• Own and evolve Jiffy’s lifecycle marketing strategy across email, SMS, and other owned channels. • Design and manage full-funnel lifecycle programs, including onboarding, activation, conversion, retention, reactivation, and win-back. • Build and optimize automated journeys using behavioral, transactional, and preference-based triggers. • Develop lifecycle messaging that educates, inspires, and supports creators and small business customers—not just discounts. • Partner with paid social, SEO, and content teams to align lifecycle efforts with acquisition and demand creation strategies. • Collaborate with product, merchandising, and analytics teams to ensure lifecycle messaging reflects inventory, promotions, and customer intent. • Own experimentation and testing across subject lines, messaging, offers, timing, and channel mix. • Analyze performance across lifecycle KPIs (conversion rate, repeat purchase rate, LTV, churn, engagement) and translate insights into action. • Maintain a strong cadence of reporting and communication to keep stakeholders aligned on performance and learnings. • Ensure best practices around deliverability, compliance, and customer experience.

• Collaborate closely with Partner Sales to develop marketing strategies that accelerate partner-sourced opportunity creation and result in closed-won deals. • Provide frequent communication, collateral, and ongoing enablement to drive partner sales engagement and fuel partner-led marketing campaigns. • Plan, execute, and measure co-marketing campaigns with partners to drive brand attach, enterprise demand generation, pipeline growth, and partner engagement globally. • Work with partners and cross-functionally within NetBox Labs to build Partner Champions who drive continued growth in the enterprise market. • Leverage performance metrics to improve ROI, refine targeting, and optimize future efforts. • Educate stakeholders and teammates internally on the needs of partners and identify opportunities to drive stronger collaboration and market penetration.

• Drive demand generation for Watch Duty enterprise level licenses/subscriptions, targeting specific verticals with strong Watch Duty applications. • Build and optimize multi-channel campaigns (email, digital advertising, webinars, events, partnerships) to consistently deliver and nurture a strong enterprise pipeline. • Own list segmentation, CRM hygiene, and lead-nurture workflows to move prospects efficiently through the pipeline. • Develop campaign analytics and reporting to track performance, identify conversion opportunities, and recommend data-driven improvements. • Collaborate closely with the Chief Commercial Officer to refine target customer persona, align messaging, ensure smooth cultivation of prospects, and support growth efforts. • Develop clear, compelling messaging tailored to enterprise verticals, highlighting product value, reliability, and real-world impact. • Create and maintain sales collateral—including one-pagers, case studies, testimonials, pitch decks, price/package overviews, and email sequences—that supports each stage of the buyer journey. • Partner with Chief Commercial Officer and subject-matter experts to ensure all materials are accurate, industry-relevant, and aligned with customer needs and procurement processes. • Support communications elements of Watch Duty’s participation in industry events, webinars, and trade shows to engage decision-makers at fire departments, utility companies, and public safety organizations. • Support additional communications materials across a range of departmental needs, as applicable.

- Design and execute account-based, in-market programs aligned to TCP’s revenue growth priorities, including: - Executive dinners and peer roundtables - Vertical- or role-based regional events - Partner-led co-marketing programs in priority markets - Activate ABM and intent insights locally to determine where and how to deploy field programs. - Partner with AEs and AMs on: - Named account selection - Expansion hypotheses - Pre-event invitation strategy and post-event follow-up plans - Support three core field marketing motions: - New account acquisition in enterprise and high-density mid-market regions - Customer expansion into new departments, sites, or use cases - Strategic deal acceleration for high-ACV, competitive opportunities - Own end-to-end program execution — from concept and logistics to execution and post-event measurement. - Build and refine repeatable “event-in-a-box” frameworks by segment and use case to ensure consistency and scalability. - Track and report on engagement and pipeline impact tied to specific accounts and opportunities.