SharkNinja

About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world. AI at SharkNinja At SharkNinja, we're building an AI-native culture. We're not waiting for the future; we're creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what's possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn't been invented yet, you'll fit right in. At SharkNinja, our purpose is to positively impact people's lives in every home around the world. We create high-quality, innovative consumer products that delight customers. From Shark cleaning appliances and beauty devices to Ninja kitchen solutions, we deliver bold thinking and breakthrough products that redefine categories. Role Overview The TikTok Shop Manager (Benelux) will be responsible for launching, growing, and scaling SharkNinja's TikTok Shop business in the Netherlands and Belgium. This role requires a mix of e-commerce expertise, social commerce insight, and hands-on execution. You will drive revenue growth through strategic campaign management, creator partnerships, and optimization of TikTok Shop operations. Key Responsibilities - Own the TikTok Shop strategy for Benelux: Set targets, roadmap, and growth plan aligned with SharkNinja's broader D2C/E-commerce goals. - Commercial leadership: Manage P&L for TikTok Shop Benelux, delivering against sales and profitability targets. - Content & creator partnerships: Build and scale relationships with TikTok creators, agencies, and affiliates to drive product awareness and sales. - Campaign execution: Develop, launch, and optimize TikTok campaigns, leveraging data-driven insights to maximize ROI. - Promotions & pricing: Strategically plan couponing, discounting, bundles, and seasonal activations to accelerate growth. - Cross-functional collaboration: Work closely with DTC, Social and Category Marketing, Operations, and global TikTok teams to ensure smooth execution. - Data & reporting: Monitor KPIs (GMV, ROAS, CAC, retention) and deliver regular performance updates to leadership. - Market insights: Stay on top of TikTok Shop trends, competitor strategies, and platform updates to keep SharkNinja ahead. Qualifications & Skills - Proven experience in e-commerce, digital marketing, or social commerce; TikTok Shop/affiliate marketing experience strongly preferred. - Strong understanding of TikTok's creator economy and affiliate ecosystem. - Analytical mindset with experience in data-driven decision-making. - Excellent relationship-building and negotiation skills. - Strong project management and organizational skills; able to thrive in a fast-paced, entrepreneurial environment. - Fluent in Dutch and English (written & spoken). Why Join Us? - Be at the forefront of social commerce innovation in one of Europe's fastest-growing markets.• Opportunity to shape and scale SharkNinja's presence on TikTok Shop from the ground up.• Dynamic, collaborative, and high-growth environment with a global brand that values creativity and impact. #LI-HYBRID Our Culture At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home. What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets. At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Learn more about us: Life At SharkNinja Outrageously Extraordinary SharkNinja Candidate Privacy Notice - For candidates based in all regions, please refer to this Candidate Privacy Notice. - For candidates based in China, please refer to this Candidate Privacy Notice. - For candidates based in Vietnam, please refer to this Candidate Privacy Notice. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com

About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world. AI at SharkNinja At SharkNinja, we're building an AI-native culture. We're not waiting for the future; we're creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what's possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn't been invented yet, you'll fit right in. About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world. We are seeking an energetic and results-oriented Manager, Media to join our regional marketing team in the US,, based in Needham, MA. You will be key in developing, executing, and optimizing our media strategy across multiple channels with a specific focus on driving brand awareness and sales. You will collaborate closely with internal teams, manage relationships with media vendors and agencies, and ensure the successful execution of media campaigns that deliver measurable results. Responsibilities Leading Day-to-Day Media Management - Develop and implement multi-channel media strategies aligned with brand objectives and marketing goals for the French market. - Work closely with internal stakeholders (Demand Gen, Category Marketing, Creative, IMC, FP&A) to define campaign media targets, set budgets, and ensure alignment with overall marketing strategies. - Serve as the bridge between upper and lower funnel media activation, feeding insights to the performance team and leveraging their learnings to optimize media strategies. - Oversee accurate and timely reporting of media campaign performance, ensuring that key metrics and insights are shared with internal stakeholders (e.g., Data team, IMC team). - Manage media buying across a variety of channels, including TV, print, digital, and more. - Oversee the execution, optimization, and tracking of media campaigns, ensuring adherence to budget, timelines, and performance expectations. - Use marketing analytics tools (e.g., Nielsen, DOMO, Attest) to measure campaign performance, optimize ROI, and identify areas for improvement. - Analyze complex data and translate insights into actionable recommendations that are accessible and understandable for the wider business. - Stay updated on the latest advertising trends and technologies, recommending new media opportunities to enhance the effectiveness of future campaigns. - Build and maintain strong relationships with media vendors and agencies to ensure successful campaign execution and continuous improvement. What You'll Bring Attributes & Skills - Proven track record of developing and executing successful advertising campaigns across both traditional (TV, print, etc.) and digital channels (paid search, social media advertising, etc.). - Strong knowledge of various media platforms. - Experience in full-funnel marketing activation, with an understanding of how each part of the funnel contributes to overall campaign success. - Familiarity with marketing analytics tools and platforms (e.g., Nielsen, DOMO, Attest) to track and measure campaign performance and ROI. - Excellent communication, presentation, and interpersonal skills, with the ability to collaborate effectively with cross-functional teams (marketing, creative, sales, etc.). - Experience in project management, with the ability to juggle multiple priorities and meet deadlines in a fast-paced environment. - Knowledge of the small domestic appliance industry is a plus. - Strong data analysis skills, with the ability to translate complex data into actionable insights for campaign optimization. - A creative mindset and passion for developing engaging, innovative advertising Qualifications - Bachelor's degree in Marketing, Communications, Business, or a related field; a Master's degree is preferred. - 4+ years of prior experience with media agency management and execution - Strong project management skills, with the ability to manage multiple campaigns simultaneously. - Excellent written and verbal communication skills. - Strong interpersonal and team management skills. Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more. Pay Range $110,400-$169,400 USD Our Culture At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home. What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets. At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Learn more about us: Life At SharkNinja Outrageously Extraordinary SharkNinja Candidate Privacy Notice - For candidates based in all regions, please refer to this Candidate Privacy Notice. - For candidates based in China, please refer to this Candidate Privacy Notice. - For candidates based in Vietnam, please refer to this Candidate Privacy Notice. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com

About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world. AI at SharkNinja At SharkNinja, we're building an AI-native culture. We're not waiting for the future; we're creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what's possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn't been invented yet, you'll fit right in. Senior Product Manager - Retail & Distributor Data Readiness Global | NA + EMEA Initial Scope | Reports to Senior Manager, Enterprise Data Products About the Role We are building a formal Retailer & Distributor Readiness Data Product within Salsify to standardize, govern, and scale how product data flows to retailers and distributors globally. We are hiring a Senior Product Manager - Retail & Distributor Data Readiness to define and own the global data model, standards, and processes required to ensure products are retailer-ready and distributor-ready at launch - without manual rework or downstream surprises. This role will: - Define the Retailer & Distributor Readiness Data Model in Salsify - Align upstream data inputs (Product Development, Brand Marketing) with downstream retailer and distributor needs - Establish global data standards (starting with NA + EMEA) - Transition retailer setup from manual processes to automated channel syndication - Shape how AI can accelerate validation and retailer-specific content creation This is a global, cross-functional role reporting to the Senior Manager of Enterprise Data Products. This role influences broadly across the business but does not directly configure Salsify - execution is delivered in partnership with the Salsify Administrator. Why This Role Exists Today: - Retailer templates exist, but no formalized readiness model - Retailer product setup is largely manual - Salsify's automated channel syndication is underutilized - Upstream and downstream teams experience rework - Required retailer data lacks clarity - Launch timelines are impacted by data gaps We need a dedicated owner of Retailer & Distributor Readiness as a structured, governed data product. What You Will Own 1️⃣ Retailer & Distributor Readiness Data Model - Define the canonical Retailer & Distributor Readiness Data Model in Salsify - Standardize required attributes by retailer and distributor type - Establish global field definitions and naming standards - Define readiness thresholds and completeness criteria - Create global data standards starting with NA + EMEA 2️⃣ Upstream-Downstream Data Alignment - Map retailer requirements to upstream data inputs - Clarify attribute ownership across Product Development and Brand Marketing - Reduce rework between upstream teams and downstream retailer teams - Publish documentation and playbooks for retailer readiness 3️⃣ Retailer Channel Syndication Transformation - Define the roadmap for automated retailer channel syndication - Identify automation candidates across retailers - Define data completeness gates that enable auto-syndication - Partner with Salsify Admin to implement automated feeds - Reduce manual retailer setup processes - Measure automation adoption and manual effort reduction 4️⃣ AI-Driven Enhancements - Define AI use cases for attribute validation and completeness scoring - Shape AI-generated retailer-specific content variants - Establish guardrails for AI-driven data and content workflows - Partner with technical teams to pilot and scale AI capabilities Success Metrics This role is measured by data product outcomes: - % of retailer attributes with defined global ownership - Reduction in retailer-driven rework - Increase in SKUs meeting readiness threshold pre-launch - Increase in automated retailer syndication coverage - Reduction in manual retailer setup hours - Improvement in launch predictability - Adoption of standardized retailer data definitions Required Experience - 5-8+ years in Data Product Management, PIM, Enterprise Data, or similar roles - Experience defining data models for commercial or retail use cases - Experience working with PIM systems (Salsify preferred) - Experience translating business requirements into structured data models - Experience driving cross-functional alignment without direct authority - Strong documentation and stakeholder communication skills Preferred Experience - Experience with GS1 / GDSN - Retail onboarding or digital shelf experience - Experience implementing automated syndication models - Familiarity with AI-enabled content or validation workflows What This Role Is Not - Not a Salsify configuration admin - Not a feed operations specialist - Not an integration engineer - Not a generic data governance analyst This is a Data Product Manager role focused on Retailer & Distributor Readiness as a strategic data product. Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more. Pay Range $128,200-$165,900 USD Our Culture At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home. What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets. At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Learn more about us: Life At SharkNinja Outrageously Extraordinary SharkNinja Candidate Privacy Notice - For candidates based in all regions, please refer to this Candidate Privacy Notice. - For candidates based in China, please refer to this Candidate Privacy Notice. - For candidates based in Vietnam, please refer to this Candidate Privacy Notice. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com

