• Reporting to the Executive Vice President of Sales, is a high-impact leadership role responsible for driving enterprise-wide growth initiatives, identifying new market opportunities, and accelerating revenue performance. • This role blends strategic thinking, data-driven decision-making, and cross-functional leadership to unlock sustainable growth across products, channels, and customer segments. • Develop and lead the company’s long-term growth strategy aligned with organizational goals. • Identify and prioritize new revenue streams, market expansions, and business opportunities. • Drive top-line revenue growth through innovative go-to-market strategies. • Establish and monitor KPIs, dashboards, and growth metrics to track performance. • Champion customer-centric growth initiatives across the organization. • Collaborate with Sales, Marketing, Product, Finance, and Operations to align growth initiatives. • Foster a culture of testing, learning, and continuous improvement.

• Lead and manage a growing team of ~8 growth and marketing leaders • Develop and execute market growth strategies for the North America Grid Automation organization (GA NAM) • Leads the regional Long-Term Strategy (LTS) process for GA NAM • Acts as the liaison between the GA sales team and the GA product line • Lead Annual Market Assessment for the region • Analyze market trends and customer data to identify and guide strategies to advise wider organization on developing market opportunities • Collaborate with the Product Management team, Services, and R&D teams providing input to roadmap and capabilities and solutions needed to serve the market • Work with sales teams to support customer engagement, pre-qualification, and technical discussions for new solutions and services

• Own and scale Meta Ads campaigns end-to-end • Manage and grow large monthly budgets with ROAS / LTV focus • Launch, test, and scale campaign structures and strategies • Work hands-on inside ad accounts • Operate on top of and help evolve our UA automation algorithm • Design and execute testing frameworks • Drive creative and funnel experiments with product and creative teams • Identify scalable growth levers • Maintain campaign logic and process documentation

• Own Google Ads channel end-to-end • Launch and scale campaigns across: Search GDN Demand Gen Performance Max UAC • Work hands-on inside accounts and campaign structure • Increase spend and scale volumes with ROI focus • Design testing and scaling frameworks • Build campaign architecture and channel structure • Develop automation and rule-based optimization approaches • Work with analytics and product teams on funnel performance • Identify growth levers across keywords, creatives, audiences, and funnels • Maintain process and testing documentation KPI, 3 and 6 months. • In Your First 3 Months, You Will Take hands-on ownership of Google Ads campaigns • Launch and structure campaigns across key formats • Establish testing and scaling framework • Identify first scalable growth opportunities • Increase controlled spend with efficiency targets • Propose first automation and system improvements.