• Develop and execute GoTo’s healthcare vertical growth strategy by identifying target segments, named accounts, priority use cases, and revenue opportunities focused on patient engagement, compliance and analytics. • Build and expand executive relationships within strategic healthcare accounts, leading consultative sales efforts that uncover business needs and align GoTo’s UCaaS, CCaaS, CX, and cloud communications solutions to customer priorities. • Own complex opportunity strategy from pipeline creation through close, including account planning, stakeholder mapping, business case development, proposal strategy, negotiation, forecasting, and revenue execution. • Establish and grow strategic partnerships with healthcare ecosystem players such as EHR vendors, system integrators, consultants, channel partners, and healthcare associations to accelerate market entry and customer acquisition. • Partner cross-functionally with Sales, Marketing, Product, Solutions Consulting, Customer Success, and Legal to shape healthcare-specific messaging, support demand generation, and influence go-to-market priorities based on customer and market insights.

• Researches and analyses the market to identify new opportunities, emerging trends, and the competitive landscape. • Manages and coordinates business development activities across the region. • Supports and trains other staff at HFM’s offices. • Builds and maintains strong relationships with affiliates, both remotely and in person. • Develops and executes business development plans to achieve company goals, which can include market entry strategies, sales campaigns, and partnership initiatives. • Collaborates with internal teams to implement and execute business strategies. • Negotiates and finalizes agreements with affiliates and partners.

• Hands-on Business Development & Direct Sales with a clear focus on the Private Sector (B2B); experience in the Public Sector is a strong plus • Active contribution to our market entry in the US (greenfield setup): building pipeline, customer base, and market presence together with the Country Manager • You will act as the operational “right hand” of the Country Manager while benefiting from the established infrastructure of our German headquarters, especially in Delivery, Product, and Operations. • Identification of new business opportunities and development of tailored solutions for various industries • Development and execution of local business development strategies to scale our SaaS portfolio • Active acquisition of new customers through direct sales approaches and targeted account development • Management and strategic development of existing customer relationships across the entire customer lifecycle (Key Account Management) • Building a strong network of customers, partners, and key stakeholders • Development and maintenance of a partner ecosystem (resellers, system integrators, distributors) in close coordination with the German headquarters • Close collaboration with internal teams (Delivery, Legal Engineering, AI Engineering, Configuration, PMO, Service) to ensure successful implementations and long-term customer satisfaction • Alignment with Product Management and Marketing to optimally position our solutions in the Dutch market • Representing Rulemapping at events, meetups, and on social media

• Develop and manage, in collaboration with Delivery Business Units, 3-year business development plans to direct managed and intentional growth • Lead solution design to support growth priorities across Energy Solutions’ portfolio, including shaping opportunities prior to RFP release • Build, manage, and support the advancement of a pipeline of new and expansion opportunities through market cultivation and industry relationships • Identify and summarize market opportunities, emerging client needs, and solution gaps to inform pursuit planning and go-to-market strategies • Partner with cross functional teams to gather input and align solution components early—before RFP release—where possible • Maintain and manage pipeline and forecasts for assigned business unit leveraging using Salesforce, ERP, and internal dashboards and reporting • Support proposal development for a high volume of assigned pursuits, to ensure that bids are competitive, compliant, and differentiated • Ensure that sales strategy and win themes developed in earlier stages of opportunity development are consistently voiced in the proposal • Validate that solution designs align with client objectives, regulatory requirements, delivery capabilities, and company financial targets for each Business Unit • Advise and coach delivery team staff on proposal budgets and business development processes, including pursuit planning, development timelines, and quality standards