • Shows dedication to continuous learning • Provide feedback and input to peers and leadership • Provide feedback to peers and internal teams to aid in the development and improvement of sales materials • Local and non-local territory travel throughout assigned territory, often overnight

• Drive Sales: Engage with police and fire departments to present and discuss Sharp Performance plans, driving revenue and growth. • Consultative Selling: Understand client needs and offer customized solutions to enhance team performance and well-being. • Client Onboarding: Guide new clients through a smooth onboarding process, ensuring successful platform integration. • Customer Success: Build strong relationships with clients, supporting their success throughout their journey with Sharp Performance. • Track & Report: Use CRM tools (e.g., HubSpot) to manage leads, opportunities, and track performance metrics. • Collaborate: Work with Sales and Customer Success teams to ensure seamless client handoffs and optimize experiences. • Expand Reach: Identify new opportunities within first responder agencies to grow Sharp Performance’s impact.

• Win net-new business — break into accounts, run discovery, and close customers from first conversation through agreement. • Navigate real decision structures — identify how multi-location organizations make purchasing decisions and guide them to commitment. • Turn one deal into many — expand single-site wins into multi-location adoption. • Sell a business change, not a feature — position the product around revenue and operational impact. • Qualify with conviction — invest where intent exists and disengage where it doesn’t. • Shape the motion — feed learnings into pricing, packaging, and go-to-market strategy.