• Develop and manage large, strategic, integrated marketing programs focused on MSS offerings. • Define and execute integrated marketing strategies aligned to business goals. • Amplify the SonicWall brand, vision, and thought leadership through multi-touch, omnichannel campaigns. • Understand and apply the B2B buyer’s journey and demand waterfall to campaign planning and execution. • Build integrated marketing plans spanning digital, web, social, email, events, webinars, ABM, and partner channels. • Create overarching campaign themes tied to cybersecurity trends, market needs, and SonicWall solution categories, with a focus on managed security services. • Drive campaigns for net-new customer acquisition, expansion, and upgrade motions. • Extend and optimize ABM programmatic initiatives in partnership with marketing operations and sales. • Create and manage thought leadership programs, including webinars and cybersecurity hot-topic campaigns. • Select and manage third-party publishers and vendors to expand reach through content syndication, custom content, and editorial webinars. • Partner with database and marketing operations teams on audience segmentation, targeting, and messaging strategies. • Leverage performance reporting to analyze lead conversion, pipeline impact, and campaign effectiveness. • Manage budgets and adhere to finance, procurement, and vendor management policies. • Build strong cross-functional relationships and proactively pitch strategic campaign ideas across PR, social, web, product marketing, field marketing, sales, sales enablement, solution engineering, and customer teams.

• Provides technical support and assistance for training, customer inquiries, engineering review, specifications review, presentations, quotations, and R&D. • Develops marketing staff and application engineers' product and application knowledge, training programs, and assists in their growth through field installations. Also prepares new product promotion literature. • Maximizes lining design concepts with a balanced product portfolio and shape standards. • Drives product rationalization in responsible market segments based on sales, ideal lining concepts, and market situations. • Develops research plans for new product development. • Develops new product promotion materials and solicits field trial candidates. • Offers strategic customers sales and technical support. • Develops competitive marketplace strategies.

• Develop integrated marketing strategies to build interest in the CrossFit brand– specifically driving gyms and courses forward. • Create customer activation programs and content that drive engagement with our existing community and growth with new customers. • Execute integrated marketing campaigns across various channel touchpoints. • Manage multiple projects simultaneously without missing deadlines/deliverables. • Collaborate with internal teams, including GYM and EDU, product, creative, social and more, to ensure alignment in messaging and execution across all marketing channels. • Foster strong relationships with external partners, agencies, and influencers to maximize collaboration opportunities. • Identify industry trends, competitor activities, and consumer insights to drive new opportunities and inform marketing strategies. • Track and analyze campaign performance against KPIs, adjusting strategies as needed to achieve objectives.

• Manages the full lifecycle of the distribution solutions and services, including the financial performance, roadmap, development, and commercialization in alignment with business goals • Understands the distribution industry and develops strategies that resonate with the customers and support growth • Cultivates a high-performing team that is engaged, skilled, and aligned with the organization's goals • Serves as a mentor to team members, providing guidance and support for professional growth • Designs and implements training programs to enhance team skills and competencies • Establishes and tracks key performance indicators (KPIs) to measure team success and development • Tracks pipeline and the financial progress to measure their effectiveness and monitor performance metrics • Prepares reports and presentations on product performance and market insights for stakeholders • Develops compelling product positioning and messaging that differentiates the product in the market • Plans and executes go-to-market strategies for new product launches • Identifies and accesses potential new opportunities to expand market reach through product roadmap