Kindred Bravely

• Own the development lifecycle for STORQ baby/toddler apparel and accessories, ensuring all styles meet design intent, cost goals, quality standards, FTC and CPSIA compliance regulations, and seasonal timelines. • Manage proto, fit, and photoshoot sample development, ensuring timely delivery of samples and clear communication of revisions. • Partner with Design and Merchandising to evaluate materials, trims, and construction options that balance aesthetics, performance, and cost. • Lead cross-functional milestone meetings (Line Review, Proto Review, Costing Review) and ensure all deliverables are met. • Analyze development and/or production risks early and propose actionable solutions to maintain calendar integrity. • Oversee lab dips, strike-offs, artwork approvals, and material testing to ensure compliance with brand standards and regulatory requirements. • Own seasonal T&A calendars from Proto samples through bulk delivery; proactively identify delays and drive recovery plans with vendors. • Manage bulk PO execution, ensuring accurate BOMs, approved materials, and on-time production starts. • Review and negotiate bulk costing, leveraging historical data, vendor capabilities, and margin targets. • Ensure all testing, compliance documentation (CPSIA and FTC), and quality checkpoints are completed prior to shipment. • Support wear tests and product performance evaluations to drive continuous improvement. • Build strong, accountable relationships with global vendors, mills, and trim suppliers. • Evaluate vendor performance across quality, cost, communication, and on-time delivery; recommend sourcing shifts as needed. • Work closely with Planning and Merchandising to align development decisions with demand forecasts and margin goals. • Communicate clearly and consistently across internal teams to maintain transparency and alignment.

• Own creator sourcing, vetting, and relationship management across Instagram, TikTok, and other relevant platforms. • Manage end-to-end gifting and seeding logistics, from product selection and shipping to follow-up and content tracking. • Lead execution of paid influencer campaigns, including briefing, timeline management, and content review. • Activate creators around key product launches, promotions, and seasonal moments to drive UGC and brand awareness. • Own whitelisting execution in coordination with the paid media team. • Support execution of pop-in retail activations, brand partnership events, and creator events, including logistics, on-site coordination, and post-event reporting. • Stay current on creator trends, platform changes, and emerging voices in the maternity, parenting, and lifestyle space. • Own daily operations of the affiliate program on Awin, including partner communication, link management, and promotional updates. • Recruit and onboard new affiliate partners aligned with brand values and target audience. • Monitor affiliate performance, identify attribution discrepancies, and escalate platform issues as needed. • Analyze performance data across influencer and affiliate channels and deliver regular reporting with clear, actionable takeaways. • Track key metrics including engagement rate, EMV, affiliate revenue, conversion rate, and new customer acquisition. • Build and maintain dashboards or tracking documents to support ongoing program optimization. • Use performance data to make recommendations on creator mix, commission structure, and campaign timing.

• Serve as the strategic owner of the paid media function, setting the vision, strategy, and operating model across platforms including Meta, Google, TikTok, CTV, Podcast, and emerging channels, with full accountability for investment strategy, budget allocation, and business impact. • Own and steward the paid media investment strategy and budget, making high-impact, data-driven decisions that balance growth, efficiency, and profitability. • Build, lead, and scale a high-performing paid media team. • Serve as a key cross-functional leader, driving alignment across planning, creative, retention, merchandising, finance, and executive teams. • Act as the company-wide authority on paid media, guiding decision-making and advising senior leadership with recommendations.

