• Work in collaboration with the East Region business development and operations team on pursuits. • Partner in the preparation of formal and informal responses to client solicitations, including expressions of interest (EOI), requests for qualifications (RFQ), requests for proposals (RFP), and pre-qualification efforts. • Assist with large proposals and able to lead small to medium proposals (cross regions or business lines). • Coordinate content and information for qualifications and proposals, including schedule, templates, compliance, content plan, and production. • Provide conceptual leadership for document design. • May serve as lead writer/editor for resumes and past performance sections for proposals. • May facilitate color review (Pink and Red team) reviews and apply lessons learned to add value to proposals. • Manage the implementation of proposal and presentation revisions based on direction from review teams. • Participate in go/no-go and greenlight analyses in compliance with delegation of authority guidelines, capture planning and positioning activities as they pertain to proposal preparation. • Complete internal debriefs for proposals they lead and review client feedback on proposals to ensure continuous improvement. • Liaise with appropriate/relevant business line team, operations, technical, and business development professionals to support or develop marketing information, including case studies/project sheets and capabilities summaries. • Provide guidance to entry level proposal team members. • Perform a self-check of work prior to submitting to others for review/approval.

Role Description Borrowell is looking for a Marketing Specialist (Partnerships/Affiliates) to help fulfill Borrowell’s mission to make financial prosperity possible for everyone. You’ll manage and scale our partnership/affiliate/referral channels to grow user acquisitions and help more Canadians on their financial journey. In this role, you’ll own partner acquisitions and relationships on mobile app (e.g., AppsFlyer) and web affiliate platforms (e.g., Impact Radius). The ideal candidate will also scale our Refer-a-Friend program for existing Borrowell members (individuals and influencers) to drive growth from word-of-mouth. If you’re someone who can manage relationships, understand how to manage ROI/CPA, and feel comfortable with the technical/operational aspects of these channels, this is the position for you! Key Responsibilities - Partner Channels: Scale programmatic mobile app partners, leveraging AppsFlyer (or similar) to track performance and combat ad fraud; scale affiliate web partners using platforms like Impact Radius. - Technical Proficiency: Ensure tracking and attribution are accurate by working with internal Engineering and Data teams and with partners, as applicable. - Creative: Develop, deliver and test creative assets such as graphics, videos/animations, and landing pages based on the audience segments. - Analysis and Reporting: Maintain performance dashboards to identify opportunities to grow volume, improve ROI and empower partners to optimize their campaigns. - Experimentation: Design and execute tests on messaging, landing pages, and creative formats to improve conversions through the user journey. Qualifications - 2+ years in scaling partnerships, referrals or affiliate (B2C or B2B). - Hands-on experience with AppsFlyer (or equivalent) and affiliate platforms (e.g. Impact Radius or equivalent). - Deep understanding of attribution for web and mobile app (we use AppsFlyer), event/pixel setup, tracking links, and UTMs. - Experience analyzing and making recommendations using data (we use Looker), while applying intuition as appropriate. Nice to haves - Experience working in fintech, e-commerce or an online marketplace. - Experience working with influencers and UGC (user-generated content). Benefits - Comprehensive Health Benefits - medical, dental, vision, and paramedical health benefits for you and your family, with extra yearly coverage for psychotherapists and massage therapists. - Additional Health Benefits - virtual benefit offering that allows you to connect 24/7 with nurses, doctors and mental health professionals. - Maternity & Parental Leave Top-up - available to new parents. - WFH Reimbursement - we ship you gear like a laptop, mouse, keyboard, and you can reimburse additional items to make your workplace better for you. - Employee Development Benefit - annual reimbursements on payments to help your learning. - Givewell Benefit - 1 paid volunteer day a year to give back to the community. - Flexibility - flexible working hours and a flexible vacation policy. Requirements - Remote-first across Canada with an office in Toronto; this role requires you to attend in-person meetings and team-building events. - Currently only able to hire candidates physically located in Ontario, BC, or Alberta. - Clearing a credit and criminal record check is a condition of employment. Salary The budgeted annual salary range for this role is $65,000 – $95,000 CAD. Starting pay is determined by the candidate's relevant experience and skills. In addition to base salary, this role is eligible for Borrowell’s full benefits package.

