• Develop insightful and innovative strategies and strong creative briefs that inspire creative teams and resonate with target audiences across channels. • Serve as a trusted strategic advisor to clients, presenting ideas confidently and building strong relationships by adding unique perspectives. • Conduct and synthesize primary and secondary research to uncover meaningful consumer insights and cultural trends. • Partner with creative teams to craft compelling briefs that ignite fresh and bold ideas and ensure strategic alignment. • Develop strong creative briefs and jumping off points for excellent campaign development. • Participate in pitches to help land new exciting opportunities. • Lead, inspire, and develop junior team members as the agency grows.

• Proactively identify, evaluate and work to implement healthcare redesign, provider reimbursement and partnership strategies to meet Blue Cross NC’s growth objectives, as well as manage healthcare costs while improving outcomes and the healthcare experience for our members. • Support and manage development efforts related to the enhancement and maintenance of our current products and market offer components. • Collaborate and execute critical activities such as strategic planning, complex financial/qualitative analysis and thought leadership at a departmental and enterprise level. • Present information such as strategic concepts, planning data, medical expense/reimbursement rates, provider performance metrics and impact assessments to both internal and external audiences at all levels, including senior-level leadership. • Organize, optimize and communicate progress towards the completion of overall work portfolio. • Collaborate with and support other departments across the enterprise on both common initiatives and unique ventures, acting as a subject matter expert for healthcare delivery transformation and/or healthcare reimbursement and strategy. • Identify, analyze and monitor industry, regulatory, technology and market-based trends that affect divisional operations, provider reimbursement, medical expense strategy and overall payer-provider dynamics. • Utilize expertise to identify operational improvements with new analysis/reporting capabilities, project management techniques and/or consulting/engagement approaches.

• Engage the Practice Greenhealth network, delivering experiences and initiatives that bring partners together for peer connection and learning. • Provide health care sustainability expertise in one-on-one interactions. • Manage relationships and provide guidance to a portfolio of partners. • Support the design and delivery of high-impact partner experiences, including but not limited to industry collaboratories, peer learning cohorts, webinars, and the Health Care Climate Council. • Lead cross-functional planning to ensure seamless execution, clear accountability, and strong alignment to organizational priorities. • Proactively identify emerging partner needs, track market trends, and surface insights that inform program design and continuous improvement. • Provide strategic advisory support to member health systems, including engaging senior and executive leaders, facilitating high-touch 1:1 and group conversations.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This role provides a critical support function for the App Store Optimization (ASO) and mobile growth strategy team, working with some of the world’s leading app developers. The Strategy Coordinator will manage client campaigns, optimize app store visibility, and coordinate cross-functional projects to ensure timely delivery of impactful results. This position requires strong analytical and communication skills to translate complex data into actionable insights while collaborating with internal teams of analysts, designers, and developers. The role offers hands-on experience in mobile marketing, exposure to both organic and paid growth strategies, and the opportunity to contribute directly to client success and account growth. This is a fully remote position with occasional travel to support business needs, providing a flexible and dynamic work environment. - Manage client accounts, campaigns, and requests to ensure successful delivery of ASO initiatives. - Research client industries and products to optimize campaigns for engagement and app store performance. - Collaborate with internal teams, including data analysts, content creators, and developers, to meet project timelines. - Prepare and present reports, deliverables, and analyses to clients clearly and accurately. - Track campaign performance, analyze results, and identify opportunities for optimization and account growth. - Support business development by identifying strategic growth potential within existing accounts. - Learn and apply ASO principles and best practices to contribute to client success. Qualifications - Strong written, verbal, and presentation skills with the ability to communicate effectively with clients and internal teams. - Ability to manage multiple high-priority projects and meet tight deadlines with attention to detail. - Proficient in Google Workspace and Microsoft Office tools. - Highly organized with strong project management capabilities. - Self-motivated and able to work independently while knowing when to seek guidance. - Eagerness to learn and experiment with AI tools and digital marketing strategies. - Preferred: familiarity with mobile apps, iOS/Android platforms, mobile gaming, or ASO/SEO principles. Benefits - Competitive salary range $66,000–$69,000 annually. - Flexible fully remote work with occasional travel (up to 10%). - Eligibility for performance incentives, bonuses, or equity. - Comprehensive health, dental, and vision coverage. - Opportunities for professional development and career growth. - Supportive, collaborative, and dynamic work environment with access to cutting-edge marketing technologies. Company Description