• Take ownership and lead all CRO-related activities, improving processes and infrastructure • Develop and execute data-driven CRO strategies focused on boosting performance across all digital channels • Continuously benchmark A/B testing results and implement iterative improvements • Conduct deep user behavior analysis using data, heatmaps, session recordings, and other research tools • Identify and prioritize opportunities to enhance user journeys and optimize conversion paths • Manage a structured A/B testing roadmap, aligning with company-wide strategies and growth priorities • Create and optimize funnels and landing pages to maximize user acquisition and retention • Ensure seamless collaboration within cross-functional teams and maintain productive partnerships with stakeholders • Use tools like Google Analytics, VWO, Hotjar, and others to dig into performance insights and uncover high-impact opportunities

• Lead the Web Analytics Data Architecture: Ensure high attention to detail in data collection, implementation, and reporting. • Generate Actionable Insights: Analyze company-wide data from multiple sources, providing actionable insights to improve conversion, performance, and ROI. • Optimize Performance (CRO): Use foundational analytics to lead CRO initiatives across web, digital campaigns, and other B2B channels. • Leverage AI for Efficiency: Use AI-driven analytics tools to automate reporting, detect trends, and enhance predictive insights. • Collaborate and Communicate: Collaborate with cross-functional teams to drive data-informed decision-making.

• Analyze, and report on website performance, focusing on conversion rates, form submissions, and user engagement. • Interpret data from website tracking tools (Google Analytics, VWO, Hubspot). • Setting and ideation for web events based on business objectives. • Conducting A/B testing analyses (VWO and HubSpot). • One-off analysis for key initiatives like Back Friday campaign, promotions, product launches, website migrations to measure effectiveness. • Identify and analyze different audience segments to improve targeting and personalization. • Work closely with stakeholders to ensure that tracking plans are in place for all key user behaviors. • Collaborate with the content team to provide data driven insights that inform content creation and optimize engagement from key user segments.

• Conduct in-depth audits of client Shopify stores, analyzing user behavior, and identifying friction points in the customer journey. • Develop and implement data-driven CRO strategies and testing plans to improve conversion rates, average order value, and overall site engagement. • Utilize and implement Shopify apps and other third-party tools to enhance store functionality and user experience. • Design, execute, and analyze A/B and multivariate tests on key pages (e.g., product pages, checkout flows, landing pages) to validate hypotheses and drive continuous improvement. • Create and implement effective upselling and cross-selling strategies on e-commerce sites. • Analyze key performance indicators (KPIs) and provide regular reports and insights to clients and internal teams, translating complex data into actionable recommendations. • Collaborate with our marketing, design, and development teams to ensure a cohesive and high-performing digital experience. • Stay up-to-date with the latest trends, technologies, and best practices in conversion rate optimization and the Shopify ecosystem.