• Overall accountability for the company’s marketing strategy and execution • Design and execute comprehensive marketing strategies aimed at driving revenue growth, boosting brand awareness, and attracting new customers. • Lead and inspire a high-performing marketing team by setting clear goals, offering mentorship, and ensuring alignment with company-wide objectives. • Partner cross-functionally with sales, operations, and finance teams to ensure seamless integration of marketing efforts into broader business plans. • Oversee the creation and delivery of multi-channel marketing campaigns, including digital, social media, email, and traditional advertising platforms. • Conduct thorough market research and competitive analysis to uncover consumer insights, market trends, and emerging business opportunities. • Effectively manage the marketing budget, track return on investment (ROI), and adjust spending to ensure maximum impact. • Guide the development of compelling brand messaging, creative assets, and promotional materials that resonate with target audiences. • Serve as a brand ambassador by representing the company at industry conferences, trade shows, and media events to build visibility and strategic relationships. • Provide visionary leadership that motivates and energizes the team. • Establish clear priorities, remove barriers to execution, and promote open, consistent communication. • Maintain a culture of accountability by setting clear expectations and following through consistently on performance standards.

• Develop and execute comprehensive marketing strategies to drive sustainable business growth and increase brand visibility • Manage and optimize online search efforts, including SEO (on-page, off-page, technical, and content optimization) and SEM (Google Ads/PPC campaign setup, keyword management, bidding strategies) • Plan, launch, and manage multi-channel digital marketing campaigns across platforms such as search, social media, email, and display advertising • Closely monitor campaign performance metrics (e.g., CTR, CPC, ROAS, conversions, traffic, engagement) using tools like Google Analytics, Google Ads, and other analytics platforms • Analyze data insights, identify optimization opportunities, and make real-time adjustments to improve campaign efficiency and ROI • Collaborate closely with cross-functional teams (e.g., content, product, design, sales) to align marketing initiatives with overall brand objectives and support broader growth projects • Stay updated on digital marketing trends, tools, and best practices to recommend innovative approaches

• Build and execute a marketing strategy that consistently generates sales-accepted inbound SQLs. • Create a repeatable campaign cadence across website, email, content, paid, SEO, webinars, and partnerships. • Align tightly with Sales on ICP, messaging, lead definitions, and handoff process. • Continuously improve conversion performance across the funnel (site/landing pages through lead-to-SQL). • Define quarterly priorities, campaigns, and channel mix tied to growth goals. • Run inbound programs across content, email, SEO, paid, retargeting, webinars, and partnerships. • Improve website and landing page conversion rates and lead-to-SQL performance. • Deliver educational, market-facing presentations and represent VIN IQ at events and partner meetings. • Own content priorities and outcomes, leveraging internal SMEs and outsourced creative support. • Build reporting that shows what’s working, what’s not, and where to reallocate effort and budget.

• Own positioning and messaging for the U.S. market: develop clear, compelling narratives by segment and persona, and ensure consistency across Marketing, Sales, Product and Customer Success • Build a deep understanding of the convenience retail ecosystem and buying journey — how retailers think, what problems they care about, and what drives decisions • Design and execute demand generation programs that produce marketing qualified leads and support enterprise sales cycles • Build and run outbound lead generation through targeted email campaigns and LinkedIn outreach in line with the go-to-market strategy • Lead the events strategy: drive Deligo’s presence at industry conferences, trade shows and hosted meetups to increase visibility and generate pipeline • Launch and optimize paid online marketing across channels like LinkedIn, Google Ads, retargeting, and relevant industry media partnerships • Build a content engine: create and oversee content that educates and converts (blogs, one-pagers, white papers, videos, case studies) across top, middle and bottom of funnel • Create and maintain sales enablement materials (decks, product sheets, battle cards, ROI calculators, integration documents, competitive analyses) so Sales always has what they need to win • Develop customer and partner enablement assets that help champions sell Deligo internally and help channel partners pitch and support the product effectively • Build the foundations of a scalable marketing function: KPIs, reporting, tools, workflows, experimentation cadence — and eventually, the team