Kindred Bravely is seeking a Merchant to own and drive performance for assigned product categories. This role is responsible for delivering key financial metrics through strong merchandising strategy, assortment planning, business analysis, and cross-functional collaboration. About Us: Kindred Bravely exists to make early motherhood feel a little less overwhelming and a lot more supported. Trusted by millions of moms since 2015, Kindred Bravely thoughtfully designs award-winning maternity, postpartum, breastfeeding, and baby essentials that offer unparalleled comfort and intuitive function, allowing moms to feel supported, empowered, and more like themselves. The Opportunity: The Merchant will play a critical role in shaping product assortments, identifying opportunities for growth, and ensuring the successful execution of product launches across all channels. The ideal candidate combines strong analytical skills with strategic thinking and has experience managing a category or class in a fast-paced retail or e-commerce environment. What We’re Looking For - High level of initiative and accountability, with the ability to independently drive projects forward - Strong analytical and problem-solving skills with sound business judgment - Ability to manage multiple priorities while maintaining strong attention to detail - Excellent interpersonal skills and ability to collaborate effectively across teams - Strong written and verbal communication skills, including comfort presenting insights and recommendations to leadership - Deep understanding of retail math, financial planning, and merchandising performance metric - Knowledge of market trends, competitive landscape, and customer behavior Experience - 4+ years of retail merchandising or buying experience, preferably in apparel or consumer products - Experience in womens apparel or Intimates categories. - Experience partnering closely with design and product development teams in a vertical retail environment - Strong proficiency in Microsoft Excel, including advanced functions such as VLOOKUPs and Pivot Tables - Proficiency with Google Workspace (Docs, Slides, Sheets) - Familiarity with ERP systems (e.g., NetSuite) and e-commerce platforms (e.g., Shopify, Amazon Seller Central) preferred Responsibilities Include (but Are Not Limited To) - Own category performance, monitoring sales, margin, and inventory productivity to drive financial results - Analyze weekly and monthly business performance to identify trends, risks, and growth opportunities - Deliver regular sales analysis and performance recaps to cross-functional teams and leadership - Develop and maintain line plans and product assortments aligned with brand strategy and financial targets - Identify assortment gaps and present new product opportunities or merchandising strategies - Partner with Design, Planning, Marketing, and Operations to ensure successful product development and launch execution - Prepare insights, reporting, and presentations for key business meetings and leadership reviews - Lead or support ad hoc analysis and strategic projects that drive category and brand growth - Track milestones across the product lifecycle and product pipeline, ensuring timely delivery across channels Why Join Kindred Bravely? - Be part of a mission-driven company that is making a meaningful difference in the lives of moms. - Competitive salary and benefits package. - Fully remote team with a collaborative work environment. Benefits: - Employer-sponsored Medical, Dental, Vision as well as voluntary benefits including life Insurance, Critical Illness Insurance, and Healthcare and Dependent Care FSAs. - 4% Retirement matching after 6 months of employment. - Paid parental leave program after 1 year. - Monthly "Random Act of Generosity". - 40% off product discounts on the Kindred Bravely website and 15% off for friends and family! Schedule: Full Time Location: US - Remote Education: Bachelor’s Degree or equivalent work experience Salary: 65-75k depending on experience

