• Identify and qualify new leads through phone and email. • Maintain lead data and follow-up records. • Collaborate with the sales team on outreach strategies. • Help achieve monthly growth targets.

• Active acquisition of clinics by phone and email • Sending capacity and information emails to clinics and discharge management departments • Establishing, maintaining and developing relationships with clinics • Scheduling appointments and coordinating meetings • Assisting with the organization of new admissions • Maintaining and documenting contacts (e.g., in the CRM system) • Assisting in the creation and distribution of promotional materials

• LinkedIn Outreach & Prospecting (Primary Focus) • Send up to 400 targeted connection requests per month • Identify and engage decision-makers (HR Directors, Managing Directors, Sales Directors) • Execute multi-step follow-up sequences in a personalized tone • Send voice note follow-ups to increase engagement • Monitor campaign performance and optimize messaging • Email Outreach & Lead Generation • Build and manage cold and warm email campaigns • Source and scrape contact details for target prospects • Execute structured 3-touch email sequences • Integrate LinkedIn leads into email follow-ups • Track and improve response and conversion rates • Content Support (Secondary) • Create and schedule up to 5 LinkedIn posts per week • Write content based on the provided video materials and themes • Topics may include: Founder story, Emotional intelligence (EQ-i 2.0), Cost of a bad hire, Industry insights • Ensure consistent posting across personal and company profiles • Campaign & Lead Magnet Support • Assist in deploying lead magnets (e.g., AI-based assessments) • Support campaign adjustments based on performance and engagement • Light Marketing Operations • Support basic SEO improvements • Assist with CRM updates and integration with the website • Work with outreach and tracking tools to maintain campaign efficiency

Role Description Our client is seeking a Cold Email Outreach Specialist to generate pipeline through highly targeted outbound email campaigns. This role is responsible for writing effective copy, building prospect lists, managing deliverability, monitoring metrics, and passing warm leads to sales teams. The specialist ensures campaigns are strategic, compliant, and performance-driven, with a constant focus on improving conversion rates. Responsibilities - Prospect List Building: - Research and compile prospect lists using ZoomInfo, Apollo, LinkedIn Sales Navigator, Crunchbase, or other lead databases. - Segment contacts by persona, industry, geography, and ICP (ideal customer profile). - Validate and clean lists using tools like NeverBounce, ZeroBounce, or Clearout. - Email Campaign Creation: - Write compelling subject lines, body copy, and CTAs tailored to prospect pain points. - Build and launch multi-step campaigns (4–8 touchpoints) over 10–21 days. - Personalize templates with industry, role, or company-specific details. - Deliverability Management: - Warm up sending domains and IPs with Mailwarm, Instantly, or Lemlist warmup. - Rotate sending accounts, monitor spam scores, and maintain healthy sending limits. - Track bounce rates and spam flags, adjusting campaigns proactively. - Campaign Optimization: - A/B test subject lines, templates, send times, and CTAs. - Track open, click, reply, bounce, and positive response rates. - Adjust messaging based on results, industry trends, and feedback from sales. - Lead Qualification & Handoff: - Monitor replies, categorize responses, and flag interested prospects. - Route qualified leads to Account Executives or BDRs with detailed notes. - Maintain clean CRM records in Salesforce, HubSpot, or Zoho. - Compliance & Best Practices: - Ensure all campaigns comply with CAN-SPAM, GDPR, and CCPA. - Maintain opt-out processes and respect suppression lists. Qualifications - Skilled in persuasive, concise copywriting. - Technically capable of managing deliverability and campaign health. - Analytical and data-driven, always iterating based on performance. - Comfortable balancing creativity with compliance requirements. Requirements - 1–2 years in outbound lead generation, SDR, or marketing campaign roles. - Familiarity with cold email tools (Apollo, Lemlist, Instantly, Woodpecker, Smartlead). - Experience writing copy for sales outreach. - Strong Excel/Google Sheets for list management. Ideal Experience & Skills - Managed sending domains and deliverability at scale. - Experience running campaigns for B2B SaaS, marketing, or services companies. - Familiarity with compliance frameworks (GDPR, CAN-SPAM, CCPA). - Basic technical skills (DNS records, SPF/DKIM/DMARC setup). Key Metrics for Success (KPIs) - Open rates ≥ 40% (or client benchmark). - Positive reply rates ≥ 5–10%. - Bounce rate < 3%. - Number of qualified leads generated monthly (based on client targets). - CRM hygiene: 100% of leads categorized and updated. Interview Process - Initial Phone Screen - Video Interview with Pavago Recruiter - Practical Task (e.g., draft a 4-step outbound sequence for a sample persona) - Client Interview - Offer & Background Verification