• Leads regional marketing efforts to support pipeline growth and sales alignment within North America • Responsible for planning and executing localized marketing programs and events • Adapts global campaigns for regional relevance • Partners closely with Sales to ensure marketing efforts are aligned to local priorities and revenue goals • Works in close collaboration with Sales, Corporate Marketing and Sales Development Representatives to execute global messaging with regional nuances and priorities applied • Plans and delivers regional marketing programs aligned to sales goals and local market needs • Localizes global campaigns to ensure relevance and impact in the region • Coordinates with Corporate Marketing to maintain consistency in brand and messaging • Partners with regional sales leaders to align on pipeline goals, campaign priorities, and market opportunities • Supports targeted sales initiatives with localized marketing tactics and materials • Maintains ongoing communication with Sales to gather feedback and optimize regional efforts • Manages local, regional specific events including logistics, promotion, and post-event follow-up • Collaborates with internal teams and external vendors to deliver high-quality experiences that support pipeline and engagement • Tracks event performance and provides insights to inform future planning • Owns country-specific marketing plans, budgets and execution, ensuring alignment with business goals • Monitors campaign and event performance, providing recommendations for improvement • Supports reporting on regional marketing activities and pipeline contribution

ABOUT LUCID GROUP   We are a global healthcare communications agency with deep therapeutic expertise that traverses the asset lifecycle, delivering transformative outcomes for healthcare brands for over 20 years. Our more than 500 highly trained professionals work with speed and agility to craft and execute breakthrough strategies that maximise performance and unlock a brand's full potential. This position is aligned to one of our three capabilities: - Commercial Communications: Accelerating a brand's trajectory with data-driven strategies and creativity that moves markets. Our other capabilities include: - Scientific and Medical Communications: Translating scientific insight into impactful strategies and compelling narratives that inspire change. - Consulting: Specialised life-sciences consulting - empowering clients to optimise operating models, maximise asset potential and drive sustainable transformation. Job Summary The Senior Media Planner is a key contributor in developing and executing strategic, data-driven media plans across both pharmaceutical (Rx) and/or over-the-counter (OTC) brands. This role bridges the worlds of regulated and consumer marketing—crafting omnichannel strategies that effectively engage healthcare professionals, patients, and consumers alike. The ideal candidate combines strong analytical thinking with a deep understanding of audience behavior, media performance, and compliance requirements to deliver measurable impact and brand growth. Responsibilities Strategic Planning & Development - Develop integrated media strategies that align to brand objectives across HCP and DTC audiences. - Translate marketing goals into comprehensive media plans spanning digital, social, search, programmatic, endemic, print, and point-of-care channels. - Partner with internal strategy, analytics, and creative teams to ensure media recommendations are audience-first and insight-driven. - Conduct audience segmentation, competitive analyses, and channel performance reviews to guide planning decisions. - Present media plans and collaborate on performance reports for clients, clearly articulating strategic rationale, learnings, and next steps. Campaign Execution & Optimization - Oversee implementation across multiple media channels, ensuring accuracy, compliance, and operational excellence. - Manage budgets, pacing, and performance tracking to achieve or exceed campaign KPIs. - Collaborate with analytics teams to evaluate media effectiveness and deliver actionable optimization recommendations. - Stay current on emerging media trends, audience data capabilities, and innovations across both regulated and consumer health landscapes. Client & Cross-Functional Collaboration - Serve as a day-to-day client contact for assigned brands, providing proactive communication and strategic thought leadership. - Collaborate with account, regulatory, and creative teams to ensure alignment and adherence to MLR guidelines where applicable. - Foster relationships with media partners, publishers, and platforms to stay ahead of opportunities and best practices. - Mentor junior team members, providing guidance and quality assurance on deliverables. Qualifications - Bachelor’s degree in Marketing, Advertising, Communications, or related field. - 3–5 years of media planning experience within healthcare, pharmaceutical, or consumer health industries. - Strong understanding of both HCP and consumer (DTC/OTC) media strategies, including digital, search, social, and endemic platforms. - Familiarity with healthcare media regulations, MLR processes, and privacy-compliant data targeting (e.g., NPI-based or condition-based). - Analytical mindset with proficiency in campaign management and reporting tools (Google Ads, Meta Ads Manager, DSPs, etc.). - Excellent project management, presentation, and client communication skills. - Ability to thrive in a fast-paced, collaborative agency environment managing multiple priorities simultaneously. WHAT DOES IT MEAN FOR US TO BE LUCID? At Lucid Group, we transform lives. Always. We believe in providing a culture of authenticity where we can all be ourselves, make real connections, and enjoy the work that we do. Together.    We empower our people to embark on a journey of growth and advancement by offering meaningful learning and development opportunities.  Central to our ethos is our commitment to cultivating an environment that embraces and respects people of all backgrounds and identities, underpinned by a culture of conscious inclusion and support.    The Lucid values are not just mere words; they are the culmination of our collective efforts. Co-created by our people for our people, these values serve as our guiding principles, ensuring that every decision we make positively impacts the lives of the clients, patients, healthcare professionals, and colleagues we serve.    - Compassionately Human: We think about the human impact of our actions  - Accountable Allies: We are the go-to strategic partners for our clients  - Invent with Intent: We create meaningful solutions to solve real problems  - Courageously Curious: We challenge ourselves to think disruptively  Equal Opportunity Employer: We are an Equal Opportunity Employer and welcome applications from all backgrounds, regardless of race, color, sex, age, pregnancy, marital status, religion, sexual orientation, gender identity, and/or expression or disability.    We are dedicated to offering an inclusive and accommodating recruitment process. If you require any accommodations during the interview, please do not hesitate to contact us.

