• Develop a creative marketing strategy for different traffic channels. • Develop and brainstorm creative concepts, from initial ideation to execution. • Analyze competitors' concepts to generate new ideas and provide creative inspiration for the design team. • Research user behavior and funnels, identifying factors that impact performance and success. • Work closely with the user acquisition team and motion designer.

• Own the sales engine — plan, execute, and optimize paid campaigns across digital platforms to generate qualified leads and drive conversions for courses, retreats, memberships, and programs. • Build and optimize funnels that convert leads into sales. • Design and launch high-performance email sequences that move prospects through awareness, consideration, and purchase. • Track campaign performance and continuously refine and optimize for higher ROI. • Manage CRM tagging, segmentation, and automation. • Schedule newsletters and promotional campaigns. • Clean and maintain CRM data for accuracy. • Track KPIs: lead-to-sale conversion, campaign ROI, email performance, customer retention. • Provide monthly insights and recommendations. • Collaborate with the designer to plan, brief, and review visual content across social media and paid campaigns. • Manage content publishing calendars and community engagement on social platforms. • Ensure brand voice and visual identity remain consistent across all posts and ads. • Moderate online community discussions. • Manage live webinars and coordinate speakers. • Respond to customer inquiries with warmth and professionalism. • Monitor customer journey and suggest improvements.

• Evaluate conference and sponsorship opportunities — researching audience fit and alignment with pipeline goals — and make attendance recommendations • Select event materials — banners, tablecloths, signage and sales enablement assets — identifying gaps and overseeing production when needed • Confirm event roster and serve as the primary logistics owner for attendees: travel, accommodations, on-site coverage schedule and attire • Own end-to-end event setup — Asana board, Slack channels, Google Drive folders, internal brief, SFDC campaign and calendar invites — from the moment attendance is confirmed • Manage all communications with conference coordinators, tracking deliverables, deadlines and contract obligations • Coordinate booth shipping and delivery across all events, including hand-carry and storage unit inventory management at our Golden, Colorado, facility • Order booth signage, swag, furniture, equipment, roster attire and giveaway items • Design and execute the lead capture process for each event, ensuring the roster is trained on best practices while ensuring data hygiene in Salesforce • Coordinate with sales and prospecting teams on post-event follow-up cadences, providing event-specific messaging and booth conversation summaries • Partner closely with Sales to align event goals, share relevant attendee intelligence and amplify event ROI

• Managing outbound communication – Contact consumers on behalf of our clients with providing details with regards to campaigns and marketing initiatives though phone, email or SMS providing the highest degree of customer service. • Coordination of appointments – Scheduling of consumer appointments to fit both the needs of the clients as well as the needs of the organization. • Customer satisfaction - Monitoring customer satisfaction and develop rapport with the consumer with the utmost level of customer experience and professionalism. • Data Management – Accurately review and enter all customers’ appointments, inquiries and/or concerns into a system. • Performance – Expectation of 120+ outbound calls per day with excellent verbal communication skills. • Performs other duties as assigned or required by the leadership team.