• Consulting, conception, analysis, management and optimization of online marketing channels: SEA (Google Ads, Bing, etc.) • SEO (search engine optimization) • Affiliate marketing • Product search engines / price comparison portals • Programmatic advertising: display & remarketing (RTB / RTA) • Social media advertising (e.g., Facebook Ads, XING Ads, LinkedIn Ads) • Marketing automation / email marketing • Responsibility for media planning and ad creatives • Management of external service providers/agencies • Client and key account consulting • Monitoring KPIs and budgets from a performance perspective • Optimization and provisioning of product data, e.g., for Google Shopping • Identification of usability and conversion improvement opportunities • Budget and revenue responsibility • Web analytics / tracking / analysis & interpretation • Optimization of targets (CPL, CPO, KUR [cost-to-revenue ratio], ROAS) • Client workshops, including on-site at customer locations • Coordination with other offices; regular travel between Stuttgart, Hamburg and Berlin

Role Description We are seeking a Google Ads expert to help us make better business decisions based on our marketing data. The ideal candidate will have a working knowledge of Google Ads and Google Analytics. - Manage all aspects of Google Ad campaigns - Create and optimize ad campaigns and paid search landing pages - Analyze and optimize ad campaigns to increase return on investment (ROI) - Use Google Ads to drive a variety of online marketing campaigns - Analyze and optimize pay-per-click (PPC) campaigns to increase ROI - Manage and optimize display campaigns across multiple devices - Develop PPC strategies to increase online visibility Qualifications - Fluency in spoken and written English - Solid communication skills - Expertise in Google Ads Campaigns - High analytical prowess Benefits - Join a company focused on sustainable growth and financial transparency - Work in a professional and supportive environment - Opportunity to develop your accounting career - Be part of a growing real estate organization

• Develop and execute brand awareness strategies across paid channels (Display, Video, Social, Native, Direct Publisher Deals) • Plan media mix and allocate budgets to maximize reach and frequency efficiency • Launch and manage campaigns across platforms (TikTok, DV360, programmatic networks, YouTube, etc.) • Ensure proper tracking of awareness KPIs (impressions, reach, frequency, viewability, VTR) • Optimize campaigns based on CPM, reach, frequency, and engagement metrics • Run A/B tests on creatives, audiences, placements, and bidding strategies • Analyze performance and generate actionable insights • Prepare reports on reach, CPM, frequency, and cross-channel performance • Collaborate with creative team to brief, test, and improve ad creatives • Identify high-performing messaging, formats, and angles • Test new traffic sources, formats, and tools • Monitor market trends and competitor activity • Manage budgets and ensure efficient spend pacing • Negotiate with external partners: securing cost-effective rates for high-visibility ad placements to maximize reach.

• Develop and execute localized marketing and communications strategies that strengthen practice brand visibility, support physician reputation, and drive patient growth. • Translate practice performance data and local market insights into actionable marketing recommendations, including campaign prioritization, messaging focus, and channel mix to support patient growth and referral development. • Serve as a strategic marketing advisor to Navista practices, helping guide decision making on campaign timing and disease state focus based on business goals, competitive dynamics, and practice maturity. • Monitor local market dynamics and competitive positioning to inform practice marketing strategies and messaging. • Manage the social media strategy and execution for Navista member practices; Develop and post organic social media content, create and manage content calendars, coordinate visual asset development, and contribute to reporting. • Collaborate with individual practices to promote community events, highlight team culture, and share valuable patient-facing content. • Propose video themes by scripting provider videos and commercials and develop interview questions for testimonials and spotlights. • Serve as a content manager/writer for promotional collateral, including rack cards, blogs, infographics, website bios, flyers. • Lead general and localized content creation, scheduling, and community engagement to drive brand awareness and promotions. • Work closely with Physician Relations Managers, Operators, Creative, Web, and vendor/agencies to implement marketing strategies tailored by practice.