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Growe Talents logo
Growe Talents

Your growth starts here.

Brand Awareness Media Buyer

Location

Latin America

Posted

116 days ago

Salary

0

Seniority

Mid Level

2 yrs expEnglish

Job Description

Brand Awareness Media Buyer

Growe Talents

• Develop and execute brand awareness strategies across paid channels (Display, Video, Social, Native, Direct Publisher Deals) • Plan media mix and allocate budgets to maximize reach and frequency efficiency • Launch and manage campaigns across platforms (TikTok, DV360, programmatic networks, YouTube, etc.) • Ensure proper tracking of awareness KPIs (impressions, reach, frequency, viewability, VTR) • Optimize campaigns based on CPM, reach, frequency, and engagement metrics • Run A/B tests on creatives, audiences, placements, and bidding strategies • Analyze performance and generate actionable insights • Prepare reports on reach, CPM, frequency, and cross-channel performance • Collaborate with creative team to brief, test, and improve ad creatives • Identify high-performing messaging, formats, and angles • Test new traffic sources, formats, and tools • Monitor market trends and competitor activity • Manage budgets and ensure efficient spend pacing • Negotiate with external partners: securing cost-effective rates for high-visibility ad placements to maximize reach.

Job Requirements

  • 2+ years of experience in media buying (focus on brand awareness or upper-funnel campaigns)
  • Hands-on experience with key platforms (Meta, TikTok, Google Ads, DV360, or programmatic networks)
  • Strong understanding of brand metrics (CPM, reach, frequency, viewability, VTR)
  • Experience working with multi-channel campaigns and media mix planning
  • Proven track record of launching and optimizing campaigns at scale
  • Experience with A/B testing and performance-driven optimization
  • Ability to analyze data and turn insights into actionable decisions
  • Experience with reporting and performance evaluation across channels
  • Strong collaboration skills with creative and analytics teams
  • Experience as R&D media buyer (BA & Performance-based) will be a plus - explore and test new traffic sources, ad formats, and platforms (networks, DSPs, emerging channels)
  • Experience with LATAM markets will be a HUGE plus.

Benefits

  • Health & Wellness Focus
  • Global Medical Coverage
  • Growth Opportunities
  • Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
  • Performance-Driven Rewards
  • Dynamic Work Environment

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