Who we are At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences. Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands. We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions! . See yourself at Twilio Join the team as Twilio’s next Web Analytics & Insights Manager. About the job This position is needed to partner in driving a scalable, holistic web analytics implementation strategy while maintaining data integrity of existing setup, ultimately ensuring Twilio.com web tracking capabilities continue to grow, are utilized by the company, and are accurate + reliable. The ideal candidate collaborates with several cross-functional teams at Twilio such as UX, CRO, Web Strategy, Web Dev, Demand Gen, SEO, Content+ more to deliver scalable and easy-to-use web analytics solutions and insights. As a subject matter expert in this space, you will grow your presence company-wide and eventually own relationships cross-functionally. We are looking for someone with proven experience in GA4 implementation, business/marketing analytics reporting, analysis and stakeholder communications. Responsibilities In this role, you’ll: - Work closely with the Web team to deliver desired web analytics tracking for business stakeholders - Own and maintain a holistic GA/web analytics strategy, implementation, troubleshooting, documentation + enablement - Brainstorm with technical and non-technical stakeholders on creative ways to meet data requirements, while balancing site performance, holistic tagging strategies, and expanded data capabilities - Drive continual web analytics capability improvements, and maintain high standards for data integrity - Own and share recurring monthly and adhoc analysis, deep dives, storytelling to uncover the ‘so what’ - providing actionable insights and recommendations across site, page, channel and A/B testing performance - Strategize and build scalable solutions that support company-wide enablement and the utilization of web analytics for data-driven decision-making - Partner with our CDP SMEs to orchestrate a unified data strategy, maximizing the integration between our CDP and Google Analytics to drive a 360-degree view of the customer journey Qualifications Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table! *Required: - 5 years of experience in web analytics - ​​Expertise in Google Analytics 4, both implementation and analysis. - Strong knowledge of JavaScript, HTML, and browser dev tools. - Hands-on experience with Google Tag Manager (GTM) - Familiarity with A/B and multivariate testing frameworks, as well as web personalization - Strong communication skills with the ability to communicate effectively with both technical and non-technical audiences - Detail-oriented with a passion for clean, trustworthy data. - Strong analytical skills with a track record of independently exploring data, delivering insights, storytelling, and actionable recommendations. - Excellent collaborator across cross functional teams; skilled in managing stakeholder projects - Highly reliable and accountable. A self-starter. - Interest or experience in applying AI-driven solutions to analytics workflows. Desired: - Familiarity with Big Query, Adobe AEM, Adobe Target - Interest or exposure to fraud monitoring tools and processes. - Experience with Looker Studio, Tableau, or other BI tools. - Working knowledge of Customer Data Platforms (CDPs) and analytics data integrations. - A deeper understanding of: - First party and third party cookies - Cross domain tracking (including the limitations of web protocols and UTM strategies) - Tagging and tracking strategies (e.g., when to use Segment → GA4 vs. GTM → GA4 for optimal efficiency) - Ad pixel setup and utms deployment strategies Location This role will be remote, but is not eligible to be hired in CA, CT, NJ, NY, PA, WA. Travel We prioritize connection and opportunities to build relationships with our customers and each other. For this role, approximately 15% travel is anticipated to help you connect in-person in a meaningful way. What We Offer Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location. Compensation *Please note this role is open to candidates outside of California, Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Washington D.C., and Washington State. The information below is provided for candidates hired in those locations only. The estimated pay ranges for this role are as follows: - Based in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C. : $106,320 - $132,900. - Based in New York, New Jersey, Washington State, or California (outside of the San Francisco Bay area): $112,560 - $140,700. - Based in the San Francisco Bay area, California: $125,040 - $156,300. - This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan. All roles are generally eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave. The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. Application deadline information Applications for this role are intended to be accepted until April 31, 2026, but may change based on business needs. Twilio thinks big. Do you? We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts. So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn't what you're looking for, please consider other open positions. Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.

