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Unanet is a leading provider of ERP and CRM solutions purpose-built for Government Contractors, AEC & Prof Services.
Senior Product Marketing Manager
Location
United States
Posted
157 days ago
Salary
$145.8K - $171.5K / year
Seniority
Senior
Job Description
Senior Product Marketing Manager
Unanet
• Serve as the voice of the GovCon customer and market, sharing insights on trends, regulations, buying behavior, and competition. • Partner with GovCon business leadership to translate strategy into clear marketing narratives, campaigns, and field enablement. • Define and evolve Unanet’s GovCon ERP industry narrative and point of view. • Lead GovCon thought leadership initiatives, including content, events, webinars, and speaking opportunities. • Ensure consistent, compelling GovCon messaging across Sales, Customer Success, and Partner teams. • Own positioning and messaging for ERP GovCon, SubK, and FedRAMP solutions. • Translate product capabilities and roadmap into clear, market-relevant stories for GovCon buyers. • Collaborate with Creative to produce high-quality assets and create effective presentations. • Develop sales enablement content and deliver training for Sales and Customer Success. • Lead GovCon product release marketing in close partnership with Product. • Conduct market and competitive research and share insights with Sales, Product, and Customer Success. • Create and execute GTM strategies and launch plans for GovCon solutions. • Define GovCon buyer and user personas and align messaging across the customer journey. • Build and maintain sales and partner enablement assets that support revenue growth. • Partner with Demand Gen, Content, and Sales on demand-driving campaigns and content. • Track and measure the impact of GTM and product marketing initiatives with Product and Revenue Operations.
Job Requirements
- 7+ years of GovCon industry experience and 3+ years of B2B software marketing experience, with a focus on product, solution, or industry marketing.
- Strong understanding of ERP, financial automation, FinTech, or related ecosystems.
- Passionate about using AI to work more effectively, with hands-on experience applying it in daily work.
- Analytical and data-driven, with a track record of improving adoption, sales, or GTM performance.
- Experienced in market and competitive research and translating insights into clear guidance for Sales, Product, and leadership.
- Clear, concise communicator with the ability to create high-impact, customer-focused marketing assets.
- Confident presenting to executives, customers, and partners, and representing Unanet at GovCon industry events.
- Willing to travel for customers, events, and quarterly in-person sessions.
Benefits
- Employee equity
- Discretionary bonus compensation
- Participation in Unanet’s employee benefits plans and programs
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