Kindred Bravely is looking for a data-driven and detail-oriented Lifecycle Marketing Specialist to support and execute retention marketing strategies that deepen customer relationships and drive repeat purchases through email, SMS, and other owned channels, while helping make moms’ lives easier through our thoughtfully designed maternity and postpartum essentials. About Us: Kindred Bravely exists to make early motherhood feel a little less overwhelming and a lot more supported. Trusted by millions of moms since 2015, Kindred Bravely thoughtfully designs award-winning maternity, postpartum, breastfeeding, and baby essentials that offer unparalleled comfort and intuitive function, allowing moms to feel supported, empowered, and more like themselves. The Opportunity: Kindred Bravely is looking for a highly organized, data-driven, and execution-focused Lifecycle Marketing Specialist to support and scale our customer retention programs. The ideal candidate has hands-on experience building and deploying email and SMS campaigns, a strong understanding of lifecycle marketing strategies, and a passion for using data and testing to improve customer engagement and lifetime value. Reporting to the Lifecycle Marketing Manager, you will play a key role in bringing lifecycle strategies to life across email, SMS, direct mail, and other owned channels. This role is critical to ensuring campaigns are executed with precision, optimized through testing and performance insights, and aligned with the customer journey. You will work closely with cross-functional partners across creative, merchandising, and marketing to deliver thoughtful, personalized communications that deepen customer relationships, drive repeat purchases, and support the long-term growth of the business. We are looking for someone who… - Is exceptional at execution. You take ownership of your work, proactively solve problems, and consistently deliver high-quality campaigns. - Is data-driven. You use performance insights to optimize campaigns, identify trends, and improve engagement and repeat purchase behavior. - Is a creative tester. You enjoy experimenting with subject lines, messaging, segmentation, and timing to discover what resonates most with customers. - Is detail-oriented. You ensure campaigns are accurate, on brand, and launched on time through careful QA and strong organization. - Is collaborative. You work closely with creative, merchandising, and marketing partners to deliver cohesive, customer-focused communications. - Is hands-on. You enjoy building campaigns in Klaviyo, managing the calendar, analyzing performance, and continuously improving lifecycle programs. - Is curious and growth-oriented. You are motivated to learn, experiment, and evolve lifecycle strategies over time. Responsibilities include (but are not limited to): Customer Editorial Calendar Management - Partner with the Retention Marketing Manager to maintain the customer editorial calendar, ensuring all campaigns, automations, and promotions are planned and executed on schedule. - Collaborate cross-functionally to align creative, product, and marketing resources with the calendar. - Track deadlines, dependencies, and priorities to ensure campaigns launch as planned. - Proactively flag conflicts, delays, or missing assets and propose solutions to keep the calendar on track. Campaign & Automation Execution - Build, QA, and deploy email and SMS campaigns and automated flows in Klaviyo with precision and timeliness. - Maintain high standards for deliverability, brand consistency, and lifecycle alignment. - Ensure campaigns are executed according to strategic goals, with accurate segmentation and personalization. Optimization & Testing - Develop and test subject lines, preview text, creative, and timing to maximize engagement and revenue. - Use performance insights to iterate campaigns, flows, and lifecycle programs. - Leverage AI tools and other resources to scale idea generation, testing, and optimization efforts. Creative Collaboration - Translate marketing strategy into actionable creative briefs with clear guidance for internal and external teams. - Provide feedback grounded in performance data, ensuring creative output aligns with brand voice and lifecycle objectives. - Partner closely with creative and content teams to implement campaigns efficiently and effectively. Audience & Segmentation Strategy - Support segmentation, targeting, and personalization strategies using customer behavior, engagement signals, and lifecycle stage insights. - Recommend refinements to audience frameworks to improve relevance, scalability, and performance. - Apply RFM segmentation and other audience targeting strategies to maximize engagement and revenue Performance Measurement & Reporting - Monitor campaign performance and generate insights to inform messaging, targeting, and creative decisions. - Contribute to weekly and monthly reporting on KPIs including open rates, CTRs, CVRs, unsubscribes, AOV, and revenue contribution. Experience - 3–5 years in lifecycle, CRM, or retention marketing - Klaviyo expert with hands-on experience building and deploying campaigns and automations - Experience leveraging RFM segmentation and other advanced audience strategies - Proven ownership of briefing, execution, and reporting processes - Strong collaboration skills, especially with creative teams - Detail-oriented with strong accountability and follow-through - Comfortable in a fast-paced ecommerce environment Preferred but not required: - Experience in DTC ecommerce, apparel, or consumer brands. - Familiarity with lifecycle metrics such as LTV, cohort analysis, or segmentation strategy. - Experience implementing structured testing frameworks and performance optimization processes. Why Join Kindred Bravely? - Be part of a mission-driven company that is making a meaningful difference in the lives of moms. - Competitive salary and benefits package. - Fully remote team with a collaborative work environment. Benefits: - Employer-sponsored Medical, Dental, Vision as well as voluntary benefits including life Insurance, Critical Illness Insurance, and Healthcare and Dependent Care FSAs. - 4% Retirement matching after 6 months of employment. - Paid parental leave program after 1 year. - Monthly "Random Act of Generosity". - 40% off product discounts on the Kindred Bravely website and 15% off for friends and family! Schedule: Full Time Education: Bachelor’s degree in a related field (e.g., Marketing, Communications). Location: US - Remote Salary: $60-70k annually, depending on experience.

• Partner with the Retention Marketing Manager to maintain the customer editorial calendar, ensuring all campaigns, automations, and promotions are planned and executed on schedule. • Collaborate cross-functionally to align creative, product, and marketing resources with the calendar. • Track deadlines, dependencies, and priorities to ensure campaigns launch as planned. • Proactively flag conflicts, delays, or missing assets and propose solutions to keep the calendar on track. • Build, QA, and deploy email and SMS campaigns and automated flows in Klaviyo with precision and timeliness. • Maintain high standards for deliverability, brand consistency, and lifecycle alignment. • Ensure campaigns are executed according to strategic goals, with accurate segmentation and personalization. • Develop and test subject lines, preview text, creative, and timing to maximize engagement and revenue. • Use performance insights to iterate campaigns, flows, and lifecycle programs. • Translate marketing strategy into actionable creative briefs with clear guidance for internal and external teams. • Provide feedback grounded in performance data, ensuring creative output aligns with brand voice and lifecycle objectives. • Support segmentation, targeting, and personalization strategies using customer behavior, engagement signals, and lifecycle stage insights. • Monitor campaign performance and generate insights to inform messaging, targeting, and creative decisions.

