Role Description This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Lifecycle Marketing Manager - REMOTE. In this role, you will be instrumental in scaling lifecycle-focused campaigns that enhance the customer experience throughout their journey. You will engage with various marketing teams to develop effective strategies that leverage data insights for targeted program execution. Your contributions will significantly impact customer acquisition, retention, and cross-selling efforts, ultimately driving measurable business results. This strategic position demands collaboration across multiple departments and innovative thinking to elevate brand presence in the competitive landscape. - Partner with key marketing teams to align lifecycle campaigns with customer journey moments. - Develop engaging campaign messages and visuals that distinguish the brand in B2B markets. - Drive global campaign orchestration for product launches and strategic growth initiatives. - Ensure consistency across multiple channels including email, digital media, and events. - Utilize AI tools to enhance campaign efficiency and personalization. - Foster team collaboration and clarify roles to maximize impact throughout the customer journey. Qualifications - 5+ years of experience in B2B marketing, demand generation or campaign management. - Proven track record of managing global multi-channel campaigns end-to-end. - Growth marketing mindset with expertise in testing and optimizing strategies. - Data-driven approach to decision making and campaign measurement. - Experience in using AI tools responsibly in marketing workflows. - Strong collaboration and interpersonal skills across cross-functional teams. - Capability to coordinate with specialized marketing teams effectively. - Familiarity with ABM/ABX and AI-powered marketing platforms. Benefits - Flexible working hours and remote work options. - Opportunity to work in a dynamic and innovative environment. - Access to professional development and training resources. - Inclusive culture that values diversity and equity. - Collaborative team atmosphere that encourages feedback and growth. - Competitive salary and comprehensive benefits package. - Performance-based incentives and recognition programs.

• Develop cross-channel lead engagement strategies within a multichannel approach, working on topics such as shared credit management, engagement, and lead base management. • Lead the design process for your squad, participating in discovery, prototyping, validation, and delivery phases. • Collaborate with PMs and engineers to structure and validate hypotheses, supporting co-creation sessions, experiments, and usability testing. • Translate technical and business requirements into intuitive, accessible experiences, ensuring decisions are aligned with the user journey. • Gather evidence through qualitative and quantitative tests and research, ensuring technical feasibility and solution value. • Facilitate communication between technical and non-technical teams, promoting alignment and shared understanding. • Analyze usage, engagement, and conversion metrics to propose continuous improvements to the experience. • Present ideas and defend design deliverables based on data and customer value.

• Identify, test and prioritize the most promising acquisition channels and growth levers to increase traffic, signups, leads and revenue • Identify the levers for each ICP. Segment audiences, and adapt acquisition strategies and messaging to their specific needs • Develop and test growth hypotheses through rapid experiments across channels, messaging, and distribution. Continuously evaluate results, double down on what works, and quickly abandon what doesn’t. • Analyze user behavior and funnel data to uncover growth opportunities and actionable insights • Leverage AI and state-of-the-art tools to automate workflows, integrate data, connect insights, and scale experimentation • Work with Sales to improve lead qualification and lead generation quality • Define growth targets and KPIs. Calculate & optimise CAC, LTV and conversion rates • Build and maintain analytics, tracking systems, and growth dashboards to support data-driven decisions and communicate them to leadership.

Role Description You’ll be the engine behind getting Zyte’s story and brand out into the world. Your mission is to turn content, of all types, into fuel for growth—promoting and repurposing Zyte.com content, distributing it across our ICP communities and marketing channels, and ensuring Zyte stays top-of-mind for developers, data teams and data buyers. - Amplify and reinforce the Zyte brand as an authority in web scraping. - Drive maximum reach and engagement for Zyte content. - Reach our ICPs where they are, at scale. What You’ll Deliver: - Content Amplification: Turn Zyte content into intelligent cross-channel campaigns and ensure it reaches the right audiences. - AI-Powered Execution: Leverage AI tools (ChatGPT, Claude, Perplexity, etc.) to repurpose content at scale. - Channel Identification: Build presence in ecosystems like Reddit, Hackernews, Stack Overflow, LinkedIn, X, dev.to, substack, and emerging platforms (which you’ll need to identify). - Social Media & Community: Manage Zyte’s social presence with an eye for authenticity and cutting-edge social plays. - Campaign Velocity: Launch fast, iterative campaigns with tailored messaging per channel—no bloated briefs. Quantitative: - New audience growth (traffic, reach, social engagement) - Content engagement (CTR, CVR, downloads, shares) Qualitative: - Innovation in AI-driven content repurposing - Speed and creativity of campaign execution - Ability to crack web data professional ecosystems with authentic content - Cross-team collaboration and impact on broader demand gen goals Qualifications - Technical ICP-Focused: You know what resonates with developers and data professionals—and what falls flat. - Channel Fluent: You know how to break into niche ecosystems with the right tone, content, and delivery. - AI-Native: You use AI as a natural part of your workflow, not an afterthought. - Campaign Writing Aficionado: You know what it takes to take a great piece of content and ensure our target audiences see it and appreciate it. - Fast-Moving: You value execution speed and iteration over perfect briefs. Requirements - 5+ years B2B SaaS marketing, ideally with developer or technical products - Strong copywriting + AI-assisted content skills - Track record of fast, iterative campaign launches across channels, with a strong working knowledge of channel nuances. - [BONUS] Familiarity with web scraping, data extraction, or developer tools Tech You’ll work with - HubSpot, Microsoft Clarity, Google Analytics - Figma, Notion, Google Workspace - ChatGPT, Claude, Gemini, and other LLMs for message generation and ideation How We Work We move fast, learn loud, and optimize often. Campaigns are built around business goals—not bloated processes. You’ll have the autonomy to test, iterate, and scale ideas that work. - Become part of a self-motivated, progressive, multi-cultural team. - Have the freedom and flexibility to work from where you do your best work. - Attend conferences and meet with team members from across the globe. - Work with cutting-edge open source technologies and tools.