• Shape and drive a cohesive global marketing strategy, including brand positioning, demand generation, and government engagement initiatives. • Collaborate with the Marketing Communications function to ensure consistent messaging across channels. • Lead the design and rollout of multi-channel marketing campaigns targeted at government audiences. • Partner with sales, product development, and customer success teams. • Analyze public financial management trends and government digital transformation priorities. • Foster innovation and collaboration within the marketing team. • Represent FreeBalance at industry conferences and webinars. • Develop and manage the global marketing budget.

• Draft, edit, and optimize content for blogs, landing pages, emails, sales enablement, and SEO initiatives • Assist with event logistics, coordination, follow-up, and performance tracking • Support digital marketing campaigns across email, website, syndication, and paid channels • Assist marketing operations with campaign setup, list management, data hygiene, and reporting • Support analyst relations and public relations efforts through research, briefing prep, coordination, and content support • Coordinate with design and product marketing on launches, messaging updates, and enablement materials • Support social media planning, scheduling, editing, and engagement • Take on ad hoc projects as needed

• Own demand generation strategy across inbound, outbound support, and lifecycle programs • Build a repeatable growth system that balances quick wins with scalable, long-term impact • Partner closely with Sales and BDR teams to support outbound motions with: Targeted campaigns, Account-based programs, Messaging, enablement, and air cover • Align on ICPs, priority accounts, handoff definitions, and feedback loops • Ensure marketing programs are clearly tied to pipeline creation and influence • Work tightly with Revenue Operations to design and optimize the funnel • Own key demand levers including: Website and digital acquisition • Build a culture of testing and learning including clear hypotheses, fast feedback, and iteration • Lead, coach, and develop a high-performing growth team

• Member of Yourgi leadership team • Large team leadership, team hiring/growth, and direction setting • Executive alignment and communication, including board of directors • Define and evolve Yourgi’s brand narrative to resonate with both pet parents and pet care professionals • Build trust and credibility in a category where care, safety, and reliability are essential • Create the marketing / revenue strategy and activate the hyperlocal plan across owned, earned, and paid channels • Maximize bookings/revenue and generate self-sustaining atomic networks in each city/market • Lead the comprehensive demand-side go-to-market strategy and execution, from traffic origination to revenue • Traffic origination: bring new, high-quality visits to Yourgi, prioritizing direct and earned traffic • New account creation: convert traffic to new Yourgi account signups that have high intent to book • New bookings: incentivize new account signups to place their 1st booking through a clear value proposition and rewards • Repeat bookings: influence repeat bookings based on a best-in-class 1st booking experience, a clear reason to return, and rewards • Partner with Product, Engineering, and Growth and Operations to optimize the consumer journey and maximize revenue • Use data and consumer insights to continuously refine messaging, positioning, and channel mix over time