• Drive engagement and revenue within existing customers by planning data-driven campaigns, events, and workshops • Partner cross-functionally to expand contacts, uncover opportunities, and turn insights • Develop and execute contact acquisition strategies within existing accounts • Plan and deliver mid-funnel engagement initiatives, including physical meet-ups and virtual events • Organize and lead 1:1 customer workshops using Launchmetrics data • Own all customer email communications • Lead the strategic development of customer nurturing programs • Track, analyze, and report on engagement metrics

Role Description The Marketing Manager is a key member of the Guidewell Education Marketing and Communications team. This role offers a unique opportunity to serve as a marketing generalist, supporting communications, campaigns, and content initiatives across multiple educational services brands in the United States and United Kingdom. This is a highly execution-focused role, responsible for turning campaign ideas into well-organized marketing initiatives across multiple channels: - Building timelines - Coordinating assets - Writing campaign copy - Ensuring campaigns launch smoothly across brands Working closely with the Director of Marketing and cross-functional teams, this role helps coordinate marketing projects from concept through execution, supporting lead generation, brand visibility, and customer engagement. Key Responsibilities - Campaign Planning & Execution - Support the planning and execution of multi-channel marketing campaigns, webinars, and panel events across multiple brands. - Translate campaign strategy into actionable project plans and timelines. - Build and maintain campaign plans and workflows in Notion. - Write marketing copy aligned with campaign messaging, including landing pages, emails, flyers, social posts, and event descriptions for CRM platforms. - Coordinate marketing graphics and creative assets. - Collaborate with the web developer to support campaign landing pages and updates. - Coordinate event setup within the CRM in partnership with Marketing Operations. - Track campaign execution across brands to ensure timely and accurate delivery. - Marketing Channel Execution - Email Marketing - Write and edit marketing emails supporting campaigns, webinars, services, and promotional initiatives. - Coordinate email scheduling and distribution across brands. - Organic Social Media - Write social media posts aligned with campaign messaging. - Coordinate supporting graphics when needed. - Proofread and review posts prior to publishing. - Publish posts across social media channels. - Paid Social Support - Coordinate creative assets for paid social campaigns. - Assist with campaign approvals and scheduling. - Support audience creation, targeting, and campaign optimization. - Marketing Content & Collateral - Create and coordinate marketing materials supporting partnerships, campaigns, and events, including: - Event and webinar flyers - Marketing guides and informational resources - Brochures and infographics - Trade event and partnership collateral - Cross-Functional Collaboration & Workflow Management - Collaborate with internal teams including Partnerships, Client Services, Academic Services, Counseling/Advisory Services, Marketing Operations, and Curriculum. - Coordinate marketing requests including copy, landing pages, and promotional materials. - Maintain organized workflows that improve marketing team efficiency and campaign execution. Qualifications - 3+ years of marketing experience, preferably in campaign coordination, digital marketing, or marketing operations. - Strong organizational and project management skills, with the ability to manage multiple campaigns and timelines simultaneously. - Excellent marketing copywriting and editing skills, with experience writing for email, web, and social media. - Ability to coordinate marketing initiatives across multiple brands and stakeholders. - Detail-oriented self-starter who thrives in fast-paced, collaborative environments. - Strong communication skills and ability to collaborate effectively across teams. Requirements - Experience working with campaign planning and workflow management tools, such as Notion, preferred but not required. - Familiarity with tools such as Mailchimp, Canva, Webflow, Meta Business Suite, or similar platforms is helpful but not required. - Bachelor’s degree required. Work Samples Submission As part of your application, please submit two work samples: - Marketing Email: One example of a marketing email you have written, such as a promotional email, newsletter, or event announcement. - Landing Page: One example of a campaign landing page you have written or contributed to. If the landing page was part of a team project, please briefly describe your role in creating the content. Compensation and Benefits - Salary: $65,000 – $70,000 annually depending on experience. - Bonus: Up to 5% of annual salary based on personal and company performance. - Benefits include: - Company-sponsored medical, dental, vision, and life insurance. - Generous holidays and paid time off. - 401(k) with company match after one year. - Employee service discount.

• Develop a creative marketing strategy for different traffic channels. • Develop and brainstorm creative concepts, from initial ideation to execution. • Analyze competitors' concepts to generate new ideas and provide creative inspiration for the design team. • Research user behavior and funnels, identifying factors that impact performance and success. • Work closely with the user acquisition team and motion designer.

• Develop a creative marketing strategy for different traffic channels. • Develop and brainstorm creative concepts, from initial ideation to execution. • Analyze competitors' concepts to generate new ideas and provide creative inspiration for the design team. • Research user behavior and funnels, identifying factors that impact performance and success. • Work closely with the user acquisition team and motion designer.