• Own creator sourcing, vetting, and relationship management across Instagram, TikTok, and other relevant platforms. • Manage end-to-end gifting and seeding logistics, from product selection and shipping to follow-up and content tracking. • Lead execution of paid influencer campaigns, including briefing, timeline management, and content review. • Activate creators around key product launches, promotions, and seasonal moments to drive UGC and brand awareness. • Own whitelisting execution in coordination with the paid media team. • Support execution of pop-in retail activations, brand partnership events, and creator events, including logistics, on-site coordination, and post-event reporting. • Stay current on creator trends, platform changes, and emerging voices in the maternity, parenting, and lifestyle space. • Own daily operations of the affiliate program on Awin, including partner communication, link management, and promotional updates. • Recruit and onboard new affiliate partners aligned with brand values and target audience. • Monitor affiliate performance, identify attribution discrepancies, and escalate platform issues as needed. • Analyze performance data across influencer and affiliate channels and deliver regular reporting with clear, actionable takeaways. • Track key metrics including engagement rate, EMV, affiliate revenue, conversion rate, and new customer acquisition. • Build and maintain dashboards or tracking documents to support ongoing program optimization. • Use performance data to make recommendations on creator mix, commission structure, and campaign timing.

About the Role We’re looking for a highly organized Creator Coordinator to keep the influencer side of our campaigns running like clockwork. You’ll be the operational backbone of our creator partnerships — managing timelines, contracts, shipments, invoices, and day-to-day creator relationships with care and precision. This role works closely with our Creative Strategists and Account Management teams, so strong communication and a collaborative mindset are just as important as staying on top of the details. What You’ll Do - Own the project management of the influencer side of campaigns from kickoff through final delivery - Conduct outreach to our existing creator network, onboard influencers, and document their followings, reach, deliverables, and costs - Create and send creator contracts for each campaign, ensuring accuracy and timely turnaround - Coordinate product shipments from brand partners to influencers and track delivery status - Review influencer content throughout campaigns to ensure it meets brief requirements and deadlines - Process influencer invoices accurately and on time - Serve as a primary point of contact for day-to-day creator communication, keeping relationships positive and professional - Collaborate closely with Creative Strategists and the Account Management team to keep campaign timelines aligned What We’re Looking For - Strong working knowledge of Google Suite (Gmail, Docs, Sheets), Slack, Discord, and Notion or a comparable project management tool - A solid understanding of social media and how influencer campaigns work in practice - Exceptional organizational skills — you track every detail and nothing slips through the cracks - Clear, warm, and professional communication skills, both written and verbal - A team-first attitude with the ability to manage multiple moving parts across concurrent campaigns How to Apply Record a 3–5 minute Loom where you walk us through how you would manage the following situation: You have a campaign with 8 influencers. Three haven’t responded to your last two messages, one says their product never arrived, and a fourth just submitted content that doesn’t match the brief — and the campaign goes live in 5 days. Walk us through exactly how you’d handle this, what tools you’d use to stay organized, and how you’d communicate with the team. Feel free to screen-share a sample tracker, Notion setup, or anything that shows how you work.

Role Description We are looking for an Influencer & Social Specialist to own and grow our ambassador and creator program while also supporting social engagement and customer experience. This is a hybrid role with a strong focus on influencer/ambassador program management, combined with social media engagement, community building, and customer support. The ideal candidate is equally comfortable identifying and building relationships with creators as they are engaging with customers and communities across Instagram and TikTok. This is a high-ownership role for someone who brings both execution and strategic thinking. We are not looking for someone who only completes assigned tasks. We want someone who contributes ideas, improves systems, and helps shape the function as it grows. This role is especially well suited to someone with experience in DTC wellness, herbal medicine, beauty, health, or Traditional Chinese Medicine-related brands. - Source and build your own lists of influencers, creators, and ambassadors in the wellness niche - Lead outreach with a quality-over-quantity approach focused on fit, conversion, and long-term relationship value - Manage the ambassador pipeline end-to-end, from sourcing and outreach to onboarding and ongoing relationship management - Track outreach performance and optimize for conversion into active ambassadors - Build authentic relationships with creators and identify strong long-term brand partners - Suggest campaign, collaboration, and activation ideas — not just execute pre-defined tasks - Help shape and improve the influencer program as the sole owner of this function - Monitor and engage with the brand’s community across Instagram and TikTok - Respond to comments, DMs, and community interactions in a timely, thoughtful, and brand-aligned way - Practice active social listening to identify opportunities, sentiment, and trends - Write authentic, non-generic responses that strengthen brand trust and connection - Stay current on social trends, especially on TikTok and Instagram, and apply them appropriately - Support customer inquiries across email, chat, and social channels - Handle tickets clearly and empathetically while following SOPs and escalation processes - Work within CX tools and internal systems to ensure customers receive timely support - Help bridge insights from customer conversations back into community and influencer strategy Qualifications - 2+ years of experience in influencer marketing, ambassador programs, social media engagement, and/or community management - Experience working with DTC e-commerce brands, preferably in wellness, with beauty or health also considered - Hands-on experience sourcing influencers and managing creator relationships end-to-end - Experience responding directly to Instagram comments, TikTok comments, DMs, and community interactions - Experience in customer support, including email, chat, or social-based support tickets - Strong understanding of how outreach performance connects to conversion and overall program outcomes - Experience in wellness, herbal medicine, hormone health, or Traditional Chinese Medicine (nice to have) - Background in beauty or health brands with transferable DTC experience (nice to have) - Familiarity with customer and e-commerce workflows in a fast-moving online brand environment (nice to have) Requirements - Highly proactive and self-directed - Strong ownership mindset; you do not wait to be told every next step - Analytical thinker who cares about conversion and program quality, not just activity volume - Comfortable working collaboratively in a team environment - Strong English communication skills with a natural, polished tone - Organized and detail-oriented - Warm, thoughtful, and empathetic in customer and community interactions - Adaptable and excited to grow with an evolving role Benefits - Access to a $200K+ perk marketplace with discounts on 150+ global services - Option to withdraw up to 50% of approved earnings before payday

• Own and grow the creator affiliate program end-to-end. • Recruit, onboard, and activate creators across all tiers. • Design commission structures, tiered incentives, and seeding strategies. • Manage landing pages, tracking, and payout workflows. • Iterate program structure to maximize engagement and revenue. • Build and manage AI-powered outreach systems for creator recruitment. • Maintain brand voice and personal connection across communications. • Handle all creator communications: inquiries, negotiations, onboarding, and relationship management. • Develop outreach templates, sequences, and automation workflows balancing efficiency and warmth. • Manage relationships with JoinBrands, Insense, and similar platforms. • Brief, launch, and oversee campaigns with external partners. • Ensure content quality, brand alignment, and timely delivery. • Evaluate and onboard new platforms as needed. • Partner with performance marketing to identify content for whitelisting and Spark Ads. • Ensure usage rights, creator permissions, and platform compliance. • Contribute to creative strategy by analyzing top-performing content formats and hooks. • Monitor program KPIs: activations, engagement, affiliate revenue, CPA, ROAS. • Use data to refine creator selection, outreach strategy, content briefs, and incentives. • Build reporting workflows and present updates to leadership.