* Fraud and phishing warning * Please apply directly via our volunteering portal/ATS at https://wevote.applytojob.com/apply. Do not apply via any other job portals, aggregators, or sites, as your information may not be secure, or the role may no longer be accepting applications. Thank you *About WeVote* WeVote is a 100% volunteer-powered, nonpartisan nonprofit that uses technology to help voters make informed decisions. With 150+ active volunteers and a national reach—all on a budget under $50K/year—we prove grassroots, mission-first civic tech can have real impact. Join the WeVote Movement WeVote has an open volunteer position for a Web Analytics Specialist (Google) (volunteer), for 3+ hours or more per week. You are an experienced professional with a passion for helping America navigate our current political environment. This is an opportunity to work remotely with our active team to help us get ready for multiple upcoming elections. Our ideal volunteer is passionate about politics and excited to use technology to educate voters and increase voter turnout. You’ll also gain valuable technical skills, have opportunities for leadership development, and expand your personal and professional network. About Us WeVote is a nonpartisan get-out-the-vote nonprofit startup and a celebrated Fast Forward nonprofit technology grantee. WeVote is a movement of over 120 active passionate, part-time volunteers (starting with the founders) who build mobile technologies that will touch and mobilize millions of voters on Election Day. We believe that many voters are busy, distracted, and impatient. We have a goal of providing a positive voting experience that helps people decide how to vote. More information at https://WeVote.US or @WeVote on X. Main Functional Role: This role requires 1-2 years of hands-on experience with Google Analytics and a deep understanding of web analytics and data interpretation. The Google Analytics Specialist will be responsible for implementing, managing, and analyzing web analytics solutions to provide actionable insights that drive business growth and improve the customer journey. Key Interactions: - Collaborate with marketing, product management, and development teams. - Work closely with stakeholders to understand business requirements and translate them into technical specifications for web analytics. Main Responsibilities: - Implement and manage Google Analytics tracking across various digital platforms. - Analyze website traffic and user behavior to identify trends, insights, and opportunities for optimization. - Create custom reports and dashboards to monitor key performance indicators (KPIs). - Conduct A/B testing and conversion rate optimization (CRO) to improve website performance. - Provide actionable recommendations based on data analysis to inform marketing strategies and product development. - Ensure data accuracy and integrity by performing regular audits and troubleshooting tracking issues. Technical/Experience Requirements: - Bachelor's degree in Marketing, Data Science, Computer Science, or a related field. - 1-2 years of experience with Google Analytics, including implementation, management, and analysis. - Proficiency in Google Tag Manager for managing tracking codes and tags. - Experience with data visualization tools such as Looker, Tableau, or similar. - Strong understanding of web analytics concepts, including segmentation, funnel analysis, and attribution modeling. - Google Analytics certification is preferred - Familiarity with HTML, JavaScript, SQL, and Looker / Tableau Reports is a plus. - Excellent analytical and problem-solving skills with a keen attention to detail. - Strong communication skills to present insights and recommendations to non-technical stakeholders. Mindset and Character: - Analytical thinker with a data-driven approach to decision-making. - Proactive and self-motivated with a strong sense of ownership and accountability. - Ability to work collaboratively in a team environment. - Detail-oriented with a commitment to maintaining data integrity and accuracy. - A willingness to work with and support other volunteers. - 3+ hours per week during our core team hours M-F 8 a.m. - 6 p.m. PT How to apply: Submit your resume (at https://wevote.applytojob.com/apply/) and include a brief note/cover letter to why you are interested in WeVote and helping our mission.

Who we are At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences. Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands. We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions! . See yourself at Twilio Join the team as Twilio’s next Marketing Analytics Automation & Enablement Manager. About the job This position is needed to serve as architect of the marketing organization’s automated intelligence engine, unifying disparate data ecosystems into a cohesive, high-velocity growth platform. You will ensure the integrity of our underlying data architecture, implementing sophisticated automation that transforms reporting and analytics velocity, and establish a "best-in-class" work ecosystem through advanced generative AI systems. As the internal automation champion, you will drive the strategic scaling of the entire marketing analytics organization, institutionalizing efficiency and dramatically accelerating the 'velocity to value' for global stakeholders." Responsibilities In this role, you’ll: - Architect automated frameworks for reporting & analytics to drive weekly executive cadences, replacing manual effort with high-velocity, real-time insights - Consult with cross-functional team members to identify workflow bottlenecks and architect automated systems that maximize departmental throughput. - Conduct comprehensive audits of analytics and reporting workflows to design and implement optimized, automated processes that eliminate structural inefficiencies and maximize team output. - 3P Enrichment: Drive enhanced capability and automation for third-party data enrichment tools. - Design and govern a shared AI foundation within the marketing strategy & analytics team, including a centralized repository of optimized skills, prompts, "gems," and automated scripts. You will turn individual expertise into institutional knowledge, ensuring the entire marketing organization benefits from a unified, high-performance AI toolkit. - Act as the lead architect for AI-driven workflows - leveraging OpenAI, Claude, and Gemini - to automate Query optimization, Insights generation while actively training the broader team to institutionalize these efficiencies. - Serve as the primary technical lead for collaboration with our Enterprise Tech (ET) teams, overseeing Segment integrations, BigQuery architecture, and overarching data governance to ensure a secure, scalable environment. - Establish the automated data frameworks necessary to unify disparate top-of-funnel and bottom-of-funnel signals, providing a comprehensive, end-to-end view of marketing’s impact on pipeline and LTV. Qualifications Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table! *Required: - 5+ years of experience in analytics engineering or data operations, with a focus on building automated, high-velocity reporting frameworks and intelligence systems. - Demonstrated experience applying Generative AI and LLM-driven solutions (OpenAI, Claude, Gemini) to automate complex analytics workflows and data synthesis at scale. - Expert-level SQL proficiency (Presto/BigQuery, CTEs, window functions) and the ability to leverage Python for data automation and systems integration. - Advanced experience in prompt