Digital Marketing Solutions Engineer Department: Marketing Employment Type: Full Time Location: Atlanta, GA (Remote) Description The Digital Marketing Solutions Engineer is responsible for maintaining and enabling the various digital platforms that support the marketing team’s content outreach activities, including websites, marketing automation, and social media accounts. This includes daily platform management, troubleshooting, coordinating content work with Marketing Managers, and interfacing with the various related vendors and support companies. They will be managing the Marketing Automation platform, scheduling and coordinating campaign activity with the rest of the Marketing team, including PPC advertising, LinkedIn Advertising, Social Media content posting and vendor-supplied monitoring services. In addition, they will collaborate with the Con Tech team to enable marketing automation workflows with the CRM system and manage leads generated by the Marketing Managers. The ideal candidate is a strategic, analytical, and highly collaborative martech expert with experience in B2B industries, preferably construction, building materials, or related sectors. They will partner closely with internal teams and external agencies to deliver measurable growth in brand awareness, customer engagement, and qualified leads. How You Will Help Digital Strategy, Collaboration and Support - Work with Marketing team stakeholders to develop and execute the company’s digital marketing strategies. - Facilitate scheduling and planning for content, websites, and marketing technology enhancements. - Identify and implement opportunities to improve digital performance, user experience, and operational efficiency. Content & Platform Management - The Marketing Managers will be responsible for content development and work with this administrator to publish and promote it for web, mobile, email, and social channels—ensuring brand consistency, accuracy, and alignment with business priorities. - Manage website functionality, updates, UX improvements, and performance monitoring. - Manage integrations with other systems including CRM and E-Commerce platform managed by other teams - Coordinate online work with the marketing team, editorial calendars, product launch plans, and integrated digital campaigns across platforms. SEO / AI Search / Analytics - Support SEO strategy including keyword research, on-page optimization, technical SEO, and performance reporting. - Support emerging AI search visibility, structured data, and content optimization for new search behaviors. - Monitor analytics across platforms, providing insights and recommendations to improve traffic, engagement, and conversion. Social Media Management & Listening - Serve as admin for corporate social media accounts and coordinate content updates - Work with outside resources to utilize social listening tools and processes to monitor conversations, identify trends, and protect brand reputation. - Track performance metrics, guide content optimization and audience targeting. Marketing Automation and Lead Management - Collaborate with marketing managers to execute integrated digital campaigns that generate qualified leads. - Ensure CRM-facing data quality and alignment. - Support list segmentation, nurture programs, and campaign reporting. Agency & Vendor Management - Collaborate with external digital agencies, creative partners, developers, and technical vendors. - Assist in evaluating new marketing technologies, tools, or partners. What You Will Bring - Bachelor’s degree in marketing, Communications, Digital Media, or related field. - 5+ years of corporate marketing experience with a strong focus on digital channels. - Proven experience managing SEO, content, websites, social media, and digital campaigns. - Strong project management and organizational skills, with the ability to manage multiple priorities. - Excellent written and oral communication skills. - Experience collaborating across functions and influencing without direct authority. - Curiosity, openness to learning new technologies - Experience managing external agencies or freelance resources. - Familiarity and experience with CRM and marketing automation platforms (We use MS Dynamics and HubSpot). - Experience in the construction, building materials, architecture, or industrial manufacturing industries. - Understanding of UX principles, analytics tools (Google Analytics, Search Console, etc.), and martech systems. - Knowledge of AI-driven search trends, structured data, and emerging digital technologies. - Detail-oriented with strong analytical and problem-solving capabilities. - Comfortable working in a fast-paced, matrixed organization

• Lead product go-to-market for your markets • Plan and execute product launches for Italy, France, and Spain • Work closely with selected product domains to increase awareness, usage, and engagement after launch • Track and analyze local marketing performance metrics, identifying & executing opportunities to improve acquisition in your markets • Build a deep understanding of customer needs, competitive dynamics, and local market conditions across Southern Europe • Develop clear product messaging and creative concepts that resonate with local audiences • Partner with Product, Analytics, Creative, Paid Media, PR, CRM and more to align initiatives

