• Define and steward Astro Mechanica’s brand voice, visual identity, and messaging system. • Lead design and creative resources to produce high-impact content for investors, talent, partners, and senior U.S. government and defense leadership. • Oversee the creation of compelling, on-brand content across web, presentations, announcements, and long-form formats. • Elevate the voices of Astro Mechanica’s leadership through differentiated thought leadership, public commentary, and executive communications. • Partner closely with leadership on investor-facing materials, including fundraising decks, investor updates, milestone announcements, and strategic narrative. • Ensure all external-facing materials are cohesive, polished, and aligned with our brand and business objectives. • Build and lead a small, high-output marketing and creative team over time.

• Overall accountability for the company’s marketing strategy and execution • Design and execute comprehensive marketing strategies aimed at driving revenue growth, boosting brand awareness, and attracting new customers. • Lead and inspire a high-performing marketing team by setting clear goals, offering mentorship, and ensuring alignment with company-wide objectives. • Partner cross-functionally with sales, operations, and finance teams to ensure seamless integration of marketing efforts into broader business plans. • Oversee the creation and delivery of multi-channel marketing campaigns, including digital, social media, email, and traditional advertising platforms. • Conduct thorough market research and competitive analysis to uncover consumer insights, market trends, and emerging business opportunities. • Effectively manage the marketing budget, track return on investment (ROI), and adjust spending to ensure maximum impact. • Guide the development of compelling brand messaging, creative assets, and promotional materials that resonate with target audiences. • Serve as a brand ambassador by representing the company at industry conferences, trade shows, and media events to build visibility and strategic relationships. • Provide visionary leadership that motivates and energizes the team. • Establish clear priorities, remove barriers to execution, and promote open, consistent communication. • Maintain a culture of accountability by setting clear expectations and following through consistently on performance standards.

• Develop and execute comprehensive marketing strategies to drive sustainable business growth and increase brand visibility • Manage and optimize online search efforts, including SEO (on-page, off-page, technical, and content optimization) and SEM (Google Ads/PPC campaign setup, keyword management, bidding strategies) • Plan, launch, and manage multi-channel digital marketing campaigns across platforms such as search, social media, email, and display advertising • Closely monitor campaign performance metrics (e.g., CTR, CPC, ROAS, conversions, traffic, engagement) using tools like Google Analytics, Google Ads, and other analytics platforms • Analyze data insights, identify optimization opportunities, and make real-time adjustments to improve campaign efficiency and ROI • Collaborate closely with cross-functional teams (e.g., content, product, design, sales) to align marketing initiatives with overall brand objectives and support broader growth projects • Stay updated on digital marketing trends, tools, and best practices to recommend innovative approaches

• Build and execute a marketing strategy that consistently generates sales-accepted inbound SQLs. • Create a repeatable campaign cadence across website, email, content, paid, SEO, webinars, and partnerships. • Align tightly with Sales on ICP, messaging, lead definitions, and handoff process. • Continuously improve conversion performance across the funnel (site/landing pages through lead-to-SQL). • Define quarterly priorities, campaigns, and channel mix tied to growth goals. • Run inbound programs across content, email, SEO, paid, retargeting, webinars, and partnerships. • Improve website and landing page conversion rates and lead-to-SQL performance. • Deliver educational, market-facing presentations and represent VIN IQ at events and partner meetings. • Own content priorities and outcomes, leveraging internal SMEs and outsourced creative support. • Build reporting that shows what’s working, what’s not, and where to reallocate effort and budget.