Job Closed
This listing is no longer active.
Zoom Video Communications was founded in 2011 to revolutionize the way teams communicate with its software-based conference room solution. Across all devices an
Marketing Segmentation Analyst
Location
United States
Posted
98 days ago
Salary
$76.8K - $186K / year
Seniority
Mid Level
Job Description
Marketing Segmentation Analyst
Zoom Video Communications
Team Summary: The Marketing Data Operations Team covers the management and maintenance of the infrastructure that provides the Marketing Database for the organization. This also involves the processes and procedures used to collect, ingest, process, store, analyse and distribute data effectively and efficiently for Enterprise Marketing. Role Summary: Reporting into the Marketing Data Operations Lead, the role of the Marketing Segmentation Analyst leverages data to drive effective marketing campaigns through segmentation, audience creation and database management. The Marketing Segmentation Analyst plays a critical role in collaborating with regional marketing teams to understand priorities and ensures alignment between data strategies and regional objectives. They manage and enhance the marketing database integrity, develop targeted audience segments and create innovative segmentation strategies for email campaigns. Work Schedule: This role is based in the US and requires working hours to be aligned with the US Eastern Timezone, Canadian & LATAM Markets to support global operations. Core Responsibilities: - Apply best practices to uphold high standards of data quality, facilitating precise audience and segmentation reporting and analysis. - Leading the continuous efforts to look for ways to improve data quality within the database to maximize marketable audiences and database utilization. - Create and develop segmentation models for improved audience targeting. - Act as a strategic consultant to regional marketers, translating their business goals into sophisticated audience targeting strategies. - Leading the charge to proactively create and maintain communication with the marketing team to define audience criteria, ensuring alignment with regional priorities and effective segmentation. - Collaborate with marketers to create and test new audience segments, presenting ideas and solutions to enhance database performance and drive engagement. - Provide ongoing sessions with the marketing team to help improve understanding and best utilization of Zooms marketing database. - Owning the responsibility to ensure compliance with privacy laws (e.g. GDPR) and internal opt-in requirements for both new data and data stored in the database. - Collaborating with the Data Operations Team, as well as our wider Marketing Ops and cross-functional IT and Data Teams to ensure that the marketing database in our Data Warehouse platform remains up-to-date and aligned with organizational needs. - Analyze lead flow and database health to identify untapped opportunities for market expansion in specific regions. Key Skills: - 5+ years related experience of working with large scale databases that focus on both B2C/B2B data. - Proven track record of partnering with marketing teams to improve campaign conversion rates through data-driven segmentation. - Storytelling with data: The ability to present complex findings as clear, actionable business recommendations for non-technical stakeholders. - Strong knowledge of marketing data sources, marketing tools and technologies, including CRM systems, marketing automation platforms, data warehouses and BI dashboard/reporting tools. - Proficiency in SQL with the ability to apply it to marketing use cases (e.g., churn prediction, LTV analysis, or persona building. - Problem-solving mindset with attention to detail and can work independently and take initiative. Salary Range or On Target Earnings: Minimum: $76,800.00 Maximum: $186,200.00 In addition to the base salary and/or OTE listed Zoom has a Total Direct Compensation philosophy that takes into consideration; base salary, bonus and equity value. Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience. We also have a location based compensation structure; there may be a different range for candidates in this and other locations At Zoom, we offer a window of at least 5 days for you to apply because we believe in giving you every opportunity. Below is the potential closing date, just in case you want to mark it on your calendar. We look forward to receiving your application! Anticipated Position Close Date: 04/05/26 Ways of Working Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting. Benefits As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Click Learn for more information. About Us Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars. We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative, growth-focused environment. Our Commitment At Zoom, we believe great work happens when people feel supported and empowered. We’re committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know—we’re here to support you at every step. If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed. #LI-Remote
Job Requirements
- 5+ years related experience of working with large scale databases that focus on both B2C/B2B data.
- Proven track record of partnering with marketing teams to improve campaign conversion rates through data-driven segmentation.
- Ability to present complex findings as clear, actionable business recommendations for non-technical stakeholders.
- Strong knowledge of marketing data sources, marketing tools and technologies, including CRM systems, marketing automation platforms, data warehouses, and BI dashboard/reporting tools.
- Proficiency in SQL with the ability to apply it to marketing use cases (e.g., churn prediction, LTV analysis, or persona building).