About the role Panorama is looking for a Field Marketing Manager to design and execute integrated field marketing programs—including events and account-based marketing (ABM)—that drive pipeline growth and strengthen engagement, progression, and conversion with priority accounts. This role owns field and ABM strategy for a defined scope of accounts, regions, and programs, with a strong focus on execution excellence and measurable pipeline impact. You’ll partner closely with Sales, Client Partnerships, and Marketing to develop account- and segment-specific field plans, execute high-impact programs, and continuously optimize performance. This role operates independently within established demand generation frameworks and contributes to the evolution of Panorama’s field marketing strategy through insights and execution learnings. What you’ll do Design and execute ABM strategy for priority accounts - Design and execute ABM strategy for a defined set of priority accounts, aligned to Sales territory plans and pipeline goals. - Partner closely with Sales to understand account priorities, buying committee needs, and deal stages, translating these into actionable ABM field plans. - Plan and deliver high-touch, account-based field experiences such as executive dinners, customer roundtables, and 1:few events. - Coordinate ABM field motions from planning through follow-up, ensuring alignment with Sales outreach and next steps. - Execute field marketing programs at scale - Plan and execute a defined portfolio of field marketing programs, including conferences, regional events, hosted experiences, and virtual programs. - Own end-to-end execution for assigned programs, including timelines, vendors, logistics, staffing coordination, and post-program follow-up. - Apply existing field marketing playbooks and contribute improvements based on performance data and execution learnings. Own program performance and optimization - Partner closely with Revenue Operations (RevOps) and Marketing Operations (MarOps) to define, instrument, and govern success metrics and attribution for assigned field and ABM programs. Agree up-front on lead scoring, UTM conventions, touch attribution, and lead routing so program results are reliable and actionable. - Define success metrics for assigned field and ABM programs — including engagement, pipeline influence, win-rate lift, average deal size, and ROI — and translate those into measurable targets and dashboards. - Track performance end-to-end: ensure proper tracking and data flows with MarOps, validate data quality with RevOps, and maintain shared dashboards that surface program health and revenue impact. - Deliver post-program reporting with clear insights and prioritized recommendations for Sales, RevOps, and marketing stakeholders (e.g., what to scale, what to iterate, and where attribution pulls or tracking gaps exist). Cross-functional collaboration and execution rigor - Collaborate with marketing partners (content, product marketing, lifecycle, brand) to ensure messaging and campaign alignment. - Work closely with Sales and Client Partnerships to coordinate staffing, outreach, and follow-up execution. - Maintain clear timelines, calendars, documentation, and communication workflows to support consistent execution. - Effectively manage budget, ensuring optimization of allocated spend across activities with the greatest impact to pipeline

IDT (www.idt.net) is a communications and financial services company founded in 1990 and headquartered in New Jersey, US. Today it is an industry leader in prepaid communication and payment services and one of the world’s largest international voice carriers. We are listed on the NYSE, employ over 1500 people across 20+ countries, and have revenues in excess of $1.5 billion. We are seeking a bilingual (Spanish/English) Marketing Specialist to manage and execute CRM campaigns that drive acquisition, engagement, retention, and revenue growth for the BOSS Money Transfer business in the USA market. This role will be responsible for managing lifecycle marketing initiatives across email, SMS, push notifications, and in-app messaging, ensuring personalized and high-performing customer experiences. In addition, the marketing specialist will also be responsible for the participation of the brand in community events throughout the United States. * The interview process will be conducted in English. Responsibilities: - Develop and execute multi-channel CRM campaigns across the customer lifecycle (acquisition, onboarding, engagement, retention, and win-back). - Manage CRM campaigns and calendar for the money transfer business. This requires JIRA creations for campaigns and promo codes, creation of marketing messages in multiple languages, testing of messages, creation of emails and proper follow through to ensure campaigns are launched on time. - Segment audiences based on behavioral, demographic, and transactional data to drive personalization and relevance. - Work closely with the CRM team to plan and launch A/B testing campaigns to improve overall conversions and generate acquisitions and transactions. - Collaborate with the design team to create all visual assets for emails, in apps and other CRM activities. - Work closely with the CRM team to analyze campaign performance to improve messaging, types of campaigns, promotions, etc. - Work closely with product teams and align CRM campaigns with business goals/priorities. - Manage the community event calendar for BOSS Money and prepare all the materials, communications and offers needed for the events. Requirements: - 3+ years of experience in marketing, preferably marketing communications or CRM. - Bachelor’s degree in Marketing, Business, Communications, or related field. - Excellent project management and cross-functional collaboration skills. - Must have B2C experience. - Knowledge of Braze and experience with apps. - Fully bilingual in English / Spanish both written and oral. What we offer: - 100% Remote work opportunity! - B2B Employment ($, gross). - Stable job with long-term growth perspective. - Competitive salary with annual performance review. - Really good hardware. - An exciting and challenging job with talented people around. - Continuous learning and career growth opportunities. - Compensation for professional training, seminars, and conferences. - Referral program – get rewarded for helping us grow the team with talented people. - Company-supported English classes to enhance your professional growth. Please attach CV in English. The interview process will be conducted in English. Only accepting applicants from LATAM.