About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world. AI at SharkNinja At SharkNinja, we're building an AI-native culture. We're not waiting for the future; we're creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what's possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn't been invented yet, you'll fit right in. About the role SharkNinja is looking for a Manager, Creator Programs to own the strategy and infrastructure behind our mid-tier and micro creator ecosystem. This is not an influencer campaign role - it is a program leadership role focused on designing scalable systems, building and leading a high-volume creator roster, and turning UGC into a repeatable, high-performing content engine across our brand portfolio. You will sit at the intersection of social, influencer, and creator commerce - setting the direction and operational standards for a program that runs and evolves at global scale. This role launches without direct reports but is scoped at the manager level - team growth is anticipated as the program matures. What you'll own - Creator roster and pipeline: Own the strategy and growth of our mid-tier and micro creator portfolio across TikTok, Instagram, and YouTube. Define pipeline standards - including sourcing criteria, vetting frameworks, and onboarding protocols - and ensure the roster is always-on, organized by category, platform, and content type. - Program operations: Lead end-to-end program operations across the full creator lifecycle - briefing, contracting, content review, approvals, payment coordination, and off-boarding. Establish governance frameworks and accountability structures that keep multiple programs running on track with minimal escalation. - UGC infrastructure: Own the systems and infrastructure strategy that enables the program to operate at scale. Define and evolve the toolset, process architecture, and documentation standards - including creator databases, brief templates, onboarding flows, content libraries, and performance tracking frameworks - that the broader organization relies on. - Content quality and compliance: Set and own the content quality and compliance standards for the program. Establish review frameworks, feedback protocols, and brand guardrails that ensure creator output consistently meets SharkNinja's standards across platforms and legal requirements. - Performance reporting: Own program performance reporting and the optimization roadmap. Define the KPI framework (engagement, content volume, CTR, CVR where applicable), lead regular performance reviews, and translate insights into actionable recommendations that shape program direction. - Cross-functional coordination: Lead cross-functional alignment across Influencer, Creator Commerce, Paid Media, and Social teams - ensuring creator output is integrated into broader campaign priorities and channel strategies. Own the boosting and whitelisting workflows and serve as the program's primary point of contact across these functions. What you bring - 5-7 years in influencer marketing, creator management, or social operations - including demonstrated experience leading or building programs at scale, ideally at a consumer brand or agency within the French market. - Hands-on experience with creator platforms (CreatorIQ, Later/Mavrck, Mavely, or similar). - Strong systems thinker - you build process where there isn't one and improve it where there is. - Excellent communicator and cross-functional influencer - equally effective with creators, agency partners, and senior internal stakeholders. - Highly organized; comfortable managing multiple programs and deadlines simultaneously. - Familiarity with TikTok Shop, affiliate-adjacent creator models, and UGC content for paid amplification is a strong plus. - Fluent French (spoken and written) with strong professional English, and deep familiarity with the French creator and influencer ecosystem. Our Culture At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home. What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets. At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Learn more about us: Life At SharkNinja Outrageously Extraordinary SharkNinja Candidate Privacy Notice - For candidates based in all regions, please refer to this Candidate Privacy Notice. - For candidates based in China, please refer to this Candidate Privacy Notice. - For candidates based in Vietnam, please refer to this Candidate Privacy Notice. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com

About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world. AI at SharkNinja At SharkNinja, we're building an AI-native culture. We're not waiting for the future; we're creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what's possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn't been invented yet, you'll fit right in. About the role SharkNinja is looking for a Manager, Creator Programs to own the strategy and infrastructure behind our mid-tier and micro creator ecosystem. This is not an influencer campaign role - it is a program leadership role focused on designing scalable systems, building and leading a high-volume creator roster, and turning UGC into a repeatable, high-performing content engine across our brand portfolio. You will sit at the intersection of social, influencer, and creator commerce - setting the direction and operational standards for a program that runs and evolves at global scale. This role launches without direct reports but is scoped at the manager level - team growth is anticipated as the program matures. What you'll own - Creator roster and pipeline: Own the strategy and growth of our mid-tier and micro creator portfolio across TikTok, Instagram, and YouTube. Define pipeline standards - including sourcing criteria, vetting frameworks, and onboarding protocols - and ensure the roster is always-on, organized by category, platform, and content type. - Program operations: Lead end-to-end program operations across the full creator lifecycle - briefing, contracting, content review, approvals, payment coordination, and off-boarding. Establish governance frameworks and accountability structures that keep multiple programs running on track with minimal escalation. - UGC infrastructure: Own the systems and infrastructure strategy that enables the program to operate at scale. Define and evolve the toolset, process architecture, and documentation standards - including creator databases, brief templates, onboarding flows, content libraries, and performance tracking frameworks - that the broader organization relies on. - Content quality and compliance: Set and own the content quality and compliance standards for the program. Establish review frameworks, feedback protocols, and brand guardrails that ensure creator output consistently meets SharkNinja's standards across platforms and legal requirements. - Performance reporting: Own program performance reporting and the optimization roadmap. Define the KPI framework (engagement, content volume, CTR, CVR where applicable), lead regular performance reviews, and translate insights into actionable recommendations that shape program direction. - Cross-functional coordination: Lead cross-functional alignment across Influencer, Creator Commerce, Paid Media, and Social teams - ensuring creator output is integrated into broader campaign priorities and channel strategies. Own the boosting and whitelisting workflows and serve as the program's primary point of contact