The leading provider of digital identity verification and fraud solutions. Salesinfo@socure.com
Senior Product Marketing Manager
Location
United States
Posted
94 days ago
Salary
$160K - $190K / year
Seniority
Senior
Job Description
Senior Product Marketing Manager
Socure
• Develop product positioning, messaging, and value propositions that differentiate Socure’s KYA product in the market. • Lead the planning and execution of go-to-market strategies for new product launches and feature releases targeting identity verification use cases. • Conduct market, competitor, and customer research to inform product marketing strategies and content. • Collaborate with product, sales, and marketing teams to ensure consistent messaging and alignment across channels. • Create sales enablement materials, such as presentations, datasheets, and FAQs, tailored to verification solutions or related fields. • Track and analyze product and campaign performance metrics, providing insights and recommendations for optimization. • Develop customer-facing content, including case studies, blog posts, and product collateral, highlighting workforce product impact. • Gather feedback from customers and internal stakeholders to inform product improvements and marketing initiatives. • Champion Socure’s leadership competencies by fostering collaboration, adaptability, and a customer-centric mindset in all initiatives.
Job Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 5+ years of experience in product marketing, marketing, or a related field, preferably with experience in fraud or identity verification.
- Strong written and verbal communication skills.
- Analytical mindset with the ability to interpret data and market trends.
- Project management and organizational abilities; able to manage multiple projects and adapt to shifting priorities.
- Deep understanding of product marketing, go-to-market strategies, and sales enablement.
- Collaboration and relationship-building skills across cross-functional teams.
- Adaptability, curiosity, and a willingness to learn in a fast-paced environment.
- Experience with fraud, identity, or related field is required with an preference for building 0-1 products
Benefits
- Offers Equity
- Offers Bonus
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SmartRecruiters IncSmartRecruiters is the Recruiting AI Company that transforms hiring for the world’s leading enterprises. Built for global scale, SmartRecruiters, an SAP company, delivers an AI-powered hiring platform that automates and optimizes the entire talent acquisition process, ensuring faster and smarter hiring decisions. More than 4,000 companies, including Amazon, Visa, and McDonald's, rely on SmartRecruiters to build winning teams. At SmartRecruiters, we are a values-driven, globally focused tech company with a bold vision for the future of work. We commit and dig deep, embracing challenges with grit, curiosity, and a drive for excellence. We foster a collaborative and inclusive work environment, where trust and determination bring us together. Because together, we will win. Recognized by Fosway Industry Analysts as a strategic leader in recruitment technology for three consecutive years, and awarded by Comparably as a top company for Women, Perks and Benefits, Work-Life Balance, Happiness, Compensation, Diversity, and Culture - we take pride in creating a place where everyone can thrive.
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Overview Otter Products is hiring for a Product Marketing Manager to join our Marketing team. This role can be based in Fort Collins, CO on a hybrid schedule or if you are not local, you can work remotely in the US. As a Product Marketing Manager you will work closely with the Product team that defines the market, creates our messaging, positioning, value proposition, go-to-market strategies and plans, competitive intelligence, and core content development for our product portfolio to support sales, channel partners and drive conversion / adoption of consumers. In this role, you are the voice of the consumer and know our buyers and users better than anyone else, including how they make their buying decisions. You will be responsible for overseeing the creation and distribution of promotional campaigns for key products. To succeed in this role you must have a keen understanding of the product’s target audience, and in-depth knowledge of relevant product features. About Otter Products At Otter Products, we protect what’s important. From our founder’s garage in 1998 to the global technology leader we are today, Otter Products continues to drive growth through innovation and sense of purpose. Through our industry-leading brands – OtterBox and OtterCares – we provide our partners and customers the number one selling and most trusted products in our categories. Our commitment to excellence and our philanthropic spirit is the foundation on which we foster our partner relationships, allowing us to grow and to give - together. By way of our charitable arm, the OtterCares Foundation, we support our communities and invest in the future through education that inspires kids to change the world. Our founder’s core values are still at the heart of everything we do. We measure our success not just by business results, but by our ability to give back to our communities and strengthen opportunities for all. To learn more, visit otterproducts.com Responsibilities - Work closely with the Product Team to develop the pricing and positioning of the products to maximize sales, selling opportunities, customer adoption, and market share. Integrate the company’s market research and planning to co-author market requirements (MRDs). - Enable the sales organization with selling stories and pitch decks, training, and robust competitor analysis. 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Experience in lieu of degree may be considered. - Minimum of four years of experience in Product Marketing required. - Experience in product marketing with consumer goods required. - Product management experience, including conceiving, developing and driving innovative products is preferred. #LI-Remote EEO Otter Products, LLC is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, marital status, pregnancy, sex, sexual orientation, gender, gender identity or expression, national origin, disability, veteran status, or any other characteristic or status protected by law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act and in accordance with all other applicable federal, state and local laws. 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