- Problem-solving mindset with attention to detail and ability to work independently and take initiative.
- Salary Range or On Target Earnings
- Minimum: $76,800.00
- Maximum: $186,200.00
- Starting pay will be based on a number of factors and commensurate with qualifications & experience.
- Location-based compensation structure may apply.
Benefits
- Variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health.
- Support for work-life balance.
- Opportunities to contribute to the community in meaningful ways.
- Ways of Working
- Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person is indicated in the job description/posting.
Related Guides
Related Categories
Related Job Pages
More Marketing Analyst Jobs
Title: Technical SEM Analyst Location: New York United States Job Description: SeatGeek believes live events are powerful experiences that unite humans. With our technological savvy and fan-first attitude we're simplifying and modernizing the ticketing industry. SeatGeek's mission is to enable fans across the world to experience more live. As a Technical SEM Analyst, you will strengthen and scale our Search Engine Marketing program by operating across three core areas: deep analytical insights, scalable account infrastructure, and workflow acceleration. You'll support our SEM channel analysts and manager and collaborate with our analytics, and engineering teams to develop systems and actionable learnings that help achieve company objectives. With thousands of campaigns in a fast-paced industry, you must excel at distilling insights, have a detail-oriented approach to execution, and be motivated by results. You'll report to our Senior Manager, SEM. What you'll do - Build innovative ways of working by developing AI agents that streamline workflows, derive insights and ensure cohesion across keywords, ads, and landing pages - Analyze the impact of campaign changes and market dynamics on SEM channel performance, providing actionable insights that power future playbooks - Utilize data feeds to create personalized ad experiences across thousands of campaigns that maximize relevance in search results - Develop scalable systems that maximize event coverage on Google's search results by translating SeatGeek's internal catalog into campaign inputs - Collaborate with our engineering and analytics teams on roadmaps and solutions that help drive profitable growth within the SEM channel - Clearly communicate insights, strategic recommendations, and outcomes through concise, data-driven summaries What you have - 2+ years of experience working in an analytical role on a performance-driven team - Strong attention to detail and a proven track record of developing impactful learnings - Intrinsic motivation with the ability to proactively identify opportunities, execute solutions, and measure outcomes - A fan-first mindset with an understanding of how customer experience influences KPIs - Familiarity building solutions or streamlining workflows with AI agents and no code automation platforms like Lovable, Airtable, Make, Zapier, etc. - Fluency with analytics tools (e.g., Excel, Hex, Looker, Mixpanel, etc.) and scripts (google sheets, google ads, etc.) to analyze data, generate actionable insights and inform strategic decisions - Excellent verbal and written communication skills with experience articulating learnings supported by data Perks - Flexible work environment, allowing you to work as many days a week in the office as you'd like or 100% remotely - A WFH stipend to support your home office setup - Unlimited PTO - Up to 16 weeks of fully-paid family leave - 401(k) matching - Student loan matching program - Health, vision, dental, and life insurance - Up to $25k towards family building,reproductive health services and Gender-affirming care - $500 per year for wellness expenses - Subscriptions to Headspace (meditation), Headspace Care (therapy), and One Medical - $120 per month to spend on tickets to live events - Annual subscription to Spotify, Apple Music, or Amazon music The salary range for this role is $63,000 - $92,000 USD. Actual compensation packages within that range are based on a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, certifications, and specific location. SeatGeek is committed to providing equal employment opportunities to all employees and applicants for employment regardless of race, color, religion, creed, age, national origin or ancestry, ethnicity, sex, sexual orientation, gender identity or expression, disability, military or veteran status, or any other category protected by federal, state, or local law. As an equal opportunities employer, we recognize that diversity is a positive attribute and we welcome the differences and benefits that a diverse culture brings. Come join us! #LI-Remote
Marketing Data Analyst Intern
Talkspace CorporateTalkspace is the world’s leading online therapy company, serving over 2 million users looking to begin their wellness journey through tele-health. We are dedicated to making quality mental healthcare accessible to all. Combining our passion for innovation with our desire to help others overcome the stigma behind “getting help.” Transforming the way patients find the right care provider. Increasing access to mental health through a myriad of high-quality therapy services. Committed to fostering a diverse, equitable, inclusive, and belonging-centered workplace.