engineering for complex data extraction, automated code generation, and sophisticated narrative analysis. - Deep understanding of the data lifecycle, including ETL/ELT processes, data warehousing, and the integration of third-party enrichment tools into a centralized ecosystem - A passion for "socializing" technical advancements and a proven ability to lead team-wide training to institutionalize new tools and workflows - Proven track record of partnering with Data Engineering and Enterprise Tech teams to govern data architecture while successfully gathering requirements from non-technical stakeholders. Desired: - Familiarity with Salesforce object structures (Leads, Contacts, Opportunities) and the logic required for complex pipeline and revenue attribution. - Hands-on experience with the "technical plumbing" of web analytics, including GA4, Google Tag Manager (GTM), and Adobe Target, specifically regarding how they feed into downstream data warehouses. Advanced proficiency in Looker or Tableau, with a focus on building scalable, automated dashboards that empower stakeholders with self-service insights. - Experience managing the data flow between CDPs (e.g., Segment), marketing automation platforms, and Business Intelligence layers to ensure a "single source of truth." - Track record of translating vague business questions into technical data requirements and automated solutions. Location This role will be remote, but is not eligible to be hired in CA, CT, NJ, NY, PA, WA. Travel We prioritize connection and opportunities to build relationships with our customers and each other. For this role, approximately 15% travel is anticipated to help you connect in-person in a meaningful way. What We Offer Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location. Compensation *Please note this role is open to candidates outside of California, Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Washington D.C., and Washington State. The information below is provided for candidates hired in those locations only. The estimated pay ranges for this role are as follows: - Based in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C. : $106,320 - $132,900. - Based in New York, New Jersey, Washington State, or California (outside of the San Francisco Bay area): $112,560 - $140,700. - Based in the San Francisco Bay area, California: $125,040 - $156,300. - This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan. All roles are generally eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave. The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. Application deadline information Applications for this role are intended to be accepted until April 31, 2026, but may change based on business needs. Twilio thinks big. Do you? We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts. So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn't what you're looking for, please consider other open positions. Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.

Team Summary: The Marketing Data Operations Team covers the management and maintenance of the infrastructure that provides the Marketing Database for the organization. This also involves the processes and procedures used to collect, ingest, process, store, analyse and distribute data effectively and efficiently for Enterprise Marketing. Role Summary: Reporting into the Marketing Data Operations Lead, the role of the Marketing Segmentation Analyst leverages data to drive effective marketing campaigns through segmentation, audience creation and database management. The Marketing Segmentation Analyst plays a critical role in collaborating with regional marketing teams to understand priorities and ensures alignment between data strategies and regional objectives. They manage and enhance the marketing database integrity, develop targeted audience segments and create innovative segmentation strategies for email campaigns. Work Schedule: This role is based in the US and requires working hours to be aligned with the US Eastern Timezone, Canadian & LATAM Markets to support global operations. Core Responsibilities: - Apply best practices to uphold high standards of data quality, facilitating precise audience and segmentation reporting and analysis. - Leading the continuous efforts to look for ways to improve data quality within the database to maximize marketable audiences and database utilization. - Create and develop segmentation models for improved audience targeting. - Act as a strategic consultant to regional marketers, translating their business goals into sophisticated audience targeting strategies. - Leading the charge to proactively create and maintain communication with the marketing team to define audience criteria, ensuring alignment with regional priorities and effective segmentation. - Collaborate with marketers to create and test new audience segments, presenting ideas and solutions to enhance database performance and drive engagement. - Provide ongoing sessions with the marketing team to help improve understanding and best utilization of Zooms marketing database. - Owning the responsibility to ensure compliance with privacy laws (e.g. GDPR) and internal opt-in requirements for both new data and data stored in the database. - Collaborating with the Data Operations Team, as well as our wider Marketing Ops and cross-functional IT and Data Teams to ensure that the marketing database in our Data Warehouse platform remains up-to-date and aligned with organizational needs. - Analyze lead flow and database health to identify untapped opportunities for market expansion in specific regions. Key Skills: - 5+ years related experience of working with large scale databases that focus on both B2C/B2B data. - Proven track record of partnering with marketing teams to improve campaign conversion rates through data-driven segmentation. - Storytelling with data: The ability to present complex findings as clear, actionable business recommendations for non-technical stakeholders. - Strong knowledge of marketing data sources, marketing tools and technologies, including CRM systems, marketing automation platforms, data warehouses and BI dashboard/reporting tools. - Proficiency in SQL with the ability to apply it to marketing use cases (e.g., churn prediction, LTV analysis, or persona building. - Problem-solving mindset with attention to detail and can work independently and take initiative. Salary Range or On Target Earnings: Minimum: $76,800.00 Maximum: $186,200.00 In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value. Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience. We also have a location based compensation structure; there may be a different range for candidates in this and other locations At Zoom, we offer a window of at least 5 days for you to apply because we believe in giving you every opportunity. Below is the potential closing date, just in case you want to mark it on your calendar. We look forward to receiving your application! Anticipated Position Close Date: 04/05/26 Ways of Working Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting. Benefits As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn for more information. About Us Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars. We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment. Our Commitment​ At Zoom, we believe great work happens when people feel supported and empowered. We’re committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know—we’re here to support you at every step. If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed. #LI-Remote