• Develop and lead the GTM strategy for Beholder, driving awareness, acquisition, and retention from former Kraken wallet users, other Krakenites and non Kraken users native on chain. • Own the full end-to-end campaign management process, from strategic planning to execution, across various channels (email, social, display, ATL). • Understand and optimize the customer journey, deploying engagement strategies that maximize LTV and retention. • Translate complex financial products into compelling, easy-to-understand value propositions that resonate with diverse audiences. • Work closely with product managers, growth teams, design, analytics, and executive leadership to align marketing efforts with business objectives. • Define, track, and report on key product KPIs, including awareness, feature adoption (nMTU), and retention/LTV improvements. • Serve as the voice of the customer, championing insights to inform product roadmaps and marketing initiatives.

• Serve as the voice of the GovCon customer and market, sharing insights on trends, regulations, buying behavior, and competition. • Partner with GovCon business leadership to translate strategy into clear marketing narratives, campaigns, and field enablement. • Define and evolve Unanet’s GovCon ERP industry narrative and point of view. • Lead GovCon thought leadership initiatives, including content, events, webinars, and speaking opportunities. • Ensure consistent, compelling GovCon messaging across Sales, Customer Success, and Partner teams. • Own positioning and messaging for ERP GovCon, SubK, and FedRAMP solutions. • Translate product capabilities and roadmap into clear, market-relevant stories for GovCon buyers. • Collaborate with Creative to produce high-quality assets and create effective presentations. • Develop sales enablement content and deliver training for Sales and Customer Success. • Lead GovCon product release marketing in close partnership with Product. • Conduct market and competitive research and share insights with Sales, Product, and Customer Success. • Create and execute GTM strategies and launch plans for GovCon solutions. • Define GovCon buyer and user personas and align messaging across the customer journey. • Build and maintain sales and partner enablement assets that support revenue growth. • Partner with Demand Gen, Content, and Sales on demand-driving campaigns and content. • Track and measure the impact of GTM and product marketing initiatives with Product and Revenue Operations.

• Own full-cycle recruiting for all Go-To-Market roles, including Outside Sales, Account Managers, Enterprise and Mid-Market Sales, Revenue Operations, and related customer-facing functions. • Serve as the primary recruiting partner to GTM leadership, driving alignment on hiring priorities, success profiles, and long-term workforce planning. • Lead intake sessions with hiring managers to define role requirements, competencies, and interview strategies. • Act as a trusted advisor by providing market insights, talent availability trends, and data-backed hiring recommendations. • Design, improve, and document GTM recruiting processes to support scale, speed, and quality. • Partner with leadership to refine interview structures, scorecards, and decision-making frameworks. • Identify gaps and inefficiencies in the recruiting funnel and implement practical, scalable solutions. • Establish best practices for candidate communication, hiring manager engagement, and offer execution. • Ensure a best-in-class candidate experience with clear communication, timely feedback, and thoughtful engagement. • Own ATS (Lever or similar) workflows, data hygiene, and reporting accuracy. • Track and analyze recruiting metrics (time to fill, new-hire quality, hiring manager satisfaction) and share insights with stakeholders. • Continuously raise the bar on how Curri shows up to candidates in a competitive GTM hiring market.

• Power smarter sourcing decisions through supplier intelligence • Evaluate and engage with over 11 million suppliers • Build resilient and inclusive supply chains • Collaborate with corporate procurement teams