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Based in Washington, DC, Interactive Strategies is a privately held, full-service web design and digital marketing agency. Founded in 2001, Interactive Strategies aims to create me
Senior Digital Fundraising Manager
Location
District of Columbia + 1 moreAll locations: District of Columbia | Washington
Posted
133 days ago
Salary
$82.5K - $108K / year
Seniority
Senior
Job Description
Senior Digital Fundraising Manager
Interactive Strategies
• Create multichannel and integrated digital marketing strategies that engage our clients' audience and lead to successful conversion goals (donations, lead generation, etc.). • Build strong client relationships through effective communication and project management. • Plan and execute robust, creative and conversion-driven email campaigns. • Collaborate with our design and content teams to develop creative concepts and campaigns that attract and engage. • Work with our digital advertising team to implement and track best-in-class advertising campaigns across paid social, paid search, programmatic and connected TV. • Optimize digital marketing and fundraising campaigns to maximize ROI across channels. • Work within the marketing team to track, analyze and develop meaningful reporting for clients and proactively recommend next steps based on past performance. • Conduct audits of our clients' digital marketing efforts to determine past performance and set benchmarks for future efforts. • Evaluate emerging tactics and techniques. Provide thought leadership and perspective for adoption where appropriate. • Research and stay up to date on what’s happening in and around the industry to learn about current content trends, develop unique ideas and anticipate consumer needs.
Job Requirements
- Bachelor’s or Master’s degree in a related field.
- 5-8+ years of digital marketing and/or digital fundraising experience (agency experience a plus but not required).
- Experience creating effective conversion driven strategies and campaigns that map marketing activities to steps in the user journey/funnel.
- Proven experience planning and deploying results-driven email marketing campaigns with some working knowledge of HTML/CSS.
- Experience working within a variety of email marketing platforms and tools.
- Strong understanding of digital advertising channels and how they can work together and with other digital channels to accomplish a variety of goals and conversion objectives.
- Strong analytical skills and data-driven thinking.
- Experience with reporting analysis and website analytics tools (e.g., Google Analytics, Google Tag Manager, etc.).
- Experience conducting digital marketing audits, providing detailed analysis and creating effective strategies based on data findings.
- Up-to-date with the latest trends and best practices in digital marketing.
Benefits
- Company-sponsored health, vision and dental insurance
- Pre-tax Flexible Spending Account (FSA)
- Profit sharing
- 4 weeks of vacation/sick time from day one; 5+ weeks at year 3
- Company-paid short-term and long-term disability
- Company-paid life and AD&D insurance
- 11 paid holidays
- 401k with company match
- New business referral bonus
- Professional development opportunities
- Flexible work schedule
- Pre-tax DC Metro SmartBenefits
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