across these functions. What you bring - 5-7 years in influencer marketing, creator management, or social operations - including demonstrated experience leading or building programs at scale, ideally at a consumer brand or agency within the DACH (Germany, Austria, Switzerland) market. - Hands-on experience with creator platforms (CreatorIQ, Later/Mavrck, Mavely, or similar). - Strong systems thinker - you build process where there isn't one and improve it where there is. - Excellent communicator and cross-functional influencer - equally effective with creators, agency partners, and senior internal stakeholders. - Highly organized; comfortable managing multiple programs and deadlines simultaneously. - Familiarity with TikTok Shop, affiliate-adjacent creator models, and UGC content for paid amplification is a strong plus. - Fluent German (spoken and written) with strong professional English, and deep familiarity with the DACH creator and influencer ecosystem. Our Culture At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home. What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets. At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Learn more about us: Life At SharkNinja Outrageously Extraordinary SharkNinja Candidate Privacy Notice - For candidates based in all regions, please refer to this Candidate Privacy Notice. - For candidates based in China, please refer to this Candidate Privacy Notice. - For candidates based in Vietnam, please refer to this Candidate Privacy Notice. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com

About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world. AI at SharkNinja At SharkNinja, we're building an AI-native culture. We're not waiting for the future; we're creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what's possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn't been invented yet, you'll fit right in. About the Role As Director of Marketing for Mexico, you will lead Shark Ninja's marketing strategy and execution and contribute to shaping our approach to Mexican in the US and around the world. Based in Mexico, you'll act as both a commercial driver and cultural ambassador, ensuring Shark Ninja resonates with diverse regional audiences while supporting our global growth strategy. This highly visible role requires a balance of strategic thinking, compelling storytelling, local expertise, commercial rigor, and team leadership to build brand connections and deliver measurable growth. Responsibilities Leadership & Strategic Planning• Champion the Mexican consumer perspective with regional and global marketing leadership, advocating for regional nuances in consumer behavior, retail dynamics, and media consumption.• Lead localization of Global Shark Ninja Marketing strategy, aligned with SharkNinja's global priorities and brand standards.• Provide advisory input into US and European marketing strategies that target Latin consumer segments.• Escalate to global stakeholders what is required for Shark Ninja to win in Mexico. Go-to-Market Excellence• Own GTM planning for Mexico, including product positioning, partnerships, launch strategy, pricing, media, and retail readiness.• Localize global campaigns while ensuring cultural relevance and business impact.• Partner with multifunctional teams to drive category expansion, retail activation, and trade marketing strategies across key accounts. Team Leadership & Collaboration• Build, lead, and develop a high-performing Marketing team in Mexico, who are responsible for the GTM execution of Shark Ninja's global marketing strategy in their specific markets.• Foster strong cross-functional partnerships across Product Marketing, Media, Creative, Sales, and Regional Distributors to achieve Outrageously Extraordinary growth.• Liaise with local agencies and partners to drive executional excellence in media, PR, and in-store experiences. Consumer, Category & Brand Stewardship• Champion a consumer-first mindset, elevating local insights to inform brand strategy and innovation roadmaps.• Monitor performance KPIs, optimize marketing investments, and drive continuous improvement across markets.• Ensure Shark Ninja's portfolio is positioned for long-term relevance and growth in the region, act as advocate. Integrated 360° Channel Marketing• Oversee integrated 360° marketing planning across all owned, earned, and paid channels -consistent brand messaging and sequenced consumer journeys across every touchpoint.• Lead the Amazon Mexico and Mercado Libre marketing strategy, including A+ content, LP-page content, and storefront optimization to maximize visibility and conversion at the digital shelf.• Coordinate go-to-market activation across e-commerce, modern trade, and traditional retail, ensuring channel-specific messaging, promotional cadence, and media support are aligned to commercial objectives and retail sell-through targets.• Recommend channel investment hierarchy and sequencing logic, setting priorities based on category maturity, consumer behavior data, and incremental ROAS by platform. Analytics, Performance & Commercial Correlation• Establish and maintain correlation models between marketing investment and point-of-sale (POS) performance, enabling evidence-based budget reallocation and strong credibility with commercial leadership.• Lead weekly, monthly and quarterly Marketing performance reviews with multifunctional teams, translating marketing data into revenue impact statements and actionable investment decisions - not just reporting, but driving decisions.• Monitor competitive share of voice, search trends, and category velocity to identify whitespace and anticipate demand shifts before they appear in sell-out data. Budget Management & Investment Allocation• Own marketing budget, including annual budget planning, quarterly re-forecasting, and month-end accruals - in close partnership with Finance and regional commercial leadership.• Allocate and reallocate spend dynamically across channels and campaigns based on ROAS performance, seasonality, and commercial priorities - with zero tolerance for budget waste in underperforming placements.• Manage agency retainers and production costs with financial discipline - ensuring all investment is tracked, reconciled against commitments, and tied to measurable business outcomes.• Report marketing efficiency metrics - including cost per acquisition, media efficiency ratio, and share of voice vs. share of market - to regional leadership on a defined cadence, with clear recommendations for the next investment cycle. Qualifications• 7+ years of marketing experience at a multinational beauty or personal care company, with at least 3 years in a regional or functional marketing role in Mexico.• Deep understanding of Mexican culture, consumer preferences, and retail environments.• Experience influencing global organizations and adapting global playbooks to regional realities.• Strong leadership, stakeholder management, and team development capabilities.• Fluent in Spanish and English.