• Power smarter sourcing decisions through supplier intelligence • Evaluate and engage with over 11 million suppliers • Build resilient and inclusive supply chains • Collaborate with corporate procurement teams

• Own product positioning, messaging, and value propositions across key personas and segments • Translate complex product capabilities into clear, compelling customer-facing narratives • Maintain and evolve messaging frameworks as the product and market advance • Lead end-to-end go-to-market planning for new products, features, and recurring releases • Partner with product management and design to influence roadmap based on market and customer insights • Own cross-functional launches across Marketing, Sales, and Customer Success • Create and maintain sales enablement assets (pitch decks, one-pagers, battlecards, FAQs) • Train Sales, Customer Success, and Customer Care teams on product value, competitive differentiation, and use cases • Support key deals with tailored messaging and competitive insights • Develop deep understanding of customer needs through research, interviews, and feedback loops • Own competitive analysis and win/loss insights to inform strategy and enable teams • Identify new market opportunities, segments, and ICP refinements • Partner with Demand Gen and Content teams to inform campaigns, thought leadership, and product content • Contribute to the production of content for presentations, events, sales enablement, website, and communications alongside internal stakeholders.

• Conduct research on higher education trends, student experience needs, and campus operations to inform product strategy and messaging • Monitor competitive offerings in campus ID, access, credentialing, and commerce solutions • Gather feedback from customers, sales, and internal stakeholders to identify opportunities and pain points • Help develop clear, compelling product messaging that communicates the value of our SaaS-based Campus ID and Commerce solutions • Translate technical concepts and platform capabilities into simple, user-friendly language for campus leaders and administrators • Ensure consistency across website content, collateral, presentations, and communications • Assist in planning and executing product releases, updates, and feature announcements • Support the creation of launch materials including one-pagers, sales decks, FAQs, use case guides, and customer-facing updates • Collaborate with demand-generation, content, and creative teams to ensure successful rollout of campaigns • Draft and edit product content such as web pages, blog posts, solution briefs, email campaigns, and customer stories • Work with designers and digital teams to develop visual assets and product-oriented storytelling • Help maintain an updated library of product collateral aligned with the Campus ID and Commerce suite • Partner with sales to understand needs and develop tools that support conversations with higher ed institutions • Provide updates and documentation that help sales teams stay informed about roadmap changes and new releases • Monitor engagement with marketing content and sales resources to identify what resonates with higher ed audiences • Support analysis of product marketing efforts and make data-informed recommendations for improvements

• Lead the Sales and CX enablement strategy, ensuring readiness, consistency, and execution across all GTM roles • Design and deliver scalable onboarding and role-based development programs aligned to acquisition, expansion, and customer growth motions • Build and standardize GTM playbooks, sales methodologies, and messaging to support consistent customer engagement across brands • Partner with Sales and CX Leadership to define productivity, readiness, and coaching frameworks • Leverage AI-enabled tools and insights to improve content personalization, training reinforcement, and seller and CX readiness at scale • Align enablement with Sales Operations, CX Operations, Product Marketing, and RevOps to ensure consistency across processes, systems, and tools • Own enablement content, tools, and knowledge management to drive adoption, accessibility, and governance • Drive ongoing readiness through certifications, reinforcement programs, and structured updates • Measure enablement impact through ramp time, productivity, attainment, retention, and tool adoption metrics