Speed Shift Media

• Build and execute a marketing strategy that consistently generates sales-accepted inbound SQLs. • Create a repeatable campaign cadence across website, email, content, paid, SEO, webinars, and partnerships. • Align tightly with Sales on ICP, messaging, lead definitions, and handoff process. • Continuously improve conversion performance across the funnel (site/landing pages through lead-to-SQL). • Define quarterly priorities, campaigns, and channel mix tied to growth goals. • Run inbound programs across content, email, SEO, paid, retargeting, webinars, and partnerships. • Improve website and landing page conversion rates and lead-to-SQL performance. • Deliver educational, market-facing presentations and represent VIN IQ at events and partner meetings. • Own content priorities and outcomes, leveraging internal SMEs and outsourced creative support. • Build reporting that shows what’s working, what’s not, and where to reallocate effort and budget.

• Own outbound and pipeline creation (calls, email, LinkedIn, referrals) • Leverage existing dealer relationships to open doors and accelerate meetings • Run full-cycle sales: discovery → demo → follow-up → close • Drive next steps, mutual action plans, and multi-stakeholder approvals within dealer groups • Maintain strong CRM hygiene and deliver accurate weekly forecasting • Help formalize the playbook: ICP, messaging, objections, stage exit criteria • Partner with Customer Success for clean handoffs and fast time-to-value 90-day outcomes • Ramp quickly and run clean discovery + demos independently • Produce consistent weekly pipeline and early closed-won deals • Maintain CRM hygiene and a trustworthy forecast