• Willingness to travel to HQ as needed.• Proven experience managing 360° digital marketing across platforms including Amazon, Mercado Libre, TikTok, Meta, and Google - with demonstrable ROAS improvement and channel-level attribution capability.• Strong analytical capabilities with hands-on experience in performance dashboards, attribution modeling, and marketing-to-POS correlation analysis; comfort with tools such as Circana, Google Analytics, and retail media platforms. Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more. Pay Range $2,340,000-$2,750,000 MXN Our Culture At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home. What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets. At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Learn more about us: Life At SharkNinja Outrageously Extraordinary SharkNinja Candidate Privacy Notice - For candidates based in all regions, please refer to this Candidate Privacy Notice. - For candidates based in China, please refer to this Candidate Privacy Notice. - For candidates based in Vietnam, please refer to this Candidate Privacy Notice. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com

About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world. AI at SharkNinja At SharkNinja, we're building an AI-native culture. We're not waiting for the future; we're creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what's possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn't been invented yet, you'll fit right in. About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world. Overview As the Sr Director, Global Media Investment Strategy, you will own and architect the global investment framework that powers SharkNinja's media engine. This is a high-impact leadership role for a financially rigorous, strategically minded leader who can drive enterprise-level investment governance while enabling agile, performance-based decision-making at scale. You will establish the standards, systems, and partnerships that ensure every media dollar is allocated with precision and accountability. Working across enterprise functions and global markets, you will translate investment intelligence into competitive advantage for SharkNinja. Responsibilities Investment Management & Governance - Own and manage the global marketing and media budget, ensuring optimal allocation across enterprise priorities, seasonal initiatives, and core business drivers. - Define and lead a globally consistent investment governance model enabling transparency, accountability, and performance tracking. - Design and implement an agile investment operating model that enables real-time decisioning based on performance signals. - Partner with Finance and Commercial teams to align investment with revenue-driving priorities. Enterprise Partnerships & Agency Management - Lead enterprise-level partnerships including DAAs, JBPs, and strategic platform agreements. - Oversee global agency contracts and negotiations to unlock efficiencies and value-added opportunities. - Standardize tools, processes, and reporting frameworks to enhance investment efficiency and scalability. - Uncover and unlock incremental business value through media partnerships. Innovation & Future Readiness - Stay ahead of media trends and emerging technologies to drive innovation and future-proof media investment. - Pilot new platforms, new first to market opportunities, and ad tech solutions to expand reach and engagement - Lead media transformation initiatives that enhance agility, efficiency, and impact. - Uncover and unlock incremental business value through media partnerships Cross-Functional Leadership - Serve as the primary media investment lead across internal teams including Marketing, Social, Finance, and Commercial - Build a global investment leadership framework, while connecting and integrating the local teams to ensure consistency, accuracy, and market nuance. - Collaborate with in-house and external partners to ensure seamless execution of enterprise investment strategies. Team Leadership & Influence - Lead and mentor a high-performing global media investment team, fostering a culture of collaboration, creativity, and accountability. - Act as a key member of the senior media leadership team, providing expert investment insights to guide strategic decisions. - Present investment strategies and performance updates to executive leadership with clarity and influence. What You'll Bring Qualifications - 12+ years of experience in media investment, financial planning, or marketing operations-ideally in product technology, CPG, or high-growth consumer categories. - Proven track record managing large global budgets and driving ROI improvements. - Experience building agile investment models and dynamic budget frameworks. - Strong financial acumen including forecasting, ROI modeling, and performance measurement. - Expertise in agency management, contract negotiation, and enterprise partnerships. - Experience in multinational, matrixed organizations with a proven ability to drive operational transformation. - Exceptional leadership, communication, and stakeholder management skills. - A passion for innovation, a bias for action, and a track record of driving measurable business growth through media investment. Experience: - Global budget oversight at a Fortune 500 or high-growth brand. - Led investment governance or transformation at scale - e.g., implementing global budgeting systems, consolidating agency relationships, and building JBPs. - Demonstrated success in driving measurable business impact through media investment optimization. Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more. Pay Range $183,500-$281,400 USD Our Culture At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home. What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets. At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Learn more about us: Life At SharkNinja Outrageously Extraordinary SharkNinja Candidate Privacy Notice - For candidates based in all regions, please refer to this Candidate Privacy Notice. - For candidates based in China, please refer to this Candidate Privacy Notice. - For candidates based in Vietnam, please refer to this Candidate Privacy Notice. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com

