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A full-service retail agency connecting brands and retailers across physical and digital marketplaces.
Retail Media Manager
Location
Ohio
Posted
86 days ago
Salary
0
Seniority
Senior
Job Description
Retail Media Manager
The Barcode Group
• Develop and manage paid media campaigns for clients across retail platforms including Amazon, Walmart Connect, Target, Instacart, Kroger Precision Marketing, and others • Own end-to-end campaign setup, optimization, and reporting — from keyword planning and audience targeting to budget allocation and performance analysis • Collaborate with sales and client teams to align retail media strategies with broader business goals and promotional calendars • Monitor and analyze campaign performance data, providing actionable insights and regular reporting to internal stakeholders • Partner with retail media networks and third-party tools to enhance campaign execution • Stay up to date with industry trends, new retail media capabilities, and platform updates to continuously drive innovation and best practices • Manage relationships with external agencies or platform reps, where applicable
Job Requirements
- 3–5 years of experience in digital marketing, with a focus on retail media, performance marketing, or eCommerce
- Hands-on experience running campaigns on Amazon Ads, Walmart Connect, or similar platforms
- Strong analytical skills and proficiency in tools such as Excel, Google Analytics, and media dashboards
- Knowledge of retail media KPIs (ROAS, TACoS, CVR, etc.) and digital shelf metrics
- Ability to manage multiple campaigns across different platforms and categories
- Experience working in a fast-paced, cross-functional environment
- Familiarity with DSPs, retail media attribution, and omnichannel strategies is a plus
- Bonus points if you have experience developing full-funnel media strategies and leading planning, execution, and optimization of programmatic campaigns via retail DSPs (Amazon DSP, Walmart DSP, Criteo, Roundel, etc.) with a focus on ROAS, new-to-brand, and audience expansion
Benefits
- Professional development
- Flexible work arrangements
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