• Development of product launch and commercialization strategy, driving pre-launch and launch preparations for Oncology portfolio and future pipeline. • Enhance launch preparations with strong market understanding and knowledge through the development and implementation of relevant marketing tools, analyzing key drivers and barriers and formulating strategic plans to capitalize on market opportunities with close collaboration with the local/regional team and generating extensive insights and analysis. • Drive the development of cross-functional affiliate marketing plans that identify clear portfolio and brand strategies linked to clearly defined tactical execution. • Critical to success in this role will be the ability to drive state-of-the-art launches for our future products and the execution of activities to accelerate growth. • You will be required to facilitate and deliver various activities and training to the affiliate teams to strengthen competencies and onboard new team members. • Develop and execute marketing end-to-end deliverables and commercialization activities based on stakeholders, disease and brand insights. • Work closely with supply chain to ensure optimal demand forecast for the portfolio. • Support the preparation of compelling pricing and timely reimbursement/funding submissions (government funding, tenders and hospital listings) and payor and other stakeholder engagement plans to drive and expand access to BeiGene portfolio. • Build, where appropriate, value dossiers, objection handlers and payor engagement plans. • Build and implement patient advocacy plans to enable strong local relations with relevant patient advocacy groups for allocated brands/therapeutic areas.

• Build and maintain data-driven lifecycle marketing strategies to drive revenue growth, product engagement, and cross-sell as needed. • Drive funnel conversion metrics across Figure’s HELOC and DSCR products through AI voice, voicemail and text programs and tools. These AI programs must also intersect seamlessly with our many lifecycle email nurture sequences and triggers that already exist. • Build a deep understanding of our customer journeys and value propositions across all of Figure’s mortgage and crypto products. • Work and communicate clearly with cross-functional teams (Compliance, Marketing, Product, Design, Engineering, and external partners) and manage multiple lifecycle programs and initiatives to drive funnel conversion, user engagement and product adoption across Figure’s product ecosystem. • Maintain operational excellence and clear/concise naming conventions and documentation for reporting purposes. • Understand technical concepts enough to communicate requirements to technical teams. • Test and iterate on existing sequences to improve progression, conversion, and ultimately grow revenue. • Proofread and ensure content meets brand and compliance guidelines when delivering assets, in a smooth and timely manner. Ensure that all deliverables meet brand guidelines and quality standards. • Excel in a fast-paced environment and be comfortable meeting tight deadlines. • Demonstrate strong analytical skills with the ability to pivot based on data and optimize towards KPIs.

• Own the end-to-end creation of industry-specific content, including: major eBooks, blog posts, industry POVs, case studies, newsletters, website copy, sales messaging, email campaigns, and materials for PR/media engagement • Work closely with Subject Matter Experts (SMEs) to extract technical details and elevate them into compelling, business-level messages and stories that resonate with executive and industry audiences • Serve as the primary marketing liaison, effectively managing relationships with executive-level Industry Leads, Sales teams, and Channel partners to ensure strategic alignment • Execute end-to-end logistics and promotion for industry conferences, regional customer events, and internal QBRs (venue sourcing, collateral, attendee coordination, social/web promotion) • Manage all logistics, speaker coordination, attendance driving, and promotion for webinars • Align strategy and content with channel partners (e.g., Databricks), manage marketing for proprietary IP, and provide critical support for sales enablement (RFPs, proposals, slide decks, sales material creation)

• Create eye-catching visual content for social media, website, email campaigns, and marketing materials • Design infographics that simplify complex data security concepts for various audiences • Produce short-form video content for digital marketing channels • Assist with maintaining brand consistency across all visual assets • Support the development of presentation materials for client pitches and industry events • Collaborate with marketing team members to understand design needs and objectives