• The Senior Manager, Lifecycle Marketing & Operations is responsible for building and operating Leap’s end-to-end lifecycle engine to convert marketing activity into pipeline and closed won deals. • This role owns the architecture, execution, and optimization of the journey from first touch through sales qualification and opportunity progression. • You will partner closely with RevOps, Sales, Data, and Engineering to build scalable systems and drive measurable growth outcomes. • Design and execute Leap’s end-to-end lifecycle marketing strategy from first touch through opportunity creation. • Build segmentation frameworks, nurture journeys, and lead scoring models that drive qualified pipeline. • Identify funnel friction points and implement targeted lifecycle interventions to improve conversion. • Own the architecture of the lifecycle marketing stack in HubSpot, including CRM structure, automation logic, and integrations. • Partner with RevOps and Data to ensure clean data flows, clear lifecycle stages, and scalable reporting. • Maintain best practices across deliverability, compliance, and contact governance. • Build and run a structured experimentation program across the lifecycle funnel. • Design and analyze A/B tests across segmentation, messaging, and nurture strategies. • Own lifecycle messaging across the funnel, including emails and automated journeys.

• Play a foundational role in keeping our campaigns and internal operations running smoothly • Maintain accurate CRM systems and ensure data integrity across platforms • Support campaign workflows from setup to execution with precision and care • Help create clarity and structure in day-to-day processes • Identify inefficiencies and contribute to smarter, more streamlined ways of working • Build and improve internal infrastructures that strengthen team productivity • Gain hands-on exposure to the advertising ecosystem and operational best practices • Develop strong operational fundamentals with room to grow into more strategic responsibilities

• Lead the strategy and day-to-day delivery of our membership program to drive acquisition, conversion, retention, and revenue. • Translate executive strategy into executable roadmaps, remove operational friction across product, engineering, and commercial teams. • Manage program-level risks and vendors, and deliver measurable business outcomes. • Define membership KPIs (acquisition, conversion, churn, LTV) and translate business priorities into a multi-quarter roadmap. • Lead end-to-end program execution by coordinating Product, Engineering, Design, Analytics, Marketing, and Ops to deliver features and experiments on schedule. • Proactively identify and resolve inter-team dependencies and program risks; implement escalation paths and contingency plans. • Allocate resources, manage third‑party vendor relationships, contracts, and SLAs to ensure timely , cost‑effective delivery. • Communicate program status, risks, and business impact to senior leadership and sponsors through concise updates and executive presentations. • Maintain operational standards, define repeatable processes (release cadence, change control, post‑mortems), and drive continuous improvement across the membership lifecycle.

• Oversee the design, development, and implementation of digital solutions to meet business requirements and objectives • Collaborate with IT Solutions Architects and Project Managers to understand functional and technical requirements for digital solutions • Manage and troubleshoot issues related to digital solutions, ensuring timely resolution and minimal disruption to business operations • Monitor the performance of digital solutions and implement necessary improvements.