Role Description We are looking for a Marketing Data Analyst Intern to join our Marketing team this summer! The Marketing Data Analyst Intern will support the Enterprise Marketing and Growth Marketing teams. The role will focus on: - Marketing analysis - Campaign optimization - Competitive research - Marketing operations initiatives that support demand generation and account-based marketing strategies across key segments including K-12, employers, and health plans. This internship is designed to provide hands-on experience analyzing marketing performance, identifying growth opportunities, and supporting marketing initiatives that improve targeting, messaging, and campaign effectiveness. This is a remote position based on Eastern Time. Talkspace Headquarters is located in NYC. As part of your application, please include a short cover letter. We’d love to hear why you're interested in Talkspace and this internship in particular. Make it personal—we want to hear your voice, not ChatGPT's 😉. Qualifications - Currently pursuing or recently completed a bachelor's degree in Marketing, Business, Analytics, Communications, or a related field. - Strong analytical and research skills with the ability to interpret data and identify insights. - Experience with Google Sheets/Excel and presentation tools (Google Slides or PowerPoint). - Familiarity with CRM or marketing automation platforms (HubSpot preferred). - Strong organizational and project management skills with the ability to manage multiple deadlines. - Strong written and verbal communication skills. - Self-motivated and comfortable working in a fast-paced, collaborative environment. - Interest in healthcare, mental health, or B2B marketing. Requirements - Conduct research and analysis to support marketing strategy, including evaluating campaign performance, marketing offers, and lead generation initiatives. - Analyze marketing, sales, and CRM data to identify trends in customer behavior, buying patterns, and successful deal attributes. - Support marketing operations initiatives including organizing and optimizing HubSpot workflows, assets, and processes. - Conduct competitive research and market analysis to evaluate positioning, messaging, and differentiation within key target markets such as K-12. - Develop insights and recommendations that inform marketing strategy, targeting, messaging, and account-based marketing initiatives. - Create presentations and reports summarizing findings, insights, and strategic recommendations for marketing leadership. - Collaborate with cross-functional teams across marketing, sales, and operations to support marketing initiatives and process improvements. - Research and build data analysis frameworks for evaluating creative ad performance at scale and distill insights. - Identify areas to incorporate AI tools/agents to streamline campaign processes and analysis. - Assist across robust incrementality and paid media measurement projects. Benefits - Duration: June 1st, 2026 - August 21st, 2026 - Commitment: 20 hours per week - Projects: You'll work on 2-3 key initiatives, with one serving as your final deliverable. - Compensation: Our compensation policy ensures a minimum of $15/hour or the legally required local minimum wage, whichever is greater, to maintain fairness across regions. - Mentorship: You'll be paired with a Talkspace mentor to guide you throughout the program.

• Manage day-to-day campaign optimization across a set of advertisers; monitor and hit KPI targets (CPA, ROAS, retention) with guidance from senior traders. • Execute supply-side and audience optimization tactics including publisher management, bid adjustments, and dayparting across ad formats (banner, video, native, CTV). • Run A/B tests on bids, budgets, creatives, and geos as part of broader testing roadmaps; document results and contribute learnings to the Trading Playbook. • Monitor pacing and budget allocation daily, flagging risks and under-delivery proactively. • Build a working understanding of mobile attribution (postback flows, attribution windows, MMP integrations) and how attribution models affect how we measure and optimize campaign performance. • Use SQL to pull and analyze campaign data from internal databases; build comfort with joins, CTEs, and window functions over time. • Learn to leverage LLMs (GPT/Claude) for recurring analyses, data briefs, and performance diagnostics, this is a core part of how our team works. • Support the creation and maintenance of dashboards and reporting tools used by the trading team. • Develop your analytical instincts: learn to ask the right questions, understand what's driving performance, and use available tools (SQL, AI, BI tools) to find answers. • Work with CSMs to understand client goals and communicate campaign status clearly. • Support QBR preparation and client-facing deliverables alongside senior traders. • Collaborate with Product Support to troubleshoot delivery issues and with Supply on inventory quality questions.

Manage data collection and develop quality control processes while implementing and refining attribution models. Promote innovation in analytics to exceed client expectations and visualize model estimates effectively.

Title: Audience Lead Locations: Vancouver, British Columbia, Canada Orlando Florida United States of America Role ID 212769 Worker Type Regular Employee Studio/Department Marketing Work Model Hybrid Description & Requirements Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen. Audience Activation and Insights Manager Vancouver Role Overview The Audience Activation and Insights Manager is an important member of EA's Global Paid Media Strategy team. Reporting into the Media Data, AI, & Technology manager, you will help build the audience foundation required for paid media activation and measurement. You will shape EA's 1st-party audience strategy to support scaled, privacy-safe reach, cross-portfolio audience orchestration, and incremental lift analysis. You will also develop audience-driven insights that inform growth media planning. This is a hybrid role, with 3 days a week in office. The Audience Activation and Insights Manager focuses on audience discovery, signal strategy, governance, and the delivery of 1st-party data to media partners. You will operate at the intersection of media strategy, analytics, and technology, ensuring audience systems, data quality, and frameworks directly support EA's growth media goals across franchises and global regions. Responsibilities Growth-Focused Audience Strategy & Stewardship - Support audience discovery, segmentation, sizing, and persona-based planning to inform campaign strategy and efficient media channel selection. - Manage the delivery of 1st-party data segments to media partners. - Oversee standardised audience taxonomies and documentation to improve campaign clarity, cross-region comparability, and acts as a source of truth. - You will manage clean room integrations to unlock for teams the following cross-title audience analysis, incremental reach insights, upper-funnel modelling inputs, privacy-safe audience matching with partners. - Collaborate with Legal & Privacy to maintain compliant growth-media data use cases. - Translate clean room outputs into strategic audience insights used in briefs, planning cycles, and media recommendations. Qualifications - You have 5+ years experience in digital marketing, growth media, brand media, audience planning, ad-operations, or martech. - You understand how to use 1st-party data for audience segmentation, campaign planning, & waterfall strategies. - Familiarity with self-service media buying platforms is important. These platforms include Meta, Google, TikTok, Snap, X, Amazon Ads, or Reddit. Additional experience with 1P data uploads and clean rooms is welcome. This includes partners such as InfoSum, Snowflake, Liveramp, or any other DMP/CDP solutions. - Familiarity with data warehouses & writing SQL in Google BigQuery, Snowflake or other systems. - Working knowledge of Looker Enterprise or similar BI reporting tools. - Familiarity with global data privacy laws and governance. Pay Transparency - North America COMPENSATION AND BENEFITS The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs). PAY RANGES * British Columbia (depending on location e.g. Vancouver vs. Victoria) *$91,100 - $126,900 CAD Pay is just one part of the overall compensation at EA. For Canada, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity. About Electronic Arts We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth. We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.