Lifecycle Marketing Manager

MarketingMarketingFull TimeRemoteLeadTeam 201-500

Location

United States

Posted

64 days ago

Salary

0

Seniority

Lead

Job Description

Lifecycle Marketing Manager

FRIENDLY HOME SERVICES GROUP

Description We are seeking a strategic and creative Lifecycle Marketing Manager to lead our multi-channel outreach efforts. This role is designed for a high-level thinker who can bridge the gap between data-driven strategy and compelling visual storytelling. This role will also oversee the marketing and business development efforts of a leading HVAC and Plumbing company. The ideal candidate must be a "creative visionary" who can translate complex marketing goals into clear, actionable creative briefs. You will be responsible for the conceptualization, research, and execution of high-impact email, direct-mail and other campaigns that deliver measurable ROI. The role will play a key role working with our leadership team and our operating companies to execute a marketing plan and develop new marketing ideas and strategies to grow the company's revenue and profitability. Here’s what you will be doing: - Campaign Strategy & Ideation: Research industry trends, competitor moves, and consumer behavior to develop fresh, innovative concepts for both recurring and seasonal campaigns. - Creative Direction & Briefing: Serve as the primary liaison to the designer, providing detailed creative briefs for every project. - High-Level Communication: Clearly articulate visual and copy requirements to designers, ensuring all assets align with brand standards and campaign objectives. - Channel Management: Oversee the end-to-end deployment of email marketing (automated flows and newsletters) and physical direct mail (postcards, flyers, and letters). - Precision Targeting: Collaborate with data teams to define audience segments, ensuring the right message reaches the right recipient at the most impactful time. - Project Orchestration: Manage production timelines for print and digital assets, ensuring all deployments are executed on schedule. - Social Management: Manage and create content for our social media presence across Facebook, Instagram, and other platforms. - Budget Management: Help create the company's annual marketing budget and reconcile it monthly. - Agency Relationships: Manage vendor and marketing agency relationships. - Meetings: Conduct weekly Marketing meetings to review marketing efforts and results. - Other duties as required. Requirements Must have 4+ years of marketing experience. - Proven experience managing high-volume of campaigns and programs. - Advertising experience with radio, broadcast, and video/OTT - Exceptional communication skills with a demonstrated ability to guide creative teams. - A strong portfolio of campaign concepts (even if executed by others). - Familiarity with Service Titan (or similar), SMS platforms (like Chiirp), and basic project management tools (Monday/Asana/Trello). - A solid understanding of the HVAC/Plumbing seasonal cycle and what homeowners care about.

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