• Own demand generation strategy across inbound, outbound support, and lifecycle programs • Build a repeatable growth system that balances quick wins with scalable, long-term impact • Partner closely with Sales and BDR teams to support outbound motions with: Targeted campaigns, Account-based programs, Messaging, enablement, and air cover • Align on ICPs, priority accounts, handoff definitions, and feedback loops • Ensure marketing programs are clearly tied to pipeline creation and influence • Work tightly with Revenue Operations to design and optimize the funnel • Own key demand levers including: Website and digital acquisition • Build a culture of testing and learning including clear hypotheses, fast feedback, and iteration • Lead, coach, and develop a high-performing growth team

• Member of Yourgi leadership team • Large team leadership, team hiring/growth, and direction setting • Executive alignment and communication, including board of directors • Define and evolve Yourgi’s brand narrative to resonate with both pet parents and pet care professionals • Build trust and credibility in a category where care, safety, and reliability are essential • Create the marketing / revenue strategy and activate the hyperlocal plan across owned, earned, and paid channels • Maximize bookings/revenue and generate self-sustaining atomic networks in each city/market • Lead the comprehensive demand-side go-to-market strategy and execution, from traffic origination to revenue • Traffic origination: bring new, high-quality visits to Yourgi, prioritizing direct and earned traffic • New account creation: convert traffic to new Yourgi account signups that have high intent to book • New bookings: incentivize new account signups to place their 1st booking through a clear value proposition and rewards • Repeat bookings: influence repeat bookings based on a best-in-class 1st booking experience, a clear reason to return, and rewards • Partner with Product, Engineering, and Growth and Operations to optimize the consumer journey and maximize revenue • Use data and consumer insights to continuously refine messaging, positioning, and channel mix over time

• Develop and manage large, strategic, integrated marketing programs focused on MSS offerings. • Define and execute integrated marketing strategies aligned to business goals. • Amplify the SonicWall brand, vision, and thought leadership through multi-touch, omnichannel campaigns. • Understand and apply the B2B buyer’s journey and demand waterfall to campaign planning and execution. • Build integrated marketing plans spanning digital, web, social, email, events, webinars, ABM, and partner channels. • Create overarching campaign themes tied to cybersecurity trends, market needs, and SonicWall solution categories, with a focus on managed security services. • Drive campaigns for net-new customer acquisition, expansion, and upgrade motions. • Extend and optimize ABM programmatic initiatives in partnership with marketing operations and sales. • Create and manage thought leadership programs, including webinars and cybersecurity hot-topic campaigns. • Select and manage third-party publishers and vendors to expand reach through content syndication, custom content, and editorial webinars. • Partner with database and marketing operations teams on audience segmentation, targeting, and messaging strategies. • Leverage performance reporting to analyze lead conversion, pipeline impact, and campaign effectiveness. • Manage budgets and adhere to finance, procurement, and vendor management policies. • Build strong cross-functional relationships and proactively pitch strategic campaign ideas across PR, social, web, product marketing, field marketing, sales, sales enablement, solution engineering, and customer teams.

• Provides technical support and assistance for training, customer inquiries, engineering review, specifications review, presentations, quotations, and R&D. • Develops marketing staff and application engineers' product and application knowledge, training programs, and assists in their growth through field installations. Also prepares new product promotion literature. • Maximizes lining design concepts with a balanced product portfolio and shape standards. • Drives product rationalization in responsible market segments based on sales, ideal lining concepts, and market situations. • Develops research plans for new product development. • Develops new product promotion materials and solicits field trial candidates. • Offers strategic customers sales and technical support. • Develops competitive marketplace strategies.