• Lead multiple design work streams to solve complex business challenges across a digital solution portfolio • Support Aetna's Medicaid Tech portfolio, focusing on member enrollment and provider selection • Build and foster knowledge of users and business needs • Work with Product, Business, and Engineering partners • Ensure user-centricity early in the design process • Drive early alignment on solution direction • Define and maintain information architecture for digital solutions • Create and deliver detailed designs and prototypes • Collaborate closely with engineering teams • Lead and deliver on moderated usability studies • Incorporate inclusive design thinking • Support team-level work planning • Provide coaching and support to junior designers • Communicate progress, risks, and outcomes to senior leaders and stakeholders

• Build, customize, and maintain websites across platforms such as **WordPress** and **Shopify** • Manage CRM setup, customization, and integrations using tools such as **HubSpot** and **HighLevel** • Handle full-cycle website and CRM builds from planning through launch • Ensure all projects are delivered on time and meet high standards for quality, performance, and usability • Troubleshoot bugs, technical issues, and integration challenges quickly and effectively • Collaborate with internal stakeholders to understand business needs and translate them into technical solutions • Optimize websites for speed, responsiveness, SEO readiness, and conversion performance • Maintain clear, proactive communication on progress, blockers, timelines, and deliverables

• Establish and maintain effective working relationships with Retail partners • Own eCommerce revenue and profitability targets and develop annual sales plans by retailer to achieve goals • Manage pricing, promotions, and retail price compliance across respective accounts, and flag channel conflict in the market if outside of account ownership • Manage allocated KDCI headcount to upload product listings, optimize PDP content, ensure product data accuracy, etc. • Monitor incidents/reviews/customer feedback to ensure appropriate next steps are taken internally to improve CLV and margin • Partner closely with product and creative teams to improve product listing and optimize assortment mix • Manage retail media spend ensuring ROAS targets are aligned to budget, and increase/reduce budget as needed according to sales and profitability performance • Partner closely with Merchandise Planning to ensure highest priority SKUs have appropriate stock levels for BAU, priority promotional/marketing campaigns, new customers adds, etc. • Review new and existing account terms and negotiate such that they are mutually beneficial for the organization and the customer and continuously assess retailer’s programs to determine participation levels • Identify and onboard agreed upon new customers and finalize terms, pricing, and programs within company guidelines, then partner with Operations and EDI teams to facilitate all tech implementations • Drives the business through high-level involvement in the day-to-day operations of respective accounts and raise issues to the Sr. Director of eCommerce Sales as needed • Travel for tradeshows and customer appointments as needed • Other responsibilities as required

• Independently lead all aspects of multiple complex programs or projects. • Drive cross-functional technology implementations across Claims lines of business. • Customize solutions for complex issues typically involving enterprise-level considerations. • Engage appropriate stakeholders in risk identification and mitigation. • Represents the projects/program and its objectives in all governance and gating forums.