Role Description The work we do has an impact on millions of lives, and you can be a part of it. We help protect our customers against life’s uncertainties. Regardless of where you work within the company, you’ll be helping provide protection and peace of mind when our customers need it most. Leading the marketing strategy efforts for Protective’s life, annuity and group benefits areas, this position drives the development and commercialization of holistic value propositions to achieve business growth. This role leverages deep industry expertise and commercial awareness to align marketing strategies with business goals, ensuring impactful outcomes, sustainable growth and competitive advantage. The Sr. Director of marketing strategy is responsible for a team that develops and executes strategic marketing initiatives that drive financial and operational performance across their respective lines of business. The role will partner with executive leadership in product development, sales, operations and business strategy to leverage insights and build go to market plans. This role will be titled "Sr Dir Prod & Channel" within our organization. Responsibilities - Translates divisional strategy into actionable marketing plans that deliver measurable impact on business performance. - Leads teams of line of business marketing strategists, ensuring alignment and integration of marketing initiatives across multiple segments. - Maintains comprehensive understanding of internal and industry standards, market dynamics, and regulatory environment. - Applies commercial insights to identify opportunities for innovation and differentiation in marketing approaches. - Drives financial and operational performance through effective resource allocation, cost-benefit analysis, and oversight. - Negotiates with and influences senior executives within and outside the department to ensure strategic alignment and common, achievable goals are set for the department. Relationships and Communication - Establishes and maintains close working relationships with management throughout the company, particularly focusing on partnering with line of business stakeholders within the asset protection and operations areas as well as our corporate functions. - Builds collaboration within own team as well as across the marketing department to achieve common goals and best possible outcomes. - Leads team to ensure clear and positive information flow back and forth between line of business stakeholders and marketing at all levels. - Works closely with asset protection and operations leadership to provide a constant flow of information including progress on key initiatives. - Effectively communicates with all levels of the organization. Leadership, Talent and Development - Provides strong leadership by setting, communicating and modeling high standards of performance and professionalism, developing and maintaining a high level of personal credibility and work ethic with coworkers, direct reports and staff and demonstrating consistent sound judgment. - Creates a positive culture within the organization stressing company values, results, teamwork, development, accountability and professionalism. - Recruits and develops talent for the future by encouraging stretch assignments, supporting training and development and encouraging a coaching environment. - Mentors key talent for development into future roles. Performance Management, Risk Management, Governance and Financial Management - Effectively manages investments in various strategic initiatives while also managing routine operational expenses in collaboration with campaign strategy. - Monitors issues, performance and standards. Takes appropriate actions such as re-establishing priorities, re-allocating resources or coordinating with other areas to expedite completion of initiatives and maintenance of an efficient and productive organization. - Demonstrates a high level of financial literacy to effectively manage expenses and capital spending. - Performs careful, well-analyzed and researched cost-benefit analysis to drive decision making and provides subsequent outcomes-based updates. Business Acumen and Impact - Accountable for the performance and results of the line of business marketing strategy group within the division. - Maintains general understanding of internal and industry standards, market dynamics, and regulatory environment. - Leverages customer and industry insights to identify opportunities for differentiation in marketing approach. Qualifications - An undergraduate degree in marketing or other quantitative discipline is required; a Master’s degree or MBA is preferred. - 12 to 15 years of experience in a senior marketing role. Prior experience within life insurance and annuity industry is strongly preferred. - Integrity and strong interpersonal skills are essential to succeed. Respect for others’ ideas in the workplace is critical, and diplomacy and motivational skills are necessary. - The successful candidate should be a good listener with a commitment to service and support. - They should develop talent and lead strong talent within the organization for future growth. - A well-respected, entrepreneurial professional with proven skills in strategic thinking, long- and short-term planning, team-building, problem solving and decision making. - Demonstrated ability to collaborate with others and build business relationships with other senior executives. - Provides industry advice and expertise to solve complex problems and issues. - Strong negotiation and facilitation skills with the ability to motivate, persuade and build consensus. Salary $175,000 - $200,000 a year. Protective’s targeted salary range for this position is $175,500 to $200,000. Actual salaries may vary depending on factors, including but not limited to, job location, skills, and experience. The range listed is just one component of Protective’s total compensation package for employees. This position also offers additional incentive opportunities through an annual incentive based on individual and Company performance. Benefits - Comprehensive health, dental and vision insurance. - Mental health benefits and an employee assistance program. - Paid time away benefits (e.g., paid time off, paid parental leave, short-term disability, and a cultural observance day). - Contributions to healthcare accounts, a pension plan, and a 401(k) plan with Company matching. - Encouragement to engage in ProHealth Rewards, Protective’s platform to improve wellbeing while earning cash rewards. Accommodations for Applicants with a Disability If you require an accommodation to complete the application and recruitment process due to a disability, please email [email protected] . This information will be held in confidence and used only to determine an appropriate accommodation for the application and recruitment process. We are proud to be an equal opportunity employer committed to being inclusive and attracting, retaining, and growing an inclusive workforce. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

• Contribute to sales development and the launch of new B2B services for food analysis and quality control, in collaboration with commercial teams and laboratory directors. • Coordinate activities such as managing the LinkedIn page, creating email campaigns, and updating the website. • Organize Eurofins' participation in trade shows and virtual events. • Participate in targeted market research and in identifying qualified prospects.