• Develop integrated marketing strategies to build interest in the CrossFit brand– specifically driving gyms and courses forward. • Create customer activation programs and content that drive engagement with our existing community and growth with new customers. • Execute integrated marketing campaigns across various channel touchpoints. • Manage multiple projects simultaneously without missing deadlines/deliverables. • Collaborate with internal teams, including GYM and EDU, product, creative, social and more, to ensure alignment in messaging and execution across all marketing channels. • Foster strong relationships with external partners, agencies, and influencers to maximize collaboration opportunities. • Identify industry trends, competitor activities, and consumer insights to drive new opportunities and inform marketing strategies. • Track and analyze campaign performance against KPIs, adjusting strategies as needed to achieve objectives.

• Manages the full lifecycle of the distribution solutions and services, including the financial performance, roadmap, development, and commercialization in alignment with business goals • Understands the distribution industry and develops strategies that resonate with the customers and support growth • Cultivates a high-performing team that is engaged, skilled, and aligned with the organization's goals • Serves as a mentor to team members, providing guidance and support for professional growth • Designs and implements training programs to enhance team skills and competencies • Establishes and tracks key performance indicators (KPIs) to measure team success and development • Tracks pipeline and the financial progress to measure their effectiveness and monitor performance metrics • Prepares reports and presentations on product performance and market insights for stakeholders • Develops compelling product positioning and messaging that differentiates the product in the market • Plans and executes go-to-market strategies for new product launches • Identifies and accesses potential new opportunities to expand market reach through product roadmap

• Lead global initiatives related to professional promotion, omnichannel planning, and market research for the BTK CDAC brand. • Build promotional strategies, campaign execution, and insight generation to prepare for competitive market dynamics. • Work closely with global and local cross-functional teams and report to the Senior Director, Global Commercial Lead, BTK CDAC. • Develop and lead global professional promotional strategy to support global launch for BTK CDAC, in alignment with brand positioning and cross-functional objectives. • Serve as global omnichannel lead, shaping the vision and pull-through of multichannel customer engagement tactics. • Collaborate with local markets to align on core campaign content, digital execution, and promotional pull-through. • Collaborate with global and local congress leads to ensure consistent, compliant, and impactful representation of BTK CDAC at key conferences. • Act as a liaison for insight generation, consolidating feedback across global teams and tracking shifts in the market landscape.

• Lead creation and roll-out of global brand strategic plan • Chair global brand team meetings • Partner with Global Medical Affairs, Global Market Access, and key country Marketing Leads to create successful strategic plan • Serve as global lead for all launch readiness reviews • Coordinate with all key functions and geographies to ensure launch excellence • Lead global cross-functional competitive readiness workstreams to identify, evaluate, and prepare for key competitive events and market dynamics • Partner with Medical Affairs, Regulatory, Access, and marketing teams to craft responsive and proactive competitive messaging and materials • Collaborate closely with other GCSO team members focused on launch strategy, operations, and communications • Partner with local marketing teams to support implementation of global promotional and competitive readiness strategies