First Digital

• Develop and execute comprehensive marketing strategies to drive sustainable business growth and increase brand visibility • Manage and optimize online search efforts, including SEO (on-page, off-page, technical, and content optimization) and SEM (Google Ads/PPC campaign setup, keyword management, bidding strategies) • Plan, launch, and manage multi-channel digital marketing campaigns across platforms such as search, social media, email, and display advertising • Closely monitor campaign performance metrics (e.g., CTR, CPC, ROAS, conversions, traffic, engagement) using tools like Google Analytics, Google Ads, and other analytics platforms • Analyze data insights, identify optimization opportunities, and make real-time adjustments to improve campaign efficiency and ROI • Collaborate closely with cross-functional teams (e.g., content, product, design, sales) to align marketing initiatives with overall brand objectives and support broader growth projects • Stay updated on digital marketing trends, tools, and best practices to recommend innovative approaches