Role Description We are looking for a Marketing Data Analyst Intern to join our Marketing team this summer! The Marketing Data Analyst Intern will support the Enterprise Marketing and Growth Marketing teams. The role will focus on: - Marketing analysis - Campaign optimization - Competitive research - Marketing operations initiatives that support demand generation and account-based marketing strategies across key segments including K-12, employers, and health plans. This internship is designed to provide hands-on experience analyzing marketing performance, identifying growth opportunities, and supporting marketing initiatives that improve targeting, messaging, and campaign effectiveness. This is a remote position based on Eastern Time. Talkspace Headquarters is located in NYC. As part of your application, please include a short cover letter. We’d love to hear why you're interested in Talkspace and this internship in particular. Make it personal—we want to hear your voice, not ChatGPT's 😉. Qualifications - Currently pursuing or recently completed a bachelor's degree in Marketing, Business, Analytics, Communications, or a related field. - Strong analytical and research skills with the ability to interpret data and identify insights. - Experience with Google Sheets/Excel and presentation tools (Google Slides or PowerPoint). - Familiarity with CRM or marketing automation platforms (HubSpot preferred). - Strong organizational and project management skills with the ability to manage multiple deadlines. - Strong written and verbal communication skills. - Self-motivated and comfortable working in a fast-paced, collaborative environment. - Interest in healthcare, mental health, or B2B marketing. Requirements - Conduct research and analysis to support marketing strategy, including evaluating campaign performance, marketing offers, and lead generation initiatives. - Analyze marketing, sales, and CRM data to identify trends in customer behavior, buying patterns, and successful deal attributes. - Support marketing operations initiatives including organizing and optimizing HubSpot workflows, assets, and processes. - Conduct competitive research and market analysis to evaluate positioning, messaging, and differentiation within key target markets such as K-12. - Develop insights and recommendations that inform marketing strategy, targeting, messaging, and account-based marketing initiatives. - Create presentations and reports summarizing findings, insights, and strategic recommendations for marketing leadership. - Collaborate with cross-functional teams across marketing, sales, and operations to support marketing initiatives and process improvements. - Research and build data analysis frameworks for evaluating creative ad performance at scale and distill insights. - Identify areas to incorporate AI tools/agents to streamline campaign processes and analysis. - Assist across robust incrementality and paid media measurement projects. Benefits - Duration: June 1st, 2026 - August 21st, 2026 - Commitment: 20 hours per week - Projects: You'll work on 2-3 key initiatives, with one serving as your final deliverable. - Compensation: Our compensation policy ensures a minimum of $15/hour or the legally required local minimum wage, whichever is greater, to maintain fairness across regions. - Mentorship: You'll be paired with a Talkspace mentor to guide you throughout the program.
Performance Campaign Analyst
KayzenKayzen powers the world's best mobile marketing teams to take programmatic in-house.
• Manage day-to-day campaign optimization across a set of advertisers; monitor and hit KPI targets (CPA, ROAS, retention) with guidance from senior traders. • Execute supply-side and audience optimization tactics including publisher management, bid adjustments, and dayparting across ad formats (banner, video, native, CTV). • Run A/B tests on bids, budgets, creatives, and geos as part of broader testing roadmaps; document results and contribute learnings to the Trading Playbook. • Monitor pacing and budget allocation daily, flagging risks and under-delivery proactively. • Build a working understanding of mobile attribution (postback flows, attribution windows, MMP integrations) and how attribution models affect how we measure and optimize campaign performance. • Use SQL to pull and analyze campaign data from internal databases; build comfort with joins, CTEs, and window functions over time. • Learn to leverage LLMs (GPT/Claude) for recurring analyses, data briefs, and performance diagnostics, this is a core part of how our team works. • Support the creation and maintenance of dashboards and reporting tools used by the trading team. • Develop your analytical instincts: learn to ask the right questions, understand what's driving performance, and use available tools (SQL, AI, BI tools) to find answers. • Work with CSMs to understand client goals and communicate campaign status clearly. • Support QBR preparation and client-facing deliverables alongside senior traders. • Collaborate with Product Support to troubleshoot delivery issues and with Supply on inventory quality questions.
Manage data collection and develop quality control processes while implementing and refining attribution models. Promote innovation in analytics to exceed client expectations and visualize model estimates effectively.



