• Own the end-to-end social media strategy, from ideation to execution and optimization • Develop platform-specific strategies focused on growth, engagement, and brand loyalty • Create fresh, inventive, and on-brand content across all social platforms (organic) • Plan and execute creative social campaigns, promotions, and community activations • Actively engage with followers, players, and fans across all platforms • Build, maintain, and manage a Social Media content calendar • Define and track KPIs for social performance (growth, engagement, reach, CTR, etc.) • Stay on top of social media trends, platform updates, and best practices

• Diseñar contenido visual para redes sociales: carruseles, imágenes, videos cortos, reels y piezas promocionales. • Crear contenido atractivo y coherente con la identidad visual y el posicionamiento de marca. • Implementar herramientas de IA para acelerar procesos creativos, conceptualización y edición. • Ejecutar calendarios de contenido y coordinar entregables para diversas marcas. • Dar apoyo directo a la Dirección de Marketing en campañas, branding y propuestas visuales. • Analizar desempeño del contenido para sugerir mejoras estéticas y estratégicas. • Monitorear, gestionar y dar seguimiento técnico a mensajes, comentarios y bandejas de entrada en redes sociales , asegurando: Registro y clasificación de interacciones relevantes, Respuesta inicial según protocolos, Escalamiento a otras áreas cuando corresponda, Identificación de patrones o necesidades del público • Documentar y automatizar procesos internos del área (plantillas, flujos de publicación, librerías de recursos). • Mantener consistencia visual en todas las plataformas y marcas asignadas.

• Develop Injective’s social media and content strategy in collaboration with our marketing team and coordinating with design, product, engineering, business and operations. • Perform user research and translate insights into positioning and messaging, user education initiatives, and creative assets. • Plan, execute, and iterate multi-channel marketing campaigns with an experimental and analytical approach, using data to continuously optimize performance. • Generate, edit, publish, and share engaging daily and weekly content across multiple platforms that educates users and amplifies Injective’s brand and ecosystem. • Partner with Injective’s community, external writers, content producers and community moderators to deliver high-quality content creation that will include, but is not limited to, blogs, email newsletters, and how to videos. • Build and maintain strong relationships with key crypto, tech, and finance influencers and identify new partnership opportunities to expand brand reach and influence within the web3 community. • Track, analyze and report on web traffic, social growth, engagement, and KOL campaigns. • Act as an ambassador and educator for the Injective community, managing community and community moderators. • Manage social media and KOL budgets.

• Design elevated, on-brand graphics for social media, website updates, and product launches • Create marketing materials for digital, print, and in-person activations to support events, trade shows, and brand storytelling • Develop ad creative across platforms (Meta, Pinterest, etc.) • Create educational, relatable, and trend-forward Reels, TikToks, and photo/video content • Research trends, sounds, and formats to keep content fresh and culturally relevant • Pitch and produce engagement-driven posts (memes, prompts, carousels, conversations) that spark comments, shares, and saves • Capture and edit short-form video and behind-the-scenes brand storytelling • Collaborate with the marketing team to align content with launches and campaigns • Assist with weekend posting and light community management (DMs and comments) • Retouch and edit product, lifestyle, and editorial photography • Prepare and optimize assets for all channels (cropping, resizing, naming, organizing) • Maintain clean, accessible file systems to streamline team workflows • Support content scheduling, organization, and launch readiness • Track asset progress and assist with approvals across campaigns