About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world. AI at SharkNinja At SharkNinja, we're building an AI-native culture. We're not waiting for the future; we're creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what's possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn't been invented yet, you'll fit right in. Reporting to: Senior Social Media Manager Location: Warsaw About the Role At SharkNinja, innovation moves fast and so do we. We are looking for an experienced Social Media Executive to help drive the delivery of Ninja Kitchen's influencer strategy across always-on and campaign activity in the Polish market. This role is ideal for someone who already understands the influencer ecosystem and is ready to take ownership of programmes, relationships, and processes. You will manage influencer activity end to end, from scouting and contracting through to execution and reporting, while playing a key role in shaping how Ninja shows up in culture across Poland. If you are commercially minded, highly organised, and confident working with creators, this is a chance to step up within a high-performing team. What You'll Be Doing - Influencer Scouting & Talent Mapping: Proactively identify, assess, and recommend creators across platforms in Poland, building a strong and diverse talent pipeline - Negotiation & Contracting: Lead fee negotiations, usage rights, deliverables, and timelines, working closely with Legal and Procurement where required - Influencer Seeding & Gifting: Own proactive and reactive seeding and gifting programmes, ensuring product is placed with the right creators at the right moments - Creator Relationship Management: Build and maintain strong, long-term relationships with creators and their agents, acting as a trusted brand partner - Content & Quality Control: Review influencer content to ensure it meets brand guidelines while maintaining creator authenticity - Reporting & Performance: Analyse influencer performance, surface insights, and make data-led recommendations to optimise future activity - Cross-Functional Collaboration: Partner closely with Social, PR, Marketing, Product, and Legal teams to deliver integrated influencer activity - Social Media Management: Understanding of content calendars and a methodical and strategic approach to content planning and mapping, posting & scheduling, social media trends, and reporting - Content Creation: Plan, create, and publish a higher volume of engaging, on-brand content for Ninja's owned channels, driving more active participation in our online community through seeding, content creation, influencer activity, and active community management - Community Management: ownership of Ninja's Polish social media handles and audiences, actively engaging with followers, responding to comments and messages, and fostering a positive, on-brand community across platforms to build loyalty and drive meaningful conversation What You'll Bring - Solid hands-on experience in social media & influencer marketing, ideally within consumer, lifestyle, or social-first brands in the Polish market - Proven experience managing social media & influencer campaigns end to end, including negotiations and contracts - Strong understanding of influencer pricing, usage rights, and content deliverables - Excellent organisational skills with the ability to manage multiple creators, campaigns, and deadlines simultaneously - Commercial awareness and confidence managing budgets and performance - A strong pulse on creator culture, emerging platforms, and social trends - A proactive, solutions-focused mindset with high attention to detail - Strong understanding of Social Media Marketing, including trends and best practices - Native Polish speaker with strong English - confident writing and communicating in both languages for local and international stakeholders Working Style & Location This role offers flexible working; however, regular attendance in our Warsaw office is essential. SharkNinja's fast-paced, highly collaborative working style relies on in-person connection, quick decision-making, and close cross-team partnership. This is an opportunity to take real ownership within a best-in-class influencer team and make a visible impact on one of the world's most exciting kitchen brands. Our Culture At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home. What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets. At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Learn more about us: Life At SharkNinja Outrageously Extraordinary SharkNinja Candidate Privacy Notice - For candidates based in all regions, please refer to this Candidate Privacy Notice. - For candidates based in China, please refer to this Candidate Privacy Notice. - For candidates based in Vietnam, please refer to this Candidate Privacy Notice. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com

About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world. AI at SharkNinja At SharkNinja, we're building an AI-native culture. We're not waiting for the future; we're creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what's possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn't been invented yet, you'll fit right in. Job Description goes here! Our Culture At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home. What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets. At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Learn more about us: Life At SharkNinja Outrageously Extraordinary SharkNinja Candidate Privacy Notice - For candidates based in all regions, please refer to this Candidate Privacy Notice. - For candidates based in China, please refer to this Candidate Privacy Notice. - For candidates based in Vietnam, please refer to this Candidate Privacy Notice. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com

About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world. AI at SharkNinja At SharkNinja, we're building an AI-native culture. We're not waiting for the future; we're creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what's possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn't been invented yet, you'll fit right in. Senior Social Media Manager - Ninja Mexico ABOUT US SharkNinja is a global product design and technology company, home to two of the world's most trusted consumer brands - Shark and Ninja. With a portfolio of 5-star lifestyle solutions sold across key retailers online and offline worldwide, we have a proven track record of disruptive innovation and aggressive market expansion. With 3,600+ associates globally, SharkNinja is scaling across Latin America with Mexico as our proof-of-concept market and strategic entry point for the region. How we win in Mexico sets the blueprint for how we win everywhere else. ABOUT THE ROLE Ninja is not just a kitchen brand in Mexico - it is a cultural participant. From the way Mexican families cook together to the food content that dominates TikTok México, from the street food obsession that shapes culinary identity to the aspirational home culture that drives purchase decisions, Ninja has a unique opportunity to earn a place not just on the counter but in the conversation. This role is about seizing that opportunity at full speed. We are looking for a Senior Social Media Manager who will own Ninja's entire social presence across Mexico - across all Ninja verticals - with full strategic, creative, and commercial accountability. You will lead local strategy, manage budget, and drive end-to-end implementation while serving as the essential bridge between Mexico and the global Ninja team. The ideal candidate is someone who lives and breathes Mexican digital culture - who understands why a food video lands differently on TikTok México than anywhere else, who knows