• Develop and run A/B tests that directly impact subscription growth for one of the largest EdTech platforms in the German-speaking market – 1M+ users, real experiments, measurable results. • Define and implement growth experiments across the entire funnel – from hypothesis to rollout and evaluation. • Maintain a clear pipeline of experiments, prioritized by impact, effort, and learning value. • Work closely with design, engineering, and relevant stakeholders to translate testing concepts into high-quality experiments. • Use analytics, user research, competitive analysis, and best practices to identify opportunities and derive strong hypotheses. • Share results, insights, and learnings from experiments transparently with the team and stakeholders to foster alignment and continuous improvement.

• Responsible for CRO: You optimize funnels, landing pages and checkout processes to maximize conversion rates. • Data analysis & testing: You run A/B tests, use heatmaps and analyze user feedback for continuous performance optimization. • AI-powered optimization: You leverage AI tools to optimize funnels and improve conversion rates. • Performance tracking: You continuously analyze and improve funnel performance and increase revenue through data-driven decisions.

• Вести цикл оптимізації активації користувачів: аналіз, формулювання гіпотез, проведення експериментів та їх масштабування • Проводити практичні експерименти та A/B-тести для підвищення показників реєстрації та активації користувачів на всіх точках контакту • Спільно розробляти тактики залучення користувачів для конкретних каналів, ринків або сегментів користувачів • Брати участь у масштабуванні найефективніших експериментів та оптимізації продуктових функцій • Проводити конкурентні дослідження, аналізувати поведінку користувачів

• Take ownership and lead all CRO-related activities, improving processes and infrastructure • Develop and execute data-driven CRO strategies focused on boosting performance across all digital channels • Continuously benchmark A/B testing results and implement iterative improvements • Conduct deep user behavior analysis using data, heatmaps, session recordings, and other research tools • Identify and prioritize opportunities to enhance user journeys and optimize conversion paths • Manage a structured A/B testing roadmap, aligning with company-wide strategies and growth priorities • Create and optimize funnels and landing pages to maximize user acquisition and retention • Ensure seamless collaboration within cross-functional teams and maintain productive partnerships with stakeholders • Use tools like Google Analytics, VWO, Hotjar, and others to dig into performance insights and uncover high-impact opportunities