• Lead the Regional Marketing Organization • Implement the Global marketing strategy locally in the Region / countries • Ensure the effective implementation of tactical marketing programs defined by Global Marketing, Global Product management, Global Launch management and Global / CEU T&E • Collaborate closely with the Global Marketing Management Team and Regional sales organization • Responsible for all commercial marketing activities including marketing, product management, sales support, marketing communications, educational needs and plan, partnering activities, key regional and local symposia • Provide strategic market direction and work closely with all functional areas in the Regional Countries and Headquarters • Develop MQL and SQL to the sales organization and drive regional PD initiatives

• Run executive dinners, roundtables, and small-format CISO/VM leader programs. • Build regional field plans with Sales: target account lists, goals, offers, follow-up motions. • Own major event strategy and execution (RSA, Black Hat, relevant regional events), including meetings programs. • Create repeatable partner event kits: agenda, talk tracks, landing pages, follow-up. • Coordinate co-sponsored events and partner roadshows aligned to pipeline goals. • Enable partners with the right assets and plays to generate through-partner demand. • Coordinate ABM-lite plays: invites, gifting (where appropriate), exec outreach support, and deal acceleration events. • Work with demand gen to retarget event attendees and target accounts. • Own field marketing calendar, budgets, vendors, and logistics. • Track event ROI tied to pipeline, meetings, and progression. Run retro reviews and iterate.

• Leads the development of the trade marketing part of the category annual plans (contract process). • Understands market dynamics / consumer insights by channel to participate on trade marketing strategic decisions. • Leads the business planning meeting where the sales quotas are built in order to accomplish the annual plans based on relevant building blocks. • Suggests and influences investment in category building blocks, according to category and channel need, and is accountable of execution excellence at point of sale. • Follows up the competition’s commercial activity in the category in order to detect business opportunities and potential threats for the brand. • Plays a leadership role within the multi-categories teams by leading, providing accurate and relevant channel point of sale information that will lead to find business opportunities such as innovations, customer promotions, portfolio, pricing, etc. that will lead to achieve multi-categories targets.

• Develops region-specific go-to-market strategies that accelerate awareness and demand in partnership with business unit and sales channels • Coordinates with global teams to develop, deploy, and optimize regional-focused campaigns • Develops regional-specific collateral to accelerate new customer acquisition • Analyzes market trends and competitor activities and converts them into tactical marketing & sales programs. • Brings regional customer insight to product management, R&D, applications, and sales teams to advise development roadmap • Works closely with region/country senior management to align sales & marketing functions to capture business opportunities • Has contact with customers and plays an important role in generating new customers and maintaining current customers for future sales • Develops ideas and strategies for inbound marketing initiatives to meet regional market goals • Reports to the Global Marketing Manager to give updates on initiatives, campaigns, and KPIs