About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world. In the role of Demand Gen Specialist, you will be at the center of elevating SharkNinja's Amazon marketing efforts to the next level. We are focused on innovating this space to create a competitive advantage for our business and you will be at the center of this exciting journey. The role will be responsible for supporting the development and delivery of integrated media campaigns that create brand awareness, drive consumer engagement, and maximize commercial impact within the US business unit. You will have a strong understanding of the Amazon media landscape and will collaboratively plan investments across all paid media channels working cross-functionally with the marketing team to drive the US business through efficient and effective media execution. You should have experience in Amazon Sponsored Advertising & DSP, have a strong understanding of Amazon Marketing Cloud, and come with a proven track record of success in managing large complex budgets and item catalogs. You will be responsible for contributing to the strategy and execution of on-platform and off-platform paid media through collaborating with external agency partners to achieve marketing objectives. Additionally, you will support integrating future technologies, such as third-party media platforms, data clean rooms, artificial intelligence, and machine learning to drive competitive advantages. You will stay ahead of trends to ensure the brand deploys best-in-class media campaigns that mirror the values of innovation, relentlessness, and creativity. You'll measure success on the effectiveness and efficiency of media performance - and ladder up to the global marketing objectives. Strategy & Planning - Collaborate on the Amazon media planning across campaigns and channels - Support weekly progress meetings through data analysis with cross-functional and agency partners - Innovate campaign media strategy to support business priorities, category objectives, communications calendar, and commercial goals - Partner with third party agency providers on 360 activation plan ideation and development. Create and iterate media scenarios grounded in data, research, consumer trends, and best practices to deliver on multiple objectives and budget sizes. - Collaborate with network and platform providers to ensure Amazon is at the forefront of the conversation and pushing boundaries across the industry with our partners. - Act as a trusted partner and subject matter expert to the broader Amazon organization; representing media and our go to market investments while thinking outside the box - Help foster a culture of innovation, collaboration, and continuous learning. Production & Execution - Constantly optimize the execution of all media plans for the SharkNinja Amazon brands through data-driven decisions and media technology. - Pivot and make quick decisions based on in-market performance and opportunities that arise within lead time to maximize our business impact with all investments. - Proactively perform data analysis focused on improving media efficiency, understanding market trends, and monitoring competitive segments. - Connect-the-dots between all business facets to ensure media timing and spend is in line with key selling periods, inventory availability, and promo events and react quickly to implement contingencies if needed. - Effectively communicate media performance to internal stakeholders - Ideate with Brand and Creative teams on custom content, experiential and brand partnership campaigns. - Partner with cross functional teams to ensure strategy remains consistent through execution and comms development. - Project manage initiatives in alignment with media plan and quickly pivot to support ad hoc requests. - Manage significant budgets across campaigns, accurately account for billing in a timely manner. Analysis and Success Measurement - Monitor not only media KPIs but how media investments are impacting the business; spotting smoke before it is fire when there is an issue and using data/insights to capitalize on what is working well. - Collaborate with Category Management, Commercial Analytics, and E-commerce teams to understand the broader impact of media delivery on sales channels. - Continue to stress test defined KPIs and identify new indicators for commercial success. - Ensure inputs and results of Marketing Mix Model programs are addressed swiftly and accurately to inform planning as best as possible. Desired Skills & Experience - Minimum 2-3 years of hands on keys experience managing Amazon sponsored ads and DSP - Demonstrated success in managing large budgets and complex item catalogues within the consumer goods industry. - Experience working with third party platforms such as Skai or Pacvue - Experience with non-amazon retail media such as search, programmatic, social, etc is a plus - 4-year degree in relevant field. - Strong analytical skills and ability to interpret data to drive strategic decision-making. - Familiarity with future technologies, such as Amazon Marketing Stream, Amazon Marketing Cloud, and AI, is desirable. - Excellent communication and organizational skills with a methodological approach to work. - Experience managing external agency relationships and collaborating with cross-functional teams. - Results-oriented mindset with a focus on achieving performance marketing objectives, incremental return on ad spend, and new customer acquisition. Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more. Pay Range $67,100-$82,100 USD Our Culture At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home. What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets. At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Learn more about us: Life At SharkNinja Outrageously Extraordinary SharkNinja Candidate Privacy Notice - For candidates based in all regions, please refer to this Candidate Privacy Notice. - For candidates based in China, please refer to this Candidate Privacy Notice. - For candidates based in Vietnam, please refer to this Candidate Privacy Notice. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com

• Lead the marketing strategy and execution for a designated territory in the EMEA region, aligned with pipeline goals, market dynamics, and regional opportunities. • Design and execute integrated, multi-channel campaigns (digital, field, and partner-led) that engage target personas and drive pipeline in key markets. • Collaborate closely with regional sales leadership and account executives to develop territory plans, support field needs, and align on pipeline and revenue goals. • Plan and execute field events, third-party conferences, executive dinners, and customer experiences that align with campaign objectives. • Localize messaging and content for regional markets in partnership with product marketing, brand, and content teams. • Establish campaign KPIs and use dashboards to report on pipeline contribution, lead conversion, and overall campaign performance. • Work with marketing operations to ensure accurate attribution, lead management, and campaign tracking. • Apply a test-and-learn approach to refine campaign and program strategy based on performance insights and feedback.