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Delivering real-time breach detection and prevention solutions backed by SonicWall Capture Threat Network.
Integrated Marketing Manager
Location
United States
Posted
163 days ago
Salary
0
Seniority
Lead
Job Description
Integrated Marketing Manager
SonicWall
• Develop and manage large, strategic, integrated marketing programs focused on MSS offerings. • Define and execute integrated marketing strategies aligned to business goals. • Amplify the SonicWall brand, vision, and thought leadership through multi-touch, omnichannel campaigns. • Understand and apply the B2B buyer’s journey and demand waterfall to campaign planning and execution. • Build integrated marketing plans spanning digital, web, social, email, events, webinars, ABM, and partner channels. • Create overarching campaign themes tied to cybersecurity trends, market needs, and SonicWall solution categories, with a focus on managed security services. • Drive campaigns for net-new customer acquisition, expansion, and upgrade motions. • Extend and optimize ABM programmatic initiatives in partnership with marketing operations and sales. • Create and manage thought leadership programs, including webinars and cybersecurity hot-topic campaigns. • Select and manage third-party publishers and vendors to expand reach through content syndication, custom content, and editorial webinars. • Partner with database and marketing operations teams on audience segmentation, targeting, and messaging strategies. • Leverage performance reporting to analyze lead conversion, pipeline impact, and campaign effectiveness. • Manage budgets and adhere to finance, procurement, and vendor management policies. • Build strong cross-functional relationships and proactively pitch strategic campaign ideas across PR, social, web, product marketing, field marketing, sales, sales enablement, solution engineering, and customer teams.
Job Requirements
- 10+ years of experience in B2B marketing, preferably in technology or cybersecurity.
- Experience in channel-driven environments and working with partners.
- Background in Managed Security Services (MSS) or managed offerings is a strong plus.
- SaaS experience preferred; cybersecurity experience is a bonus.
- Familiarity with project management tools such as JIRA and Confluence.
- Proficiency with SFDC and intent platforms such as Demandbase (or equivalent).
- Experience with webinar and virtual event platforms (e.g., BrightTalk, ON24, WebEx).
- Strong collaboration, communication, and presentation skills.
- Proven ability to drive cross-functional execution and measurable outcomes.
- Located on the East Coast or willing to work East Coast hours.
Benefits
- SonicWall is an equal opportunity employer.
- We are committed to creating a diverse environment and are an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.
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