• Develop product positioning, messaging, and value propositions that differentiate Socure’s KYA product in the market. • Lead the planning and execution of go-to-market strategies for new product launches and feature releases targeting identity verification use cases. • Conduct market, competitor, and customer research to inform product marketing strategies and content. • Collaborate with product, sales, and marketing teams to ensure consistent messaging and alignment across channels. • Create sales enablement materials, such as presentations, datasheets, and FAQs, tailored to verification solutions or related fields. • Track and analyze product and campaign performance metrics, providing insights and recommendations for optimization. • Develop customer-facing content, including case studies, blog posts, and product collateral, highlighting workforce product impact. • Gather feedback from customers and internal stakeholders to inform product improvements and marketing initiatives. • Champion Socure’s leadership competencies by fostering collaboration, adaptability, and a customer-centric mindset in all initiatives.

• Define the multi-system architecture that connects Salesforce, RevTech tools, data sources, and AI components into an integrated GTM ecosystem. • Lead system design initiatives, including new platform evaluations, integration patterns, and workflow modernization. • Develop data-flow diagrams, systems documentation, and technical roadmaps for leadership evaluation and budget planning. • Assess organizational scaling needs, including acquisitions, product expansion, and new GTM motions, and translate them into technical requirements. • Present architecture roadmaps to leadership for budget, resource, and strategic alignment. • Build or prototype automated scripts (e.g., Python, JavaScript) for data transformation, API orchestration, operational workflows, and system optimization. • Collaborate with developers and enterprise architecture teams to influence low-code vs. code-based design decisions. • Define integration patterns and system-to-system communication requirements using APIs, event-based triggers, JSON, and SOQL/SQL queries. • Troubleshoot complex configuration or integration issues by analyzing logs, API responses, and platform metadata. • Design, deploy, and govern AI-assisted workflows, including LLM-based research agents, enrichment automations, content generation pipelines, and decision-support utilities. • Build controlled, auditable AI automations using tools such as Copilot, Einstein, or custom orchestrations. • Implement AI guardrails to ensure data accuracy, user accountability, and compliance with organizational policies. • Partner with leadership to define the AI adoption strategy across the GTM organization. • Build and maintain workflow automations, flows, and integrations between connected tools. • Identify inefficiencies and recommend enhancements to improve usability and efficiency. • Stay current with GTM systems and connected tool releases; evaluate and implement beneficial new features. • Own the RevOps data governance framework, including data quality, stewardship, retention, and distribution standards. • Define security policies, including least-privilege access across GTM systems. • Conduct risk assessments for new vendors, integrations, and AI automations to ensure regulatory and audit compliance. • Conduct build vs. buy analysis for new GTM technology, using ROI modeling, operational impact scoring, and architectural compatibility assessments. • Evaluate emerging RevTech, AI tools, and data providers and make strategic recommendations to leadership. • Lead technical discovery for new business requirements and translate them into longterm scalable system solutions. • Define and maintain the business continuity plan for key GTM systems, including backup standards and disaster recovery procedures. • Monitor system performance and design optimizations that improve speed, reliability, and user experience at scale. • Oversee capacity planning and forecasting for GTM systems based on growth, usage patterns, and changing sales motions.

Company Description SmartRecruiters is the Recruiting AI Company that transforms hiring for the world’s leading enterprises. Built for global scale, SmartRecruiters, an SAP company, delivers an AI-powered hiring platform that automates and optimizes the entire talent acquisition process, ensuring faster and smarter hiring decisions. More than 4,000 companies, including Amazon, Visa, and McDonald's, rely on SmartRecruiters to build winning teams. In 2025, SmartRecruiters joined SAP, the global leader in enterprise applications. Together, SmartRecruiters and SAP are accelerating the reinvention of hiring by combining cutting-edge AI innovation with the scale, reach, and resources of SAP’s ecosystem. At SmartRecruiters, we are a values-driven, globally focused tech company with a bold vision for the future of work. We commit and dig deep, embracing challenges with grit, curiosity, and a drive for excellence. We foster a collaborative and inclusive work environment, where trust and determination bring us together. Because together, we will win. Recognized by Fosway Industry Analysts as a strategic leader in recruitment technology for three consecutive years, and awarded by Comparably as a top company for Women, Perks and Benefits, Work-Life Balance, Happiness, Compensation, Diversity, and Culture - we take pride in creating a place where everyone can thrive. Our remote-friendly culture, competitive salaries, and strong internal mobility ensure that high performers have meaningful growth opportunities in an environment built on respect and empowerment. Job Description We are seeking a highly motivated and results-driven Product Marketing Manager (Contract) to join our team for a high-impact, 6-month engagement covering an upcoming maternity leave. This role is a critical force in connecting our innovative B2B enterprise SaaS solutions to the customers who need them most. For the right fit, this contract has the potential to transition into a longer-term contract or a full-time (FTE) role. If you thrive in a fast-paced environment, are a creative problem-solver, and are passionate about quickly mastering complex software portfolios, this is your chance to directly influence our product's trajectory and business success. Core Responsibilities - Lead Go-to-Market: Partner closely with Product to develop and execute high-priority product launch plans from concept to post-launch analysis. - Arm the Sales Team: Create compelling sales enablement resources and artifacts (decks, one-pagers, web content) that clearly articulate our company's value proposition and key differentiators. - Master the Market: Conduct deep market and buyer persona research to inform strategic segmentation, targeting, and messaging that drives product adoption. - Fuel Demand: Collaborate with content and demand generation teams to design and deploy campaign strategies that measurably boost pipeline and market awareness. - Capture Success: Work with customer success to develop powerful proof points, case studies, and customer stories. - Drive Iteration: Analyze customer feedback to identify opportunities for product improvement and more compelling marketing campaigns. Qualifications - Experience: 4+ years of proven product marketing experience within B2B enterprise SaaS. - Storytelling: Exceptional written and oral communication skills with a proven ability to craft compelling narratives and company value propositions. - Agility & Tech Savvy: Demonstrated ability to quickly learn new, complex technologies and a comfort level with leveraging AI tools (Glean, Claude, etc.) to scale efforts and increase speed. - Track Record: A history of successfully launching complex products that deliver significant business results. - Collaboration: Exceptional people skills and a proven ability to collaborate effectively with colleagues, executives, and cross-functional teams (Product, Sales, Customer Success). - Curiosity: Expertise in market research and analysis to ask the right questions and drive data-informed decisions. Desirable experience - Prior experience in a contract Product Marketing Manager role. - Background in HR tech or the talent acquisition industry. - Experience marketing products through an acquisition or integration lifecycle. - Familiarity with marketing AI-first, agentic-based products. - EST timezone helpful for working with European colleagues Additional Information SmartRecruiters is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. your information will be kept confidential according to EEO guidelines.

• Support the development of messaging and positioning for Defense Unicorns’ platform and solutions • Assist in building persona-based narratives for mission owners, technical users, and ecosystem partners • Conduct market and competitive research to inform differentiation and strategic positioning • Help create and refine GTM assets (one-pagers, pitch decks, solution briefs, website content) • Partner with Product and Delivery teams to translate technical capabilities into mission value • Support product launches and releases, ensuring clear communication internally and externally • Contribute to pricing and packaging exploration by analyzing market signals and customer needs • Help capture and synthesize customer feedback to inform roadmap and messaging evolution • Align with Growth and Business Development to support campaigns and pipeline generation efforts • Contribute to social media content (primarily LinkedIn) by translating product messaging into clear, concise posts that amplify product narratives and mission value • Support analysis of content performance to identify which messages resonate and feed those insights back into messaging and go-to-market strategy