• Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work • Develops and executes business plan for assigned territory • Acts as a regular consultative market presence for current and prospective customers • Meets or exceeds sales goals through cold calling, networking, qualifying, managing and closing sales opportunities • Develops key customer stakeholder relationships and drive customer adoption of Lifeway products • Provides timely and accurate monthly and quarterly revenue forecasts • Actively keeps Salesforce up to date • Stays abreast of competitive industry and market intelligence • Shows dedication to continuous learning • Provide feedback and input to peers and leadership • Provide feedback to peers and internal teams to aid in the development and improvement of sales materials • Local and non-local territory travel throughout assigned territory, often overnight

• Drive Sales: Engage with police and fire departments to present and discuss Sharp Performance plans, driving revenue and growth. • Consultative Selling: Understand client needs and offer customized solutions to enhance team performance and well-being. • Client Onboarding: Guide new clients through a smooth onboarding process, ensuring successful platform integration. • Customer Success: Build strong relationships with clients, supporting their success throughout their journey with Sharp Performance. • Track & Report: Use CRM tools (e.g., HubSpot) to manage leads, opportunities, and track performance metrics. • Collaborate: Work with Sales and Customer Success teams to ensure seamless client handoffs and optimize experiences. • Expand Reach: Identify new opportunities within first responder agencies to grow Sharp Performance’s impact.

• Win net-new business — break into accounts, run discovery, and close customers from first conversation through agreement. • Navigate real decision structures — identify how multi-location organizations make purchasing decisions and guide them to commitment. • Turn one deal into many — expand single-site wins into multi-location adoption. • Sell a business change, not a feature — position the product around revenue and operational impact. • Qualify with conviction — invest where intent exists and disengage where it doesn’t. • Shape the motion — feed learnings into pricing, packaging, and go-to-market strategy.

• Identify and participate in strategic sales pursuits for assigned clients to meet and exceed annual quota • Forecast accurately and close business on time • Conduct initial evaluation of prospective clients; identify and prioritize client’s business needs • Suggest appropriate solutions to match those needs • Understand and position new and existing solutions for growth within our current client base • Actively participate in demand generation campaigns to create pipeline • Generate, manage and grow new business by prospecting for new clients in person and via the telephone • Cultivate regular direct contact with all prospective new clients • Work with technical and marketing support staff to qualify and complete RFPs