• Вести цикл оптимізації активації користувачів: аналіз, формулювання гіпотез, проведення експериментів та їх масштабування • Проводити практичні експерименти та A/B-тести для підвищення показників реєстрації та активації користувачів на всіх точках контакту • Спільно розробляти тактики залучення користувачів для конкретних каналів, ринків або сегментів користувачів • Брати участь у масштабуванні найефективніших експериментів та оптимізації продуктових функцій • Проводити конкурентні дослідження, аналізувати поведінку користувачів

• Take ownership and lead all CRO-related activities, improving processes and infrastructure • Develop and execute data-driven CRO strategies focused on boosting performance across all digital channels • Continuously benchmark A/B testing results and implement iterative improvements • Conduct deep user behavior analysis using data, heatmaps, session recordings, and other research tools • Identify and prioritize opportunities to enhance user journeys and optimize conversion paths • Manage a structured A/B testing roadmap, aligning with company-wide strategies and growth priorities • Create and optimize funnels and landing pages to maximize user acquisition and retention • Ensure seamless collaboration within cross-functional teams and maintain productive partnerships with stakeholders • Use tools like Google Analytics, VWO, Hotjar, and others to dig into performance insights and uncover high-impact opportunities

• Lead the Web Analytics Data Architecture: Ensure high attention to detail in data collection, implementation, and reporting. • Generate Actionable Insights: Analyze company-wide data from multiple sources, providing actionable insights to improve conversion, performance, and ROI. • Optimize Performance (CRO): Use foundational analytics to lead CRO initiatives across web, digital campaigns, and other B2B channels. • Leverage AI for Efficiency: Use AI-driven analytics tools to automate reporting, detect trends, and enhance predictive insights. • Collaborate and Communicate: Collaborate with cross-functional teams to drive data-informed decision-making.

• Analyze, and report on website performance, focusing on conversion rates, form submissions, and user engagement. • Interpret data from website tracking tools (Google Analytics, VWO, Hubspot). • Setting and ideation for web events based on business objectives. • Conducting A/B testing analyses (VWO and HubSpot). • One-off analysis for key initiatives like Back Friday campaign, promotions, product launches, website migrations to measure effectiveness. • Identify and analyze different audience segments to improve targeting and personalization. • Work closely with stakeholders to ensure that tracking plans are in place for all key user behaviors. • Collaborate with the content team to provide data driven insights that inform content creation and optimize engagement from key user segments.