• Design elevated, on-brand graphics for social media, website updates, and product launches • Create marketing materials for digital, print, and in-person activations to support events, trade shows, and brand storytelling • Develop ad creative across platforms (Meta, Pinterest, etc.) • Create educational, relatable, and trend-forward Reels, TikToks, and photo/video content • Research trends, sounds, and formats to keep content fresh and culturally relevant • Pitch and produce engagement-driven posts (memes, prompts, carousels, conversations) that spark comments, shares, and saves • Capture and edit short-form video and behind-the-scenes brand storytelling • Collaborate with the marketing team to align content with launches and campaigns • Assist with weekend posting and light community management (DMs and comments) • Retouch and edit product, lifestyle, and editorial photography • Prepare and optimize assets for all channels (cropping, resizing, naming, organizing) • Maintain clean, accessible file systems to streamline team workflows • Support content scheduling, organization, and launch readiness • Track asset progress and assist with approvals across campaigns

• Create and edit video content featuring our products for ads and organic social posts • Collaborate with the digital marketing team to develop fresh creative concepts • Appear on-camera in brand content

• Coordinate with multiple teams throughout Markham on various projects under the direct supervision of the events team • Researching and sourcing content and trends • Helping create posts, captions, and video content for multiple platforms and clients • Helping coordinate timelines and deadlines as needed • Ensuring the content created abides by Markham standards and is socially conscious • Create weekly and monthly editorial calendars to promote company brands on various social media websites

• Plan, execute, and optimize paid social advertising campaigns across various platforms such as Facebook, Instagram, Twitter, and others; • Develop and implement creative ad campaigns that align with the gaming industry and our brand's identity; • Set and manage advertising budgets while ensuring maximum ROI and cost-efficiency; • Analyze and report on key performance indicators (KPIs) to measure the effectiveness of paid social campaigns; • Stay up-to-date with industry trends, algorithm changes, and emerging platforms to maintain a competitive edge; • Collaborate with the marketing and game development teams to ensure cohesive messaging and alignment of brand objectives; • Continuously test and optimize ad creatives, targeting, and ad copy to improve campaign performance; • Monitor and adjust bidding strategies to achieve desired results; • Keep abreast of competitor strategies and industry benchmarks.