which creators are shaping culinary conversation before the algorithm catches up, and who can translate Ninja's product innovation into content that feels like it was made by someone who actually cooks. You will operate with global connection and local conviction, turning Mexico into a market that feeds ideas upward into the LATAM and global strategy. WHAT YOU'LL DO Strategic Leadership & Brand Building - Define and execute a forward-thinking, Mexico-specific social media strategy across all Ninja verticals - grounded in Mexican food culture, lifestyle aspiration, and platform behavior. - Own the Culture → Credibility → Conversion framework for Mexico: positioning social as the strategic and creative engine that drives awareness, consideration, and sellout - not just a channel for content distribution. - Serve as SharkNinja's internal authority on Mexican digital culture, platform trends, and the creator landscape - proactively surfacing opportunities before competitors identify them. - Develop long-term roadmaps for organic social and influencer partnerships across all Ninja verticals, anchored to product launch calendars, cultural moments, and commercial milestones. - Champion a data-informed culture across the local team, aligning stakeholders on KPIs, benchmarks, and the metrics that connect social activity to business outcomes. - Position Mexico as SharkNinja's LATAM proof-of-concept market - building social programs that are documented, repeatable, and exportable to other markets in the region. Budget Ownership & Commercial Accountability - Own and manage the full Ninja Mexico social media budget - spanning influencer fees, content production, platform investment, agency partnerships, tools, and creator programs. - Develop quarterly budget plans with clear allocation rationale across verticals and activation types; present to senior leadership with ROI projections and post-campaign performance analysis. - Track spend in real time, flag risks early, and rebalance investment across priorities based on performance data and commercial windows. - Frame every budget decision commercially - connecting social investment directly to sellout, market share, share of voice, and brand equity outcomes. - Build a clear and defensible investment narrative for Mexico that earns increasing budget as the market matures. Cultural Intelligence: Mexico-First Thinking - Develop a deep, nuanced understanding of Mexican food culture and how it shows up on social media - from home cooking rituals and street food obsession to the role of the kitchen in family identity and social gathering. - Map the cultural calendar for Mexico with social precision: Día de Muertos, Las Posadas, Día de las Madres, Independence Day, Hot Sale, El Buen Fin, and every moment where food, family, and aspiration converge. - Understand how class, region, and generational identity shape how different Mexican audiences relate to kitchen innovation - and brief content that speaks to those nuances rather than flattening them. - Track Mexican pop culture, music, humor, and social conversation across platforms - identifying the connective tissue between what's trending culturally and where Ninja can show up authentically. - Build a cultural intelligence practice for Mexico that informs not just local content but shapes how LATAM and global teams think about the market. - Identify the tension between aspirational and accessible in Mexican consumer culture - and position Ninja at that intersection: innovative enough to excite, grounded enough to trust. Influencer Marketing & Creator Ecosystem - Build and own Ninja Mexico's creator ecosystem across all verticals - from macro culinary voices and lifestyle creators to micro communities, UGC advocates, and TikTok Shop-native sellers. - Identify and cultivate the specific creator cohorts that matter for Ninja: food creators who cook the way Mexican families actually cook, not just performative recipe content; lifestyle creators who connect kitchen culture to aspiration; and entertainment voices who can make a blender feel like must-have culture. - Oversee contract negotiations, campaign briefs, content approvals, and performance tracking for all influencer campaigns across Ninja verticals. - Use data-driven insights to continuously refine creator strategy - optimizing for audience alignment, content quality, engagement authenticity, and conversion. - Manage day-to-day relationships with influencer agencies (including SharkNinja's existing Mexico agency stack), individual creators, and talent partners. - Identify and activate UGC opportunities - flagging strong creator content for organic reshares, paid amplification, and retailer media placements. - Coordinate influencer seeding logistics end-to-end across all Ninja product lines: allocation, shipping, creator confirmation, and post-seeding follow-up. TikTok Shop Mexico & Social Commerce - Own Ninja's TikTok Shop Mexico strategy - developing the creator and content programs that turn platform engagement into direct purchase behavior. - Identify and activate TikTok Shop affiliate creators who can authentically demonstrate Ninja products in the context of real Mexican cooking and lifestyle. - Develop and manage live commerce activations on TikTok - briefing hosts, building show formats, and coordinating with e-commerce and retail teams to ensure inventory and promotional alignment. - Collaborate with the MercadoLibre partnership team to integrate social content and creator activations with Mexico's dominant e-commerce platform - particularly Clips content and real product review programs. - Track TikTok Shop performance metrics in real time: GMV, conversion rate, creator attribution, and category contribution - using data to optimize the program continuously. - Stay ahead of platform feature changes and new social commerce tools in Mexico - testing new formats early and scaling what works. Organic Social Media & Content - Develop and execute a sophisticated organic social strategy designed to grow and engage a Mexican audience across Instagram, TikTok, and YouTube Shorts - across all Ninja verticals. - Maintain the cross-vertical content calendar - ensuring consistent cadence, coverage across product lines, and on-time publishing without sacrificing creative quality for volume. - Partner with creative and production teams to develop high-impact, platform-native content that is unmistakably Mexican and unmistakably Ninja. - Monitor evolving platform algorithms, content formats, and best practices - keeping Ninja Mexico agile and ahead of trend cycles rather than chasing them. - Manage community across all Ninja Mexico handles: comments, DMs, and brand mentions in Ninja's distinct voice; escalate viral moments, sentiment spikes, or crisis signals immediately. - Maintain and evolve a brand voice guide for each Ninja vertical in the Mexican market context - ensuring each product line has a distinct personality while staying within the Ninja universe. Content Production Oversight - Oversee the ideation, briefing, and production of short-form social video content for all Ninja verticals - directing the Content Creator and Video Editor to produce content that communicates each product's "wow" moment in a culturally resonant way. - Develop content briefs that go beyond product specs to cultural context: not "show the CREAMi making ice cream" but "show the CREAMi at a Sunday family gathering in Guadalajara." - Manage fast-turnaround content requests and reactive briefs without sacrificing brand alignment - particularly around trend moments where speed is the competitive advantage. - Ensure content production serves the full funnel: awareness content that introduces new verticals, consideration content that demonstrates product value, and conversion content that closes the sale. Agency Management & Ways of Working - Manage SharkNinja's Mexico agency stack across social, influencer, and creative production - including day-to-day direction, brief quality, output standards, and performance accountability. - Define clear roles and responsibilities across agencies to minimize overlap, eliminate gaps, and ensure every peso of agency investment is working. - Build strong working relationships with agency partners while maintaining high creative standards - knowing when to push back and when to empower. - Identify opportunities to shift work from agency to in-house as the local team grows and build the infrastructure that makes that transition smooth. - Ensure agencies are briefed with enough cultural context and brand knowledge to produce work that feels genuinely local - not templated. Global Connectivity & Cross-Functional Collaboration - Serve as the primary Mexico representative in global and LATAM social media meetings - ensuring local insights, cultural intelligence, and market learnings flow upward into the broader strategy. - Collaborate closely with the LATAM Senior Social Media Director and global Ninja brand leads to integrate Mexico's social strategy into wider marketing initiatives and global campaigns. - Partner with paid social, PR, product, retail, and e-commerce teams to ensure Ninja Mexico's social strategy is fully integrated into commercial plans and channel execution. - Compile monthly and quarterly performance recap decks with key learnings per vertical for stakeholder review - in both Spanish and English. - Support regional and global award submissions (Cannes Lions, Effie LATAM, El Ojo, Shorty Awards) by packaging Mexico campaigns as case study-ready assets - positioning Mexico as a market that generates ideas worth exporting. Trend Intelligence & Platform Fluency - Monitor TikTok México, Instagram Reels, and YouTube Shorts daily for emerging trends relevant to each Ninja vertical - with particular attention to food, cooking, and lifestyle content. - Flag timely opportunities to brand leads and draft reactive content briefs for quick-turn execution - treating trend responsiveness as a competitive advantage, not a nice-to-have. - Maintain a living trend log the broader regional and global team can pull from, with Mexico-specific cultural context that makes it actionable beyond the market. - Concept UGC prompts and seed ideas that support influencer activations and organic storytelling across all Ninja verticals. WHAT WE'RE LOOKING FOR Experience & Background - 8+ years of experience in social media, influencer marketing, or digital brand strategy - brand-side or senior agency. - Proven track record of owning and executing high-impact social and influencer strategies that drive measurable business outcomes across multiple product lines or brand verticals. - Demonstrated experience managing meaningful social media budgets with full commercial accountability. - Deep knowledge of the Mexican creator and influencer ecosystem - existing relationships across food, culinary, lifestyle, and home verticals are a strong advantage. - Food and culinary content fluency is a genuine differentiator: you understand how Mexican food culture shows up on social media and what makes cooking content resonate authentically vs. performatively. - Experience managing agencies and external partners in a multi-agency environment, with a track record of getting strong creative output from partner teams. - Experience working within a global brand organization and navigating matrixed structures across markets - comfortable holding the local perspective while operating within a global framework. - CPG or consumer electronics experience strongly preferred. Skills & Platform Fluency - Native TikTok fluency - you understand TikTok México from the inside, including how Mexican food and lifestyle content behaves differently from global or US TikTok. - Deep working knowledge of Instagram and YouTube Shorts mechanics and what drives organic performance in the Mexican market. - Hands-on experience with TikTok Shop and social commerce - understanding how affiliate programs, live commerce, and platform-native shopping behavior work in Mexico. - Strong analytical mindset with hands-on experience in tools like Sprout Social, CreatorIQ, Aspire, GRIN, Google Analytics, or equivalent. - Familiarity with paid social strategy to complement organic and influencer efforts - understanding how to build content that works organically and scales with budget behind it. - Familiarity with MercadoLibre's content and affiliate ecosystem as a social commerce channel. Soft Skills & Ways of Working - Outstanding communication and presentation skills in both Spanish and English - able to influence and align senior stakeholders across markets with confidence. - Strategic thinker who can also execute: equally comfortable building a six-month roadmap and reviewing a TikTok brief on the same afternoon. - Culturally precise - you understand the difference between Mexican cultural authenticity and pan-LATAM generalization, and you brief, create, and approve content accordingly. - Strong collaborator with low ego - creators, global teammates, agency partners, and internal brand leads will all rely on you, often simultaneously. - Detail-oriented and organized across multiple vertical pipelines, approval queues, and content calendars at once. - Comfortable with ambiguity and speed - Mexico is a market we are actively building, and you thrive in the energy of constructing something rather than maintaining it. - Bilingual: Spanish (native) and English (business fluent) required; Portuguese a plus. Our Culture At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home. What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets. At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Learn more about us: Life At SharkNinja Outrageously Extraordinary SharkNinja Candidate Privacy Notice - For candidates based in all regions, please refer to this Candidate Privacy Notice. - For candidates based in China, please refer to this Candidate Privacy Notice. - For candidates based in Vietnam, please refer to this Candidate Privacy Notice. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com