• Maintain accurate product and purchase order data within NetSuite. • Coordinate with warehouse partners to confirm receipt of inbound shipments. • Manage one-off outbound order issues, including shipment exceptions and allocation discrepancies. • Support ongoing system integrity across NetSuite and connected platforms. • Monitor inventory availability across multiple sales channels such as Shopify and Amazon.

Senior Manager, Wholesale (Growth-Focused, Hands-On Leadership Role) Kindred Bravely is seeking a strategic, growth-oriented Senior Manager of Wholesale to lead and expand our wholesale channel, including Faire, regional/national accounts, and Shopify Collective partnerships. This role blends high-level planning with hands-on execution—you’ll set the strategy, build strong partner relationships, and personally drive flawless execution across assortments, operations, and marketing. We’re looking for someone who thrives in a fast-moving, entrepreneurial environment and is excited to build a high-impact wholesale channel within a growing brand. About Us: Kindred Bravely exists to make early motherhood feel a little less overwhelming and a lot more supported. Trusted by millions of moms since 2015, Kindred Bravely thoughtfully designs award-winning maternity, postpartum, breastfeeding, and baby essentials that offer unparalleled comfort and intuitive function, allowing moms to feel supported, empowered, and more like themselves. Key Responsibilities Wholesale Leadership Own the full portfolio of wholesale accounts, including revenue targets, seasonal strategy, line reviews, and business development. Lead the assortment strategy and guide day-to-day wholesale operations—catalog updates, product setup, pricing, POs, inventory management, replenishment, logistical coordination, and promotional execution. Conduct in-person meetings with priority wholesale partners to drive deeper relationships, understand local market needs, and unlock incremental growth opportunities. Trade Shows, Showrooms & Sales Activation Represent Kindred Bravely at major trade shows, markets, and showroom appointments. Travel required. Lead the preparation of all selling tools—line sheets, samples, merchandising displays, and seasonal storytelling in partnership with Marketing and Merchandising. Use trade shows and showrooms as key moments to open new doors, showcase collections, gather insights, and deepen retailer engagement. Leverage social media to also drive sales. Cross-Functional Partnership Work closely with Marketing to secure and execute retail marketing placements (homepage features, emails, catalogs, in-store merchandising). Partner with Merchandising on seasonal assortments, product positioning, and category insights informed by retailer feedback. Collaborate with Planning and Finance to develop forecasts, manage OTB, optimize margin, and support inventory needs. Align with Operations to ensure operational excellence, on-time deliveries, and proactive issue resolution. Growth, Analytics & Insights Build clear reporting around sell-in, sell-through, profitability, and inventory performance. Identify new opportunities across categories, retailers, and regions to expand distribution and grow sales. Deliver insights and recommendations to leadership that drive strategic decision-making across the whole channel. What You Bring Be part of a company recognized for quality and innovation. Position Details: Job Type: Full Time Location: US - Remote Salary: 115k-130k, depending on experience Reports to: VP of Retail, Wholesale & Strategic Initiatives

• Own the full portfolio of wholesale accounts, including revenue targets, seasonal strategy, line reviews, and business development. • Lead the assortment strategy and guide day-to-day wholesale operations—catalog updates, product setup, pricing, POs, inventory management, replenishment, logistical coordination, and promotional execution. • Conduct in-person meetings with priority wholesale partners to drive deeper relationships, understand local market needs, and unlock incremental growth opportunities. • Represent Kindred Bravely at major trade shows, markets, and showroom appointments. • Lead the preparation of all selling tools—line sheets, samples, merchandising displays, and seasonal storytelling in partnership with Marketing and Merchandising. • Build clear reporting around sell-in, sell-